
6 Ways to Make Your Fitness Instagram Stand Out
Because there are over 180 million uses of the #fitness hashtag on Instagram,
In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.
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ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.
Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.
You need to take your video through the following stages:
While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.
One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage
The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.
Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.
During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.
Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.
Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.
Use external microphones to capture voices more easily.
The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.
Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.
If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.
You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.
You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.
Adding music can add more depth and interest to the video, which can make people want to watch it and share it.
If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.
After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
Because there are over 180 million uses of the #fitness hashtag on Instagram,
We live in an age where digital media is everywhere. We are a
Did you know that the number of people who watch online videos has
Subscribe to our newsletter and stay updated to our offers and deals!
We are committed to protecting your privacy
One of the most important things in your potential production company is that the company is hearing what you’re asking. They should be able to work with you to develop a vision that best represents your company. Be mindful of the questions they ask during the interview process.
This piece of media is about your company or product. Your needs are the most important aspect of putting this video together. Choose a company that hears your requests and whom you can hold strong communication with.
If you feel like you aren’t getting a say, the company may not be the right one to handle your video.
Of course, within reason, a company can tell you that they may not be able to achieve something you’ve requested. For the most part, the production company you work with should be willing and accepting of your needs. You need to be able to trust the company to give you the best possible product.
Make sure that you feel comfortable that your needs are being met and accepted by the production company. Ask them questions regarding how they have worked with prior clients. Be sure they are willing to make the necessary accommodations.
It’s important to see the way a company’s prior work has turned out. Looking at the company demo reel will give you an indication of how they work and what you should expect.
Looking at their reel may also give you ideas of what you’d like to see in your project. Video ideas can be an asset when you’re sitting down with a company to go over what you want your own to look like.
Be sure to check out the company’s prior work history before meeting with them. Familiarize yourself with the type of video you could be looking at for your company.
Speaking about your budget is a great idea. Find out what the production company charges so that you can figure out if you can afford their services. There is a ton of work and equipment that goes into making a production come together.
Keep in mind that the production company has plenty of workers that they too need to be accountable for. These prices may be reflected in the overall cost of your video. Your budget should be accountable for any extra charges that may be included.
What type of plan does the company put together for your video. Sit down with the potential company and see if they can give you a set goal for production, editing, and the final project. You and the company should be able to work together and figure out a timeframe that fits everyone.
Developing a plan is an imperative resource. You and the team must agree on all aspects so that production is as natural as possible. Be sure that the company develops a plan for its projects.
Wanting to know who is part of the production team is your right. Find out who the company hires and how they hire. Your final project is important and it is okay to ask questions.
Be sure that all parts of the team are people you are comfortable with. it also helps to know that there is talent and care taken within the company. Ask questions and familiarize yourself with how they hire their workers.
Many production companies use freelancers that they can count on and trust with their projects. These freelancers may come from different backgrounds and have multiple qualifications.
A deadline is an important part of the production process. Be sure that you can work out with the potential company when you would like your media. You should be able to come to a set date that the company can work towards to have the final project.
By setting a project goal, there is an end date that all filming and editing must be completed. Doing this allows all parties a set time to meet their deadlines and finalize all plans.
If you have a certain deadline for your project be upfront about it. Let the production company know what you’re looking for and when you need the media by.
Think you’re ready to hire the right video production company? Have you gone over these tips enough to feel comfortable enough to make your final decision? We’re ready to be the one you choose now that you’re ready for it.
Contact us when you’re ready to get started. We’ll help you and your company reach new heights and find your way in this busy business. Trust us to make that piece of media pop to your whole potential audience.
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
Because there are over 180 million uses of the #fitness hashtag on Instagram,
We live in an age where digital media is everywhere. We are a
Did you know that the number of people who watch online videos has
Subscribe to our newsletter and stay updated to our offers and deals!
We are committed to protecting your privacy
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