Product video production · 2023
Lagostina.
Lagostina.
Elite Clad.
Give shoppers a closer look at what makes the cookware different. Viva Media combined product cinematography, cooking demonstrations and 3D animation in an Elite Clad film for Lagostina.
Watch the project
Make the product difference visible.
Lagostina wanted to introduce Elite Clad and explain the features behind its premium cookware. The brief called for a product-education film that connected its seven-layer construction with familiar moments in the kitchen.
We developed a storyboard that moved from cookware details to cooking demonstrations, using animation to reveal the construction inside.
Show what the camera can’t.
To show the cookware’s construction, we paired filmed product shots with a 3D cross-section. Its layers separate on screen, then the edit cuts to the cookware over a flame.
Control the reflections.
Dark backgrounds and moving light define the steel, handles and edges. Close framing keeps those details visible, while the cooking scenes bring steam, water and food into the picture.
Build the edit around action.
Pouring water, lowering pasta and lifting a lid give the film its movement. On-screen text and sound design carry the explanation without a voiceover, keeping the product and its use at the centre of the edit.
English, French and retailer-ready.
We prepared English and French versions, widescreen and square edits, and different closing cards for Lagostina’s direct-to-consumer and Canadian Tire versions. Each needed the right language, framing and retailer wording.
The project included 45-second and 30-second edits, followed by two approved 15-second product-education videos. The film featured here is the 30-second edit.
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your next product film.
What should a customer understand before they buy? Tell us about your product. We’ll talk through the creative, filming and animation your video needs.
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