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7 Video Production Mistakes and How to Avoid Them

  • MatthewWatts
  • July 14, 2021
  • One Comment
video production mistakes

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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video production mistakes
Canada is becoming a hub for video production. In 2015, the operating revenue of the video production industry was $6.7 billion. By 2019, that number had increased to $9.2 billion.  More and more companies are becoming aware of the power of video production but some are not realizing its true potential. They make video production mistakes that ruin their projects.  What makes a good video? How should you prepare to make one? What do you need to do in the editing booth and marketing room to make it succeed?
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
7 Promotional Video Mistakes to Avoid at All Costs
Answer these questions and you can let everyone see what makes your company tick. Here are seven mistakes you can avoid.
High Value Marketing Video Production on a Budget
There is no sincerer love than the love of food.
E very video you make should have a point to it. It could be to encourage consumers to purchase a particular product or to show how you perform a service. The point you have should be specific. Shooting a video for publicity’s sake is not enough. Take a look at what your marketing strategy has been and consider how a video is an extension of it. Think about who you can cater to with your video. You may want to appeal to a specific demographic like older people.
Sit down and write your thoughts out. Talk to the people on your production team and evaluate how you can appeal to your target audience. Study the elements of tutorial videos and other content you can shoot. Don’t rush things. Quality is more important than timeliness. If there is a trend you want to capitalize on, use social media instead of video marketing.  
There is no sincerer love than the love of food.
A script is absolutely essential to video production. You cannot know what your video production budget will be without your script. Follow some basic screenwriting rules. Write lines of dialogue clearly so the actors know when to say their lines. Include visual descriptions so the director can plan shots and cuts.  If you are not comfortable writing the script, find a video production company that will. This may cost you some money, but it will get you a better product.  Make sure the director storyboards the video. Small illustrations of what shots will look like will make the video production process a lot easier. It is easy to hide a bad visual. It is a lot harder to hide bad audio. Your audience will notice it, and it will make you look unprofessional. Examine all aspects of the audio, including music and sound effects you will place over the clips. Do not use stock sound effects since they come across as artificial. Make sure you can hear the actors as they talk. If you need ADR, be careful when editing. The lines should match up with the actors’ lips without any delay. The Seven Biggest Video Production Mistakes Video production mistakes run rampant. You should always have a goal in mind for each video you produce. You must write a script that targets a particular demographic. Your audio should be clear and free from distracting effects. Include a call to action, but avoid being too promotional. Establish a mood through simple editing. Don’t overstay your welcome with long pauses or elaborate language. Accompany your video with a good strategy that enhances your brand. Don’t start shooting without help. Viva Media has two decades of video production experience. We can help you avoid mistakes and create the perfect video. The best advertisements and tutorials fit into a video marketing strategy. Having a call to action is an important first step. You should also increase brand awareness. Include your company’s logo, slogan, and leadership. A brief shot of your CEO may be enough. Tell a story through your various videos. You should tell an actual narrative within any advertisement. An obvious one is to show a problem and demonstrate how your product fixes it. Your videos should speak to common themes. Your company may be more professional or experienced than your opponents. You may cater to a specific problem or demographic that your competitors don’t cater to.  Be consistent with these themes. If you need to change them, plan out a new marketing strategy.
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Share on facebook
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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About Me
A man smiling at his computer
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Subscribe to our newsletter and stay updated to our offers and deals!

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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

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