About us

v

$1.2M+

Client Revenue
Generated

3.5X

Average ROI on
Video Investment

92%

Client retention rate

800+

Videos That
Actually Performed

Our Story

We founded Viva Media after witnessing too many businesses waste their budgets on video content that looked good but delivered nothing. Pretty videos that failed to convert. Expensive productions that generated zero ROI. Creative concepts with no strategic purpose.The problem wasn't that these companies didn't value quality—they did.

The problem was they were working with video production companies focused on creativity instead of results.So we built a different kind of video production company—one obsessed with performance first, aesthetics second.

Where strategy drives creative decisions, every frame is engineered to deliver measurable business outcomes, and each concept is filtered through the lens of "will this actually work?"
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Our Approach

We believe that effective video production starts with business strategy, not camera choices. Our team combines deep marketing expertise with technical production excellence to create videos engineered for specific business outcomes—not just visual appeal.

This doesn't mean we sacrifice creativity. Quite the opposite. We've found that the most effective videos are often the most creative. But that creativity is purposeful, directed, and measured against real business metrics.

Strategic Discovery

From business objectives to audience analysis, we start with the metrics that matter. Our strategy-first approach ensures every video drives measurable outcomes, not just views.

Performance-Driven Creative

We combine compelling storytelling with conversion psychology to create videos that don't just capture attention—they trigger action. Every creative choice is filtered through its impact on results.

Results Measurement

We track real business metrics that go beyond vanity numbers. Our analytics connect video performance directly to your bottom line, proving ROI and informing future optimization.

The people who make it all happen

Matthew W.

Executive Producer & Director

Matthew founded Viva Media after spending years watching companies waste budgets on videos that looked great but delivered nothing. Now he leads every project with one question: will this actually move the needle? With over a decade in video production and a background in marketing strategy, he bridges the gap between creative ambition and business results. He's produced content for brands including Nestlé, TD Bank, Air Canada, and P&G.

Conor H.

Equipment & Studio Manager

Conor keeps Viva Media's gear room running like a well-oiled machine. Every camera, lens, and light gets tested, maintained, and prepped before it leaves the building. He's also the operator behind the Evo Cinebot, a motorized precision rig that brings robotic camera movement to commercial shoots. On top of that, he runs Viva Camera, the rental side of the business, helping Toronto productions access cinema-grade equipment without cinema-grade budgets.

Westin N.

DOP / Camera Operator

Westin has shot everything from scrappy social content to national broadcast campaigns. As Director of Photography, he translates creative vision into visual reality while keeping the end goal in focus. His approach starts with understanding what the final video needs to accomplish before he even unpacks the camera. Technical excellence in service of strategy, not the other way around.

Daniel W.

Video Editor

Daniel is where raw footage becomes a finished story. He approaches every edit with the end goal in mind, cutting for impact rather than just aesthetics. His work spans brand films, commercials, social content, and corporate videos for clients across industries. He's particularly skilled at finding the emotional core of a project and building the edit around moments that drive viewers to action.

Stephan Z.

Designer & Motion Graphics Artist

Stephan brings ideas to life through animation, motion graphics, and visual design. His specialty is taking complex concepts and making them instantly understandable, whether through animated explainers, typography-driven content, or visual effects that serve the story. He's worked on projects ranging from product launches to internal communications, always with clarity and impact as the goal.

We are located in
Toronto, Canada

Serving forward-thinking brands locally and globally from our production studio in downtown Toronto.