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Why You Should Hire Professional Video Production In Toronto

  • MatthewWatts
  • May 19, 2017
  • 1729 Comments
video production toronto

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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video production toronto

Congratulations! You’ve decided to use video as a platform for your business. Now what?

Video advertising is a useful tool for businesses when done correctly. In fact, it’s the number one marketing technique for 2017.

So it makes sense to try to make the most of your efforts.

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria

It can be tempting to think about going at it alone. We’ve all made videos at some point in our lives, how hard can it be?

Harder than you might think. I’m here to tell you about the benefits of going with a video production Toronto company and how they can simplify your process.

Read on to learn about why you should hire professionals when setting out to make videos. Let’s get into it.

cameraman recording with camera
There is no sincerer love than the love of food.

Competition

Long gone are the days of VCRs and dial-up internet. Millions of new videos are added each day on social media sites like Facebook, YouTube, and Instagram. The competition for eyeballs has never been greater. It’s also never been more important to stand out from the crowd. Speaking of competition, you need to look no further than Toronto to see the growth of video production as a resource. Ontario accounted for nearly half of all film, television, and production company payouts in Canada in 2013. Video production companies have stiff competition. Especially in Toronto. That means there are many experts looking to help new clients and craft videos that stand out from the competition.

Time is Valuable

Video is a fast way to convey information. However, making videos isn’t necessarily a fast process. Consider all the work that goes into video production. Pre-production includes scripting, concept and storyboarding, casting calls, and hiring actors. Remember you’re not done after shooting. There’s a considerable amount of post-production work after filming including editing and adding graphics, sound, and special effects. The amount of time spent on a video will vary greatly from project to project. However, there’s no denying that it’s going to take a significant amount of effort too. Video production Toronto companies offer a range of services that will help save you from a large workload and time commitment. You won’t have to worry about hitting your deadlines while also multitasking with work obligations. Before setting off to make your own video, seriously consider whether or not you have the time to put into making a video from start to finish.  

Skilled Experts

Everyone’s made videos at some point. But hold off before thinking of yourself as the next Steven Spielberg. You may have a vision for your video in terms of what you want it to look like. However, making a video that matches your vision is easier said than done. video production Toronto companies are experts in their craft and can help you reach desired results. They can decide on the ideal genre, style of video, and script elements that will convey your vision in a professional way that still helps you reach your goals. As outsiders, the production team can also bring new perspectives to your video project. The amount of experience that video production Toronto teams have is hard to match within your own company. Trusting them puts your video in knowledgeable hands that can still stay true to your vision.  

Money Well Spent

Not all video is created equal. Think back to your video-watching experiences. Professionally made videos usually look a lot better than those shot by amateurs. By now, you probably believe that video production Toronto companies can help you make a good-looking video. But what about all the costs? Making a video isn’t cheap. Especially when you don’t have the proper equipment. In order to make a professional-looking video, you’re going to need to be prepared to incur some expenses. You’ll need high-definition cameras, tripods, and video editing software. You’ll also need to take the time to learn the ins and outs of using the necessary equipment. Video production companies have high-quality production items to go with their experience. They’re better suited to make clean-looking videos and they have already purchased high-quality equipment. Spending money is inevitable when making a video. Evaluate your video production costs to see the best course of action for your bottom line.  

Versatility in Video Production Toronto

Think of all the different places you see videos in day-to-day life. There are quite a few. Needless to say, people are consuming videos in more ways than ever. It can be difficult to keep up with times as more consumers turn to social media and mobile apps. Fortunately, production teams use video in a variety of ways to help companies meet their goals. They specialize in creating engaging videos that help companies reach their audience in new ways. Video production companies are prepared to work with all types of video. They can work with you whether you’re looking to create tutorials, product reviews, or even training videos. You can also consult with a production team if you’re not sure about what kind of video to create. They can help you determine the best plan that’s in line with your goals.  

Video is the Future

If you’re not impressed by the video’s meteoric rise, just wait. Internet video traffic will account for 80 per cent of all consumer Internet traffic by 2019. We’re just scratching the surface of the video’s potential and reach. There’s also huge potential for companies looking to leverage video in marketing, communications, and advertising. By using a video production Toronto team, you can help your video strategy reach its full potential. Video production companies are experts in the industry. They have the tools to help you succeed if you’re looking to get serious about a long-term video strategy. Consider how video can impact your business. By using a professional video production company, you’re giving yourself the best chance to succeed in an ever-changing world. These are just a few of the reasons people choose to go with professional video production. Our Toronto firm is ready for you. Reach out if you have further questions or are looking to start video production today.
PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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« Previous Next »
About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
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June 30, 2022
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June 23, 2022
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

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