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8 Ways to Optimize Your Mobile Video

  • MatthewWatts
  • February 14, 2018
  • 2094 Comments
8 Ways to Optimize Your Mobile Video

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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8 Ways to Optimize Your Mobile Video
There’s never been a better time to get into mobile marketing. With a phone in everyone’s pockets, advertisers can reach their audience anytime, anywhere. Yet not all forms of mobile advertising are as effective as others. Take, for instance, the popularity of mobile video, which has grown over the years thanks to YouTube, Snapchat, and Facebook to name a few.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
vlog freelance man shooting video food blogger
Just today, over half a billion people are going to watch a video on Facebook at some point! That’s 500 million people that could learn about your brand today. But before you create a fantastic video, it’s important to understand that not every video is optimized for a mobile device from the get-go. Here are a few tips on mobile video optimization that you should keep in mind.
How to Leverage Social Media for Your Video Promotion
There is no sincerer love than the love of food.

1. Make Sure Your Mobile Site is Responsive

It’s crucial that you do a bit of heavy lifting before even picking up a camera. Make sure that your website has a mobile experience, and that it’s up to snuff. Users who visit your site should experience a 1:1 experience with the desktop site, even if they’re browsing on their phone. That means that all menus, videos, and text should be condensed without the user losing out on anything. If your site features a welcome video on the desktop site, it needs to be there on the mobile site, as well. If you’re not sure whether or not your site scales, consult your web developer. Plenty of web platforms feature auto-scaling, but custom-built sites are a bit more complex.

2. Mobile Video Needs to be Short

Unfortunately, mobile data can be quite costly to consumers and not all of your audience will have an unlimited data plan. Even if they do, their network speed is throttled at a certain point. Keep this in mind by condensing your mobile video as much as possible. Aside from basic data considerations, peoples’ attention spans aren’t what they used to be. Think about your own web browsing habits, for instance. You may skim page after page, and when you do find something interesting, you only give it a few seconds of your time. Your audience is going to interact in much the same way. A short, 90-second video is always going to be more appealing to the consumer than a five-minute video.

3. Include Captions

Most video producers will tell you that high-quality audio beats a great-looking picture any day. But people don’t always want to watch a video in a public place. In an ingenious case of everything old becoming new again, closed captions have taken the mobile video market by storm. Now audiences don’t need to mess with their device’s volume. Including captions is an easy way of ensuring that audiences can still appreciate your mobile video — even in a public setting.

4. SEO and Video Titles

Mobile optimization requires a clever titling system. Since digital marketing is so accessible, all businesses are competing for attention. This is why SEO-driven titles are so important. You may already be familiar with SEO and its role in bringing visitors to your business. Mobile video requires optimization in much the same way. Your title should be descriptive and feature keywords if you want it to track well.

5. Don’t Autoplay Videos

Earlier we mentioned that not everyone wants to watch a video in a public setting. However, some businesses don’t seem to get this and insist on autoplaying their videos whenever someone opens their page. Don’t do this. Please, turn autoplay off. Really, your audience will appreciate it. There are even entire articles about how users can stop it on their browsers. Save them the frustration and show that you value their freedom of choice. If your mobile video is enticing enough, they’ll likely watch it anyway. Aside from simply being annoying, autoplaying video doesn’t always fully load. Now you’re left with an annoyed visitor with a video that won’t stop buffering.

6. Grab Your Audience’s Attention

Think back to your high school English class. Remember how your teacher told you that the first rule of essay writing is to entice your audience? Mobile video is much the same. Within the first few seconds of opening your video, your audience should have a clear indication of what they’ll get from watching the video. Start out with a startling fact, an interesting shot, or anything that will set your mobile video apart. You only have a few seconds to grab their attention, so stand out.

7. Keep Editing Tight

Mobile video optimization requires the same tight editing as any other form of video production would. Your shots still need to make sense and keep the audience interested. When optimizing your mobile video, ensure that your editing is as tight as it can be. Watch your video with a critical eye and start to ask yourself what can be cut. If you’ve never sat in an editing suite, here are a few things you may want to think about: Is your shot list diverse enough? Do you really need that extra second of the talking head or is it just awkward? Does the music fit? Editing is perhaps the most important step in all of the video production, so make sure you get it right. Watch a few examples if you’re unsure about your edits.

8. Learn About Mobile Encoding

Finally, not all video formats are supported by mobile browsers. Most of the common ones, such as MOV, MP4, and even AVI in some cases are. However, some editing software likes to encode in bizarre or downright unusable formats. Whether editing the video yourself or using a professional team, ensure that the video format works with your site.

Tell Your Story

At Viva Media, we believe that video production is the best way for brands to reach their consumers. That’s why we’re equipped with the best equipment and resources you’ll find. Whatever your video production needs are, make sure to get in touch for your free quote. We’d love to bring your big vision to the small screen.
PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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Industry Tips & Tricks

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We live in an age where digital media is everywhere. We are a

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« Previous Next »
About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

Video Production for Business: What You Should Know

July 27, 2021
video production mistakes

7 Video Production Mistakes and How to Avoid Them

July 14, 2021
video production companies

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July 1, 2021
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June 23, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy