How To Guarantee You’re Working with Expert Videographers

If you’re spending time and money on a project that requires videography, then you’ll want to utilize the services of an expert. Especially, as an average of $1,794 is spent on videographers when you hire them. That’s a lot of money by anyone’s standards, so you want to make sure you get bang for your buck! Not […]

How to Create Viral Influencer Marketing Strategies

As you look for more ways to grow your brand’s influence and increase your clout, you’ve likely given a lot of thought to influencer marketing. Working with an influencer or someone within your industry who has a large social media following is an excellent way to build your brand recognition and let your followers know […]

The Case for Comedic Videos In Your Business Marketing

When it comes to creating promotional videos, many marketers mistakenly focus their efforts on one specific goal: creating and presenting a professional image. This, dare we say, obsession with being viewed as professional often leads to one disappointing result: videos that are dull and uninteresting. Maintaining a professional image for your business is important, of […]

5 Compelling Reasons Your Business Needs Professional Event Photography

Did you know that events are being billed as one of the best ways to boost profits for your business in 2018? That’s right — but what if you don’t get any decent photos of your event? Will it still be as effective? No. If you want your events to generate excitement online, strengthen your brand image, […]

What’s The Difference?: Videographer, Freelance Team or Video Production Agency

You know the story.  Three pigs.  Three houses (straw, sticks, bricks).  The straw house pig built him on the cheap, as did the stick house pig.  And because they lowballed it, the wolf gobbled them up. The brick house pig, on the other hand, lived happily ever after in his sturdy domicile. So, what does […]

Are You Following These Video Marketing Principles?

Warning: your video marketing strategy could be failing you without your knowledge. The video was a hot topic among marketers just a few years ago, offering new, untapped avenues of opportunity. It became a competitive advantage of sorts for companies exploring this new form of marketing versus their lagging competitors who had yet to recognize […]

Is Your Animated Explainer Video Actually Effective?

An animated explainer video is an effective marketing tool and a powerful method of communication in the modern business world. These videos condense and clarify complicated topics, making information understandable for a broad audience. When you’re trying to convince customers that you’re worth their time, you only have a small window to work within. The […]

10 Online Video Production Tips For a Global Audience

Your company is more than just a trailblazer in your city, region, or even nation. You are a global force to be reckoned with, and you can’t wait to tell the world about it. Online video production is the perfect way to get your message across to other countries. Research shows that video may claim […]

8 Ways to Optimize Your Mobile Video

There’s never been a better time to get into mobile marketing. With a phone in everyone’s pockets, advertisers can reach their audience anytime, anywhere. Yet not all forms of mobile advertising are as effective as others. Take, for instance, the popularity of mobile video, which has grown over the years thanks to YouTube, Snapchat, and […]

10 Questions to Ask Before You Hire a Video Production Company in Toronto

Want to increase your business’s branding? Take advantage of YouTube, the platform where a billion users watch a billion hours of video each day. Of course, to maximize your return on investment, you’ll need to hire the right video production company in Toronto. Finding the perfect video partner will ensure that your finished product will help you […]