Ideas made for each platform
Shape the opening, pace and message for the platform, audience and campaign goal.
Discuss the creativeSocial video production · Toronto
Social media video production
in Toronto.
Viva Media produces Reels, TikToks, Shorts, UGC-style videos and paid ads. We plan the idea, audience and versions for each platform before filming.
Every version should fit a real placement or answer a clear test question.
What this service does
Plan each video for the platform where it will run.
Start with the platform, audience and campaign goal. Finish with clearly named files your media team can use right away.
Before productionRead the social video strategy guide
Capabilities
Build the hooks, formats and versions before filming.
Plan the idea, shoot and final files together.
Filming for every format
Plan talent, locations and shots for every approved idea and vertical, square or horizontal format.
Plan the productionShort edits and variations
Create the agreed hooks, lengths, aspect ratios and edits so each test changes something intentional.
Read the strategy guideFinal files and delivery
Provide clearly named files. Media buying, account management and attribution remain separate unless included in the scope.
Explore commercial production
Featured social project
Freddie
Watch the finished Freddie social video.
Watch Freddie project
Social workflow
Decide what each version will test.
Connect each change to a platform and placement before filming.
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01
Confirm audience and placement
Name the platform, audience, campaign job and approved placements.
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02
Choose what to test
Choose the hook, message, talent approach or format that will change between versions.
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03
Produce
Capture the approved concepts, talent and coverage with every planned aspect ratio in mind.
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04
Edit and deliver
Edit and deliver the agreed lengths, aspect ratios and versions.
More social work
More social work: QuadReal.
Watch another completed social video project from Viva Media.
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Social media project
QuadReal
Source: Watch the film
Social media video FAQ
Social video: platforms, versions and media scope.
Name the platforms, versions and who owns media buying before filming.
Yes, when the platforms, placements and formats are planned first. The creative can share a premise while still using different hooks, durations, framing or edits for each approved destination.
It means a video that feels native to the platform, often with a direct-to-camera or creator-led style. It does not mean using someone else's content. Talent, scripts, usage rights and disclosures still need to be agreed.
Not automatically. Viva Media produces the videos and agreed versions. Social account management, media buying, community management and tracking are separate unless they are included in writing.
Choose one thing to change, such as the opening hook, message, talent approach or edit structure. Define the platforms and versions, then avoid changing every element at once if the goal is to learn what mattered.
The number of ideas, talent, production days, locations, editing and final versions all affect cost and timing. Viva Media confirms the quote and schedule after the concepts, platforms and review needs are mapped.
A scope can include concepts, scripting, production, editing, hooks, durations, aspect ratios and platform-ready files. Media buying, community management and account management are separate unless they are explicitly included.
One clear next step
Planning a social campaign?
Tell us the audience, platforms and versions you need. We will build a clear production and delivery plan.
Talk with a social video producer
