We keep it simple. For most projects, it's 50% deposit to book your production dates, 50% on final delivery. The deposit secures your spot on our calendar and covers pre-production work. Final payment is due when you approve the finished video.

For larger projects over $100,000, we break payments into segmented milestones tied to deliverables: a portion at project kickoff, another at production completion, and the balance at final delivery. This keeps cash flow manageable on both sides while ensuring clear accountability at each phase.

We accept bank transfer, credit card, and cheque. Payment terms are net-15 unless we've agreed otherwise. No surprises, no chasing invoices, no awkward conversations about money mid-project.

No. Per-minute pricing sounds simple but it's actually a terrible way to budget video production. Here's why: a 60-second video could cost $5,000 or $50,000 depending on what's in those 60 seconds.

A talking head interview with basic graphics? That's on the lower end. A cinematic commercial with actors, multiple locations, custom animation, and aerial footage? Completely different budget. Same runtime, wildly different scope.

We price based on what actually drives costs: production complexity, crew size, equipment needs, number of shoot days, location requirements, and post-production work. This gives you an accurate quote instead of a misleading per-minute estimate that blows up once we start talking about what you actually need.

No hidden costs. Ever. We break down exactly where every dollar goes before you sign anything. If something's optional or could save you money, we'll say so.

That said, here are costs that sometimes surprise clients because they didn't think to ask:

Talent and licensing: Actors, voice-over artists, and music licensing are typically separate line items. We'll identify these upfront.

Location fees: Some locations charge permit or rental fees. We factor this into quotes when we know the locations.

Travel: Shoots outside the GTA include travel costs. We quote these transparently based on crew size and distance.

Additional revisions: Two rounds are included. Additional rounds are billed at $150/hour for post-production time.

Expedited delivery: Rush timelines may carry a premium depending on how compressed the schedule is.

If you see a line item you don't understand, ask. We'd rather explain everything upfront than deal with invoice disputes later.

Yes. For brands that need consistent content, we offer monthly production packages ranging from $2,500 to $8,000 per month depending on volume and complexity.

On the lower end, you might get a handful of short-form videos optimized for one or two platforms. On the higher end, you're looking at a steady stream of content across multiple formats: Reels, TikToks, YouTube Shorts, story content, plus occasional longer pieces for feeds or ads.

These packages work best for brands committed to showing up consistently. One-off videos are great for campaigns, but algorithms reward frequency. If you're serious about social, a monthly retainer often delivers better results and better per-video economics than project-by-project production.

Animation typically costs more than live-action for equivalent complexity. Here's why and when each makes sense.

2D motion graphics: $10,000 to $50,000 depending on length and complexity. Great for explainers, product demos, data visualization, and concepts that are hard to film. No actors, no locations, no weather delays. But every frame is built from scratch, which takes time.

3D animation: $30,000 to $100,000+. The high end is basically unlimited depending on how realistic and complex you want to go. 3D requires modeling, texturing, rigging, animation, lighting, and rendering. Characters push costs up significantly. Photorealistic environments even more so.

Live-action: $10,000 to $100,000+ depending on scope. Generally more cost-effective for straightforward concepts, testimonials, interviews, and anything where real people and places add authenticity. Costs scale with crew size, shoot days, locations, and talent.

When animation wins: Abstract concepts, impossible camera moves, products that don't exist yet, global distribution without localization costs, infinite scalability of style.

When live-action wins: Human connection, authenticity, testimonials, physical products, real locations, brand personality through people.

The hybrid approach: Many of our best-performing videos combine both. Live-action footage with animated graphics, motion-tracked elements, or animated sequences woven into real footage. Sometimes that's the right tool for the job.

Most projects take four to six weeks from kickoff to final delivery. But that number is meaningless without context because it completely depends on scope and scale.

Rush timelines (1-2 weeks): Possible for simpler projects or when deadlines are non-negotiable. Expect a premium for the compressed schedule and reduced flexibility for revisions.

Standard timelines (4-6 weeks): Where most projects land. Enough breathing room for proper pre-production, a well-paced shoot, and thoughtful editing with time for feedback rounds.

Extended timelines (6-8+ weeks): When you have flexibility, we can often find budget efficiencies. Spreading production across more calendar time lets us batch work, avoid rush fees on rentals and talent, and give your team more time for internal reviews.

