Give your next campaign more creative firepower. Add fresh thinking, specialist talent and production capability to your creative team. We get to know your brand, develop the concept and create commercials and social content around what you need people to understand, remember and do next.
Commercials that make the message clear. Product films that show the details. Social ads made for the way people watch.
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Product films for Lagostina and T-fal, a healthcare ad for Freddie and a book-haul commercial for Book Outlet. See how each brief shaped the finished film.
Product commercial · EliteClad
15-second commercial · Refills
Commercial · 2025 book haul
Product film · Infrared Air Fryer
Viva Media develops commercials and brand films for in-house marketing teams and agencies from our Toronto studio. We bring creative development, directors, production crews and post-production to your campaign. Your audience, brand and planned channels shape the concept, shoot and final versions, with your team reviewing the work at agreed stages.
Make your time on screen count. We develop the concept, script and visual approach around one clear message, then plan the cast, location and shoot to deliver it. Broadcast and connected TV versions are scoped against the placements, lengths and technical requirements supplied by your media team.
Earn the next few seconds. We build digital ads around a clear opening, a reason to keep watching and a useful next step. Different hooks, edits and calls to action can be planned into production, giving your marketing team creative options to test across paid social and online video.
Give people something specific to choose you for. Show how a product works, what a feature changes and which details deserve a closer look. We plan demonstrations, close-ups, lighting and supporting graphics around the questions a buyer needs answered, with versions for launches, product pages and advertising.
Make the campaign feel like one brand wherever it appears. We develop a creative direction that can carry a main film, shorter ads and original social content. Planning those pieces together gives each format its own purpose and helps your team get more usable material from the production.
A clear brief, room for better ideas and agreed review points. Here's how we plan and produce your commercial.
What should someone understand, feel or do after watching? We start with your audience, brand, offer and campaign goals. Your launch date, budget and planned channels help us turn that conversation into a practical brief.
We develop the concept, script and visual references, or build on creative your team already has. Together we review the approach, production scope, casting, locations and schedule before the shoot is confirmed.
Our producers coordinate the crew and shoot. Direction, performance, lighting and camera choices follow the approved creative. In the edit, we shape the pace and message, with your team reviewing at agreed stages.
Need a shot no shoot can reach? With your sign-off, we can generate backgrounds and plates with AI, never people, and we check the rights on every one.
We finish colour and sound, then prepare the agreed edits, captions and aspect ratios. Your team receives files for the channels in the brief, with delivery specifications and usage terms confirmed before release.
Start with the details that matter: the creative, the budget and how we'll get the work made.
Viva Media can handle creative development, scripting, pre-production, filming and post-production. Depending on the brief, that can include casting, locations, editing, colour, sound, graphics and final versions. Your proposal sets out the work, deliverables and usage rights, so you can see what is included before approving production.
Yes. Start with a campaign goal, a product launch or a challenge your audience needs to understand. We can develop the concept, script and visual approach from there. If your team already has creative, we can refine it for production or work from an approved script. You do not need a finished brief to start a conversation.
Yes. We add creative and production capacity where your team needs it, from developing a campaign to producing an agency's approved concept. We agree on who owns creative decisions, client communication and approvals at the start. Your brand guidelines and feedback inform the work, and we respect the agency's client relationship.
Commercials and brand films broadly range from $30,000 to $250,000+. The concept, shoot days, crew, post-production, final versions and usage rights shape the quote. Talent, music licensing, location fees and travel are quoted separately. Share your budget and priorities so we can recommend a scoped approach.
The schedule depends on creative development, shoot requirements, talent and location availability, post-production and approvals. Share your launch date at the first conversation, including any media delivery deadline. We will map the production stages and review windows, then confirm what is achievable before you commit.
Bring what you have: the audience, the product or offer, the intended channels, a launch date and a budget range. Brand guidelines, previous campaigns and examples you like are useful too. If some of that is undecided, we can use the conversation to identify the questions the brief needs to answer.
Yes. Viva Media is based in Toronto, with our own studio and production equipment. We can plan studio or location shoots across the Greater Toronto Area to suit the creative. Locations, permissions, crew travel and any production outside the GTA are confirmed in the project scope.
Yes. We can plan original social videos, alternate openings and shorter edits of the main commercial in the same production. Confirming platforms, lengths, captions and vertical, square or widescreen formats before filming helps us capture what each version needs. Those deliverables are listed in the scope rather than assumed to be included.
Yes. We can scope animation and motion graphics into a live-action commercial, or develop a fully animated video. Product details, text, diagrams and visual explanations are planned around what the audience needs to understand. The technique, design work and review stages are agreed before production.
We agree on approval stages and the included revision rounds in the proposal. Your team reviews the relevant creative and edits at those points, ideally with one person consolidating feedback. New concepts, extra versions or changes to approved work are discussed and scoped before we proceed.
We confirm where the commercial will run, the territories and the length of use during scoping. That determines the talent agreements and music or stock licences the project needs. Tell us about future placements too, so we can account for them. Raw footage, editable project files and any later extensions of usage are agreed separately in writing.
Media buying, analytics setup and attribution are separate unless your agreement includes them. We plan the creative around your campaign objective and the placements your marketing or media team supplies. If that team shares performance findings, those can inform future creative and versions. Production alone cannot guarantee sales, leads or a particular return on ad spend.
Book a call with a Viva Media producer. Tell us what you're making, who it needs to reach and when it needs to launch. We'll discuss the creative, budget and production approach, then map out the next step.
Talk with a producer
