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7 Tips for Hiring a Video Production Company

  • MatthewWatts
  • June 23, 2022
  • 8 Comments
video production

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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We live in an age where digital media is everywhere. We are a generation that is very socially engaged with the world around us. Meaning that one of the best ways to advertise and promote is by using professional video production services. 
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
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when you hire a professional team you put out the best content for your business. Professionals know the ins and outs of how to best represent you and get your message across. 
7 Questions to Ask Videographer Before Hiring for a Corporate Event
There is no sincerer love than the love of food.
When you’re ready to make that leap and hire video production services for your promotional needs it’s time to take considerations. Below is a list of tips that will help you narrow down your decision. It’s time to find that video production company that will work best with you. 

1. Your Say Is Important

One of the most important things in your potential production company is that the company is hearing what you’re asking. They should be able to work with you to develop a vision that best represents your company. Be mindful of the questions they ask during the interview process. 

This piece of media is about your company or product. Your needs are the most important aspect of putting this video together. Choose a company that hears your requests and whom you can hold strong communication with. 

If you feel like you aren’t getting a say, the company may not be the right one to handle your video. 

2. Company Should Meet Your Needs

Of course, within reason, a company can tell you that they may not be able to achieve something you’ve requested. For the most part, the production company you work with should be willing and accepting of your needs. You need to be able to trust the company to give you the best possible product. 

Make sure that you feel comfortable that your needs are being met and accepted by the production company. Ask them questions regarding how they have worked with prior clients. Be sure they are willing to make the necessary accommodations. 

3. Look at Their Demo Reel

It’s important to see the way a company’s prior work has turned out. Looking at the company demo reel will give you an indication of how they work and what you should expect. 

Looking at their reel may also give you ideas of what you’d like to see in your project. Video ideas can be an asset when you’re sitting down with a company to go over what you want your own to look like. 

Be sure to check out the company’s prior work history before meeting with them. Familiarize yourself with the type of video you could be looking at for your company. 

4. Budget Expectancy 

Speaking about your budget is a great idea. Find out what the production company charges so that you can figure out if you can afford their services. There is a ton of work and equipment that goes into making a production come together. 

Keep in mind that the production company has plenty of workers that they too need to be accountable for. These prices may be reflected in the overall cost of your video. Your budget should be accountable for any extra charges that may be included. 

5. Strategic Plan Development

What type of plan does the company put together for your video. Sit down with the potential company and see if they can give you a set goal for production, editing, and the final project. You and the company should be able to work together and figure out a timeframe that fits everyone. 

Developing a plan is an imperative resource. You and the team must agree on all aspects so that production is as natural as possible. Be sure that the company develops a plan for its projects. 

6. A Respectful Production Team

Wanting to know who is part of the production team is your right. Find out who the company hires and how they hire. Your final project is important and it is okay to ask questions. 

Be sure that all parts of the team are people you are comfortable with. it also helps to know that there is talent and care taken within the company. Ask questions and familiarize yourself with how they hire their workers. 

Many production companies use freelancers that they can count on and trust with their projects. These freelancers may come from different backgrounds and have multiple qualifications. 

7. A Set Deadline

A deadline is an important part of the production process. Be sure that you can work out with the potential company when you would like your media. You should be able to come to a set date that the company can work towards to have the final project. 

By setting a project goal, there is an end date that all filming and editing must be completed. Doing this allows all parties a set time to meet their deadlines and finalize all plans. 

If you have a certain deadline for your project be upfront about it. Let the production company know what you’re looking for and when you need the media by. 

Follow These Tips When Hiring Your Video Production Company 

Think you’re ready to hire the right video production company? Have you gone over these tips enough to feel comfortable enough to make your final decision? We’re ready to be the one you choose now that you’re ready for it. 

Contact us when you’re ready to get started. We’ll help you and your company reach new heights and find your way in this busy business. Trust us to make that piece of media pop to your whole potential audience. 

PrevPrevious
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Share on facebook
Share on twitter
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

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