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Is Your Animated Explainer Video Actually Effective?

  • MatthewWatts
  • February 26, 2018
  • 1443 Comments
Is Your Animated Explainer Video Actually Effective?

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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Is Your Animated Explainer Video Actually Effective?
An animated explainer video is an effective marketing tool and a powerful method of communication in the modern business world. These videos condense and clarify complicated topics, making information understandable for a broad audience. When you’re trying to convince customers that you’re worth their time, you only have a small window to work within. The average person’s attention span is little more than eight seconds, so your video has to be uncomplicated and engaging.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
Your animated explainer video has to be brief, interesting, and able to clearly communicate your company’s message to the viewer. If your animated explainer video isn’t helping to increase conversions, it may be time for some improvement. Read on to learn more about what you can do to make sure your explainer video is effective and that you’re taking advantage of this important marketing strategy.
The Top 10 Benefits of Animated Video in Advertising
There is no sincerer love than the love of food.

Keep It Short

As a general rule, an animated explainer video should be as brief as possible. Shorter videos will be more engaging than longer ones so you’ll lose less of your audience. Shorter videos are also easier to remember. Your content should be concise in order to maintain high engagement and encourage information retention. Videos that are between one and two minutes long with a script of less than 150 words are generally best. That length of time is enough to convey important aspects or benefits of a service or product while still maintaining more of your audience’s attention.

Trim it Down

Keep in mind that video length selection is sometimes a compromise. You’ll probably have to reduce some of the content you wanted to include for the sake of keeping your video engaging and to the point. For more complicated topics, a longer video may be necessary. However, know that a large portion your audience probably won’t watch the entire video. In this case, it’s a good idea to present your most important information first.

Revise Your Script

A poorly written script will never deliver the same results as a succinct and engaging one. As previously mentioned, a shorter script ensures that more of the audience will hang around long enough to watch your entire video. Approximately 150 words is a good length for an explainer video’s length.

The Script’s Purpose

Length isn’t the only thing that makes a good script. A well-written script clearly defines a problem that a customer may have, explains why your service or product is the solution to their problem, demonstrates how the service or product will work for them, and includes a call to action telling the viewer what to do next. It’s helpful to carefully consider your company’s image and mission when script writing. You should distill key information so that you’ll be able to present what really matters in your video.

When Your Script Needs Improvement

If your video isn’t giving you the results you expected, consider going over your script, changing the way the message is conveyed, and condensing the information. Hiring an outside professional video company is a good decision, as they’re well-versed in gathering essential information and putting it together to create a top quality video. These companies can produce portfolios of their work so you’ll have an idea of the kind of videos they create.

Sound Quality Matters

Sound quality can have a huge negative impact on what would otherwise be a good animated explainer video. From your choice of narrator to your music selection, sound is important when it comes to creating a video that people will actually want to watch. Your script will contain the foundation of your message, so it’s imperative that it’s delivered in a clear, persuasive manner. You may benefit from hiring a professional for the job. Voice-over actors are trained to use their voice in ways that are understandable and compelling.

Music

Music selection is critical to a good explainer video. Music sets the mood and pace of the video and can:
  • Make your video more compelling
  • Hold your audience’s attention
  • Complement and enhance your message
  • Cause an emotional response that makes your video more memorable
Thoughtful music selection will greatly improve your video and will increase its overall impact.

What to Avoid

Your video’s sound should never make potential customers want to turn off the volume. It should also be clear enough that there’s no question in the viewer’s mind of what was said and what it meant. For better explainer video results, you may need to give your sound quality an upgrade.

Beyond the Script: Visuals for Storytelling

Don’t rely on your script to explain your product or service’s benefits, features, and advantages. A great script is a good thing, but people want more than just words when watching animated explainer videos. Explainer videos are the artful integration of thoughtful script, appropriate music, and helpful visual information. These intertwine to tell the viewer the story of your business. Animated explainer videos are so effective because they appeal to both emotions and reason. They compel the viewer to act after convincing them that giving the company a try is a smart decision. This conversion is the result of the persuasive quality of interesting visuals backed by your concise script and the right music. Great visuals reinforce your script’s message and are essential to your video’s storytelling ability.

Put Emphasis on Benefits

It’s fine to use your video to tell your audience about what your product or service offers. However, your emphasis should be on the benefits of choosing your company, not just product or service features. Your video should tell the audience why they should choose your company and how it will improve their lives. Potential customers generally want to know how what you’re offering applies to them. What will it do for them? How can it benefit them more than a similar product or service? In order to convert viewers into customers, your explainer video has to clearly communicate to consumers why your product or service is advantageous to them. Keep your emphasis on benefits to the customer, not a long list of features.

Maximize the Potential of Your Animated Explainer Video

Explainer videos are one of the best ways to attract potential customers and introduce them to your company. The exceptional ability of videos to quickly familiarize viewers with a company’s values and goals, in addition to products and services, makes them essential to modern marketing. If you’re interested in putting this powerful tool to work for your company, we’re here to help. Contact us for a free video production quote today!
PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

Related Posts

video production
Industry Tips & Tricks

7 Tips for Hiring a Video Production Company

We live in an age where digital media is everywhere. We are a

video ideas
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« Previous Next »
About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

Video Production for Business: What You Should Know

July 27, 2021
video production mistakes

7 Video Production Mistakes and How to Avoid Them

July 14, 2021
video production companies

7 Factors to Consider When Hiring Video Production Companies

July 1, 2021
animated infographics

What Makes Animated Infographics Such an Awesome Way to Convey Data?

June 23, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy