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10 Online Video Production Tips For a Global Audience

  • MatthewWatts
  • February 21, 2018
  • 1412 Comments
10 Online Video Production Tips For a Global Audience

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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10 Online Video Production Tips For a Global Audience
Your company is more than just a trailblazer in your city, region, or even nation. You are a global force to be reckoned with, and you can’t wait to tell the world about it. Online video production is the perfect way to get your message across to other countries. Research shows that video may claim over a whopping 80% of all traffic on the World Wide Web by the year 2019. On top of that, on YouTube, video consumption on smartphones is growing by 100% each year.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
album trailers
Translation: If your global online video production is subpar or nonexistent, you’ll soon be left behind in the dust of today’s digital landscape. Here are 10 tips for creating online video content that will stand out on the world stage. Let’s get started!
corporate video production
There is no sincerer love than the love of food.

1. Voiceovers

If you’re interested in producing videos for different countries and languages, voiceovers may be an essential tool for telling your story. But remember, different languages may require varying lengths of time. For instance, if a script in English requires 20 video shots, a French version may require longer shots. Why? Because speaking a sentence in French takes longer than saying the same sentence in English. This is true for many other languages, too, such as Spanish, Italian, German, and Arabic. So, be prepared to add length to each shot to ensure that there’s adequate footage for covering the voiceover in the other language.

2. Text Graphics

When you are framing a shot and you know that supers will be there, be sure to go a tad closer or wider to accommodate them. Supers include titles or text graphics that will appear over the video picture and thus will either completely or partially hide the areas they’re covering.

3. Dubbing

In some cases in online video production, you may have to use a process called dubbing — replacing the video’s original speech with the translated version of what was said. This can be helpful since it is easier for your audience to listen to what is being said than to read subtitles. Plus, if you feel that subtitles would distract from your visuals, dubbing is an excellent alternative. A quality online video production professional will be able to match the translated audio’s length with the original audio as closely as possible.

4. Closed Captioning

This is another important consideration when you’re producing videos for other countries. When you’re shooting a video in English and you’ll need to create another version featuring closed captioning in a different language, don’t forget to include pauses between your video’s sequences. This will be helpful if the language that is being read needs more text compared with the English text. Obviously, language will be your biggest barrier when you’re trying to reach an audience in a different country. But that’s why closed captioning — when done properly — is so invaluable. It makes your content easily accessible to people around the world along with those who are hearing impaired. Just be sure to add a message to your video letting your audience know about the closed captions so that viewers can turn them on if they are not activated already.

5. Visible Language Check

A common mistake when it comes to global online video production is allowing other non-target languages to show up in the video scenes. To prevent this, be sure to watch out for clothing featuring words in a language that is different from that of your target audience, for example.

6. Think Like the Rest of the World

One of the most important things you can do when trying to reach a global audience is to produce content that is appealing on a worldwide level. So, stay away from topics or trends that are interesting to those in the United States but may not necessarily be intriguing to those in another nation. Instead, stick with themes or subjects that have a cross-cultural appeal — for instance, animals, dance, and animation. Also, try to focus on a trend that is popular in your target region.

7. Don’t Forget Your Metadata

So, your video has been produced for a German-speaking audience. But what about the metadata for your video? Be sure that your video’s title, tags, and description are also written in German, not English. After all, your target online viewers are conducting searches in German, so writing in English would be counterintuitive. Your videos likely won’t be found.

8. Production Value

Take pride in the product you’re generating by keeping in mind video production factors such as lighting and sound. After all, it’s a reflection of your brand. Make sure that your video’s viewers can hear everything that is being said and can see the actors clearly. Also, is the ambient sound consistent between video takes? Your audience may not necessarily expect the kind of quality you’d see in Steven Spielberg’s work. But they want something respectable. Quality online video production will make your video stand out among the masses, which may ultimately benefit your bottom line.

9. Know Your Audience’s Locations

Do you know which countries you should ideally target as part of your video production efforts? If you have videos on YouTube already, check your demographic report to see which countries generate the most traffic for you. Then, look at Google Trends for exploring topics that are trending in these countries. Once you’ve found viable topics, you can generate evergreen content that will draw consumers to these countries.

10. Keep Your Eye on Other Companies’ Videos

It may be helpful to look at what your competitors are doing in the online video space before you get started on your own videos. Are they targeting the same regions you are in? And if so, what works in their videos, and what doesn’t? Finally, take a glance at the videos of companies from other industries that are trying to reach your target market, too. Knowing what currently exists on the Web can help you to avoid duplicating what’s already out there. And that’s a wrap.

How We Can Help with Online Video Production

We offer top-of-the-line video production services that will likely leave you gasping or crying happy tears when you see your final product. And your potential clients may share these emotions right along with you. Contact us to find out more about how our online video production experts can help you to expand your reach around the world in 2018.
PrevPrevious
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Share on facebook
Share on twitter
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

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Popular Post
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June 30, 2022
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
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  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
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  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
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  • Mixed-Media Videos
  • Animation & Motion Graphics
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Capabilities
  • Concept & Creative Development
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