How we make timelines work: We build a work-back schedule for every project. You'll know exactly what's happening when, how long you have for feedback at each stage, and what needs to happen to hit your deadline. Before we commit to any project, we make sure the scope and scale of what you're trying to accomplish is actually achievable within your timeline. If it's not, we'll tell you what needs to shift, whether that's the deadline, the deliverables, or the budget. We don't set you up to fail.

Before production: We handle the heavy lifting, but you'll need to review and approve key documents as we go. Scripts, shot lists, and storyboards (if applicable) all need your sign-off before we move forward. This is where your input matters most because changes are easy on paper and expensive on set.

Before shoot day: You'll receive a call sheet, which is basically the bible for the entire day. It's an hour-by-hour, sometimes minute-by-minute breakdown of the schedule: where people need to be, when we need you, and when we plan to wrap. Everyone involved gets one so there are no surprises.

On shoot day: Come with a great mindset. Seriously, that's half the battle. If we've done our job right in pre-production, you'll show up feeling prepared, briefed, and ready to roll. Your main job on set is to bring good energy and be available for decisions. We'll handle the rest.

Two rounds of revisions are included in every project. That's industry standard and typically plenty when pre-production is done right.

How revision rounds work: You watch the edit, compile all your feedback into one document, and send it over. We implement everything and send back the next version. That's one round. Scattered feedback across multiple emails or weeks of back-and-forth doesn't count as efficient use of revision rounds.

Why two rounds is usually enough: By the time we reach the edit phase, you've already approved the script, storyboard, and creative direction. The first cut shouldn't contain any major surprises. Round one typically catches pacing tweaks, minor copy changes, and music adjustments. Round two polishes the details.

Additional revisions: If you need more than two rounds, additional revision time is billed at $150/hour for post-production work. We'll let you know before we start the clock. In our experience, projects that need extensive revisions usually had unclear direction upfront. That's why we invest heavily in pre-production alignment.

By default, no. Think of it like ordering a pizza: you get the finished pizza, not the ingredients, the leftovers, or the kitchen tools we used to make it. When you hire us, you're paying for the finished video, delivered in the formats you need.

Why we don't include source files by default: We work quickly and efficiently using specialized plugins, presets, and tools that we license. Many of these carry non-transferable licenses costing $10,000 or more. Passing our efficiency onto you means delivering polished final videos on time and on budget, not recreating our entire toolkit for handoff.

If you need raw footage or project files: Tell us before the project starts. When we know upfront, we can build your project using software you can open, avoid proprietary plugins, and structure everything for clean handoff. This is common when we're one piece of a larger production pipeline and another team handles post.

Requesting raw footage after the fact: This can be arranged, but it requires two things. First, a release of liability. The people in your video, the locations, and any brands mentioned consented to a specific intended use. Once that footage leaves our control, we need to transfer the liability for how it's used. Second, a handling fee that covers preparing, verifying, and transferring the files, typically billed per terabyte based on footage volume.

Project and working files: These can't be released. It's not a policy preference, it's a legal limitation. Our editing timelines contain plugins, presets, and tools licensed specifically to us under non-transferable agreements. We literally cannot hand them over without violating those license terms. Beyond the legal issue, you'd receive files you couldn't open or use without purchasing the same specialized software and plugins we run. It's a dead end for everyone.

First, let's acknowledge that this fear is completely valid. You've invested money, time, and trust. The last thing you want is to watch a first cut and feel your stomach drop.

Here's how we prevent that: By the time you see a first edit, you've already approved the script, signed off on the storyboard or shot list, and seen the footage we captured. The edit is an assembly of elements you've already validated. Major surprises at this stage mean something broke down earlier in the process.

If the first edit misses the mark: That's what revision rounds are for. Give us consolidated feedback on what's not working and why. Be specific. "I don't like it" doesn't help us fix it. "The pacing feels slow in the middle section" or "the tone is more serious than we discussed" gives us something to work with.

If it's fundamentally wrong: This almost never happens when pre-production is done right. But if we somehow missed the brief entirely, we'll make it right. We're not in the business of delivering videos that don't serve your goals. Let's talk about what went wrong and how to fix it.

The best prevention is honest communication throughout the process. If something feels off during pre-production, say so before we're on set.

Life happens. We get it. Our cancellation policy is designed to be fair while protecting both parties from last-minute chaos.

