Concept and script
Turn the campaign objective into a filmable idea, message structure and approved script.
Read the commercial strategy guideCommercial production · Toronto
Commercial video production
in Toronto.
Viva Media produces TV commercials, digital ads, product launch videos and brand films. We plan who needs to watch, where each version will run and how the footage can be used before filming.
One campaign idea, with every approved version planned before filming.
What this service does
Turn your campaign goal into a clear production plan.
Commercial video production connects the idea, shoot and edit to a clear audience and channel. Good-looking footage is useful when it supports the campaign.
Before the quoteSee how video production pricing works
Capabilities
From concept to final campaign versions.
Plan the idea, shoot, edit and delivery as one campaign.
Production planning
Plan the crew, talent, locations, schedule and where the finished videos can be used before booking the shoot.
See how pricing worksProduction and post
Film the approved idea, then complete the edit, sound, colour and graphics through clear review rounds.
See more workFinal versions for every channel
Plan the main film, shorter edits, lengths and aspect ratios for every approved placement.
Explore social versions
Featured commercial
Lagostina · EliteClad
Watch the finished campaign film for Lagostina's EliteClad cookware line.
Watch Lagostina project
Commercial workflow
Lock the big decisions before filming.
Each step gives the team a clear approval point before more production work begins.
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01
Define the campaign
Align on audience, objective, placements, deliverables, rights and decision-makers.
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02
Develop the idea
Shape the concept, script and visual direction into an approach the team can approve and produce.
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03
Produce
Prepare cast, crew, locations and schedule, then capture the approved idea with every required version in mind.
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04
Finish and deliver
Edit, review, colour, mix and deliver the agreed masters and cutdowns.
More commercial work
Watch another commercial: Xanadu Quantum AI.
The Quantum AI film makes a technical subject easier to follow.
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Commercial
Xanadu · Quantum AI
Source: Watch the film
Commercial video FAQ
Commercial video production: cost, timing and rights.
Plan where the video will run, how it can be used and which versions are needed before filming.
Yes. A commercial project can include broadcast spots, digital ads, product launch videos and brand films. Confirm where each video will run, its length and final-file requirements before filming so the idea and shot list support every approved version.
The concept, production days, crew, talent, locations, art direction, editing, number of final versions and usage rights all affect cost. Viva Media quotes the approved production plan rather than treating every commercial as the same package.
Define usage by channel, territory and term during scoping. Those requirements affect casting, music and licensing decisions, so they belong in the plan before contracts and production commitments are made.
Not automatically. Viva Media can plan and produce the videos and their approved versions. Media buying, analytics setup and attribution are separate unless they are included in writing.
The schedule depends on the idea, production complexity, talent and location availability, editing needs and review speed. Viva Media confirms timing after those decisions and the delivery date are mapped.
A scope can include concept development, scripting, casting, locations, production, editing, colour, sound, graphics and channel-ready versions. Usage rights, raw footage and editable files are confirmed separately in writing.
One clear next step
Planning a commercial?
Tell us who needs to watch, where it will run, how it can be used and when it is due. We will turn that into a clear production plan.
Talk with a commercial producer
