Product film · 2024
T-fal Infrared.
T-fal Infrared.
An air fryer, explained.
A product film introducing T-fal’s Infrared Air Fryer. Viva Media developed the script and storyboards, filmed the product and food, created the animation, and delivered English and French edits.
Watch the project
Explain the air fryer’s key features.
T-fal needed to introduce its Infrared Air Fryer and explain what made it different. The brief called for a short product film that could cover the heating technology, controls and viewing window without losing the pace of a launch campaign.
T-fal’s existing product photography gave us the visual starting point. We carried that direction into motion, developing a script and storyboard that made room for feature explanations, food and a full view of the product.
Reveal the product, one detail at a time.
The heating coil introduces the technology. Product details, food and on-screen labels build the explanation before the closing product shot.
Show what the camera cannot.
We created the animation to show the infrared coil and airflow inside the appliance. We combined it with live-action footage and on-screen copy to explain how the product works.
Give every feature a clear moment.
With no voiceover, the shots and text had to carry the message. We paired feature labels with the relevant footage and timed the sequence to music.
Make the product and food work together.
Viva Media produced and filmed the live-action material at The Food Group’s studio. The Food Group handled art direction and food styling, building on the existing photography. We then brought our footage and animation together with music, sound and colour in post-production.
Deliverables included the main film and 30-second cutdowns, with English and French versions and vertical formats. The shorter edits retained the priority features; the language and format versions required adjustments to on-screen text and framing.
What should people
know about your product?
Tell us what you’re launching and where the campaign will run. We’ll talk through the features to focus on, the production approach and the versions you need.
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