Commercial video
Campaign films and ads created for a clear audience, channel and business goal.
Explore commercialVideo production services
Video production services
in Toronto.
Choose the service that fits who needs to watch, what you need to say and what should happen next.
Find the right service
Choose the right type of video.
Every project starts with the same question: what does the video need to accomplish? The answer determines the format, the team and the service.
Not sure where to start?Tell us what the video needs to do
Four clear services
Compare our four video services.
Each service solves a different communication or campaign need.
Corporate video
Clear stories for the people who work with, buy from or need to understand your organization.
Explore corporateAnimation
Designed motion for products, systems and ideas that are hard to film or easier to explain visually.
Explore animation
Social media video
Short-form and paid-social videos planned for each platform, length and format.
Explore social media
Featured work
See how the work comes together.
Watch the finished campaign film for Lagostina's EliteClad cookware line.
Watch Lagostina · EliteClad project
A cleaner start
Start with the audience and goal.
A clear plan connects who needs to watch, where the video will appear and what the team needs to approve.
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01
Name the audience
Who needs to watch, and what do they already know?
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02
Define the change
Decide what the audience should understand, feel or do next.
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03
Confirm the placement
Broadcast, a sales call, training and a vertical feed need different decisions.
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04
Confirm the final files
Agree on the main video, additional versions, approval steps and final files.
More work
More work from Viva Media.
Watch the finished Smart Serve Ontario corporate video.
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Corporate project
Smart Serve Ontario
Source: View the project
Choosing a service
Which video service is right for you?
Start with the audience and the job. Scope, pricing and technique follow from there.
Start with the job. Commercial production is usually built around a brand, product or campaign placement. Corporate production is usually built around stakeholder understanding, trust, training or internal communication. One brief can use both when the deliverables are planned together.
Use animation when the subject is hard to film, the idea needs a consistent look or the message becomes clearer through diagrams, models, characters or motion graphics.
Yes, when you decide where the videos will run, how they will be framed and how long each version will be before filming. Social versions work best when they are included in the shot list, not added at the end.
Use the pricing page to see how commercial projects are scoped and the video-pricing guide to learn what drives cost. A quote is based on the approved plan, including concept, crew, location, talent, editing, final versions and usage rights.
Timing is confirmed after the production complexity, reviewers and delivery date are known. Primary films, cutdowns, durations, aspect ratios, captions and file formats are then named in the written scope.
Start a project
Not sure which service fits?
Tell us who needs to watch, where the video will appear and what you need it to achieve. We will recommend the clearest way forward.
Talk with a producer