More than 30 days before production: Full deposit refund minus any pre-production work already completed (scripts, storyboards, location scouting). We'll document exactly what's been done so there are no disputes.

15-30 days before production: 50% of deposit retained. At this point we've likely turned away other work and committed resources to your project.

Less than 15 days before production: Full deposit retained. We've booked crew, reserved equipment, and locked locations. These commitments can't be undone.

Day-of cancellation or no-show: Full project fee applies. The crew is on set, the equipment is rented, the day is gone.

Rescheduling is usually easier than cancelling. If your dates need to move, let us know as early as possible and we'll work with you to find alternatives.

Within the GTA, travel is typically included. For shoots elsewhere in Ontario, across Canada, in the US, or internationally, we quote travel separately based on location, crew size, and equipment needs.

We've shot all over. Coast to coast in Canada, throughout the US, and internationally. We know how to navigate flights, customs, carnet paperwork for gear, and local crew coordination. If your project takes us somewhere, we'll handle the logistics and build travel costs transparently into your quote.

Both have their place. The right choice depends on what you're making and what's at stake.

Freelancers work well for: Simple projects with limited scope. Social content, basic event coverage, straightforward interviews. If one person can handle camera, audio, lighting, and editing, and the stakes are relatively low, a freelancer can be cost-effective.

Production companies make sense when: The project has moving parts. Multiple crew members, complex logistics, client-facing deliverables where quality reflects on your brand. You're paying for project management, creative direction, backup plans when things go wrong, and accountability that doesn't disappear when one person gets sick or busy.

The hidden costs of freelancers: You become the project manager. You're coordinating schedules, chasing deliverables, troubleshooting technical issues, and hoping your one-person crew shows up. If something goes wrong on shoot day, there's no backup. If the edit isn't right, you're negotiating revisions with someone who's already moved on to the next gig.

What you get with us: A team that handles everything. One point of contact who owns the project from start to finish. Redundancy built in. Professional liability coverage. A reputation we protect by delivering quality work.

For brand videos, commercials, or anything customer-facing, the production company premium usually pays for itself in reduced headaches and better outcomes.

Fair question. Let's break down where the money actually goes.

People: A typical shoot day involves a director, cinematographer, audio tech, gaffer, and sometimes a producer, AC, grip, hair/makeup, or PA depending on complexity. These are skilled professionals with years of experience and specialized expertise. Quality people cost money.

Equipment: Professional cameras, lenses, lighting, audio gear, stabilizers, drones. We're not shooting on iPhones. The gear required for broadcast-quality video represents hundreds of thousands in investment, maintained and operated by people who know how to use it.

Time: A 60-second video might take 2-3 days of pre-production, 1-2 shoot days, and 2-3 weeks of editing, color grading, sound design, and revisions. You're not paying for 60 seconds. You're paying for the 80+ hours that went into those 60 seconds.

Expertise: Strategy, scripting, creative direction, project management. The thinking that happens before cameras roll is often more valuable than the production itself. Anyone can point a camera. Knowing what to point it at, and why, is the difference between content that performs and content that doesn't.

The real question: What's the cost of bad video? A cheap production that makes your brand look amateur, fails to convert, or sits unwatched is infinitely more expensive than a professional investment that delivers results.

Depends entirely on what you're measuring and how you're using the video. We don't make vague promises about "increased engagement." We focus on metrics that connect to revenue.

Real results from our clients: One social campaign delivered a $0.84 cost-per-lead. Another client saw 40% higher conversion rates on landing pages with video versus without. These aren't hypothetical industry benchmarks. They're actual outcomes from projects we produced.

What drives video ROI: Strategy matters more than production value. A beautifully shot video with no clear call-to-action or distribution plan will underperform a simpler video with sharp targeting and smart placement. We obsess over the strategy side because that's where ROI is won or lost.

Measuring what matters: We focus on production. For analytics and attribution, we partner with marketing specialists who live and breathe measurement. Many of our clients already have teams handling this. For those who don't, we connect you with partners who can track cost per acquisition, conversion rates, and revenue attribution. We'd rather get you to the right experts than pretend we're something we're not.

The honest answer: Video is an investment. Done right, it pays for itself many times over. Done wrong, it's an expensive asset collecting dust on your website. Our job is to make sure yours falls into the first category.