5 Benefits of Video Production Services

Video Production Services Helps Build Your Brand

Video production is the art of using imagery and sound to create a real-life experience. Companies can give their brands life by using video production techniques that enhance the quality of their products through video imagery. For example, video simulation. Video simulation has to do with simulating real-world activities. It’s more famed with video games, but hospitals use it to reduce medical errors, news stations use it to simulate weather patterns, and companies like UPS and Amazon use it to simulate shipping. Consumers are drawn in by imagery. Images cause reactions in people that form emotional ties to whatever they are viewing. Video simulation is live imagery. Companies can use video simulation to create short simulations that are chock-full of branded images and suggestion marketing to draw in consumers.

Brand Visibility

Videos offer customers a greater experience with a product or service. They bring out more emotional responses from customers than still photos. Commercials have proven this over the years. If a company simply wants to entice a customer to buy a product, they use coupons and paper ads. If they want the customer to fall in love with the brand, they use suggestive videos to create more awareness of the brand and to evoke a certain reaction out of customers, causing them to fall in love and trust the product. Catchy hooks, celebrities, cute animals, and any other evocative tactic, are all video strategies that are designed to leave an impression on potential customers

More Traffic

Having videos on your website or social media accounts will draw more potential customers. Videos account for the majority of internet traffic. The internet can be picked up via the computer, handheld video games, smart televisions, and smartphones–smartphones being the most viable. The average consumer has a smartphone and knows how to use it. When they surf the internet, they are looking to be either entertained, made aware of something new, or looking to make a purchase. Creating video content that’s eye-catching and fun with great imagery could cause a click. Clicks are traffic that leads to possible sales. Social media sites are equipped with live video tools. They also allow companies to tie their websites to their accounts. Companies can go live or create high-definition videos and post them to their social media accounts. Because these posts allow for website tie-ins, more traffic gets directed back to the company’s website, creating more traffic.

The Viral Effect

Ten years ago a video was uploaded to Youtube that featured a toddler holding his baby brother who was just a few months old. They were playing a cute game of biting my finger. Well, the baby brother decided to let the big brother know just how strong his teeth were. He bit his finger so hard, that the toddler’s cute giggles about his baby brother Charlie nibbling his finger turned into wails of Charlie bit my finger! A parent posted this video hoping to give other parents a cute laugh, but because the babies were so cute and the actions were so innocent, it evoked emotions and caused an internet explosion. The video went viral after being shared across social media, garnering 170 million views. People like sharing videos that affect them. Just a few years ago, Facebook hit 8 billion views from videos shared. Twitter also allows users to see how many views their videos get. The more views, the more people are compelled to share a video, causing a viral effect. When companies use video production services to create videos, they can expect the possibility of going viral. Going viral means growth.

New Customer Conversion

Millions of people look through magazines, at ads, and billboards daily, but they still don’t buy. Subliminal messages are sent through video. It’s been repeated through the ages that if someone says a name ten times, they’re more apt to remember it. The same is true for images. If someone sees an image or message repeatedly, that image is more likely to stick in their mind. That’s the power of persuasion. Videos are powerful persuasion tools that could convert a client that is on the fence about a product or service into a new customer.

Create More Videos

The digital world is changing and how people use the internet is changing. The ability to make videos has the whole world telling their stories. People aren’t just surfing for picture maps to get directions anymore; they’re watching interactive videos that guide them all the way to their destinations. The influx of people watching videos on their phones has exploded. From Facebook to Twitter, and to Instagram, people can create video stories and broadcast themselves through live videos–music videos, art videos, and personal videos. The good news is that companies can do it too. By using video production services, companies can create marketing videos that bring awareness to their brands. Companies who use creative, organic marketing strategies to make videos offer an objective view of their brand to potential new customers. Through digital sharing companies can draw more traffic to their websites. More traffic means sales and more consumption of services. Read our video production blog to find out more about industry tips and trips about video production.