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10 Questions to Ask Before You Hire a Video Production Company in Toronto

  • MatthewWatts
  • February 2, 2018
  • 1532 Comments
Questions to Ask a Video Production Company in Toronto

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
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Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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Questions to Ask a Video Production Company in Toronto
Want to increase your business’s branding? Take advantage of YouTube, the platform where a billion users watch a billion hours of video each day. Of course, to maximize your return on investment, you’ll need to hire the right video production company in Toronto.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
video ideas
Finding the perfect video partner will ensure that your finished product will help you achieve serious marketing success. After all, 43 percent of consumers are open to watching video content. However, the content needs to be pitch-perfect for your target audience to indulge. If you’re new to the process of uncovering the best video production company in Toronto for your needs, start by asking these 10 questions.
subtitles for videos
There is no sincerer love than the love of food.

1. What Kind of Insurance Do You Carry?

Begin with this question and you can save yourself plenty of time. Any professional video production company in Toronto should carry general liability insurance. This type of insurance protects them and their clients in the event that something goes wrong. Without general liability insurance, a production entity is taking undue risks with their own people and equipment, as well as with your investment.

2. How Do You Determine Project Cost?

Before any work begins, you’ll need to figure out how much your video project will cost. Don’t assume that a one-minute video will cost half the amount of a two-minute video. They could actually be much closer because of other considerations in pre-production and production. Most of the time, video companies will have a system to map out the anticipated cost of each project. Then, they will explain each step and its related price to you. That way, you can budget accordingly and feel better about knowing where your money is going.

3. Can I See Your Portfolio of Work?

No portfolio? No, go. That should be your mantra when looking for a video production company in Toronto. Although most places will have a portfolio online, all should be able to send you samples of their work. Take the time to watch all the videos they send and see which ones appeal to you — or don’t appeal at all.

4. What Types of Projects Do You Prefer?

Finding the right video company is a lot like diving into a personal relationship: You deserve to make a lasting “match.” And that means you have to ask immediately about the kinds of projects each video company most enjoys tackling day-to-day. Ask about the video company’s preferred types of corporate projects during your initial interview. This allows you to see if their creative leanings dovetail with your own. If not, you may be better off seeking another partner.

5. What Differentiates You From Another Video Production Company in Toronto?

Each video production company in Toronto has its own persona. Plus, the team members that make up the behind-the-scenes video crew bring their own competencies to their jobs. Therefore, one of your goals when investigating video providers is to find the company that seems easiest to work with based on your ultimate objectives. Obviously, the answer to this question will vary widely because each video company has its market advantages. Listen carefully to the response you get and see which types of differentiation matter to you.

6. What Types of Technology Do You Use?

Video technology has changed dramatically in just the past couple of years, so look for a video company that has kept up. Most high-end, serious partners will offer you the chance to benefit from everything from leading-edge post-production software to drones. Be sure to request a tour of your top video companies’ facilities to see their futuristic tools.

7. How Do You Maintain a Safe Working Environment?

As the old adage goes, “Safety first.” Depending on where and how your business’s video will be shot, the risk of damage to items or people could be lower or higher. Therefore, any Toronto-based video company must incorporate safety practices into its core protocols. Don’t just take, “Sure, we practice safety,” as an answer to this question. Press for specifics to ensure your peace of mind.

8. What Do You Need From My Company to Begin?

Itching to get your video content rolling? First, figure out what your video company partner needs from you beyond a signed contract and initial down payment. For instance, are you looking for a video production company to take your basic idea and run with it, providing everything from scripting to casting? Or do you have the project mapped out and ready to be shot and edited? Talk this out up front so each party understands its roles and responsibilities.

9. How Long Will It Take You to Complete My Video?

Obviously, you don’t want to wait forever for your video. That’s why you need to set timeline parameters upfront. Although videos can take a little longer to produce if actors are unavailable or preferred sites aren’t up to par, you still deserve to have a deadline for your material. One note: If you’re in a rush, expect to pay premium rates for a “rush job” video that doesn’t cut corners.

10. Can You Help Us Market Our Business Video?

After your video is complete, do you know how to make it shine and get views sooner rather than later? A savvy video production company in Toronto will be able to assist you in making sure your video is seen. Consequently, try to find a partner that can work with you on the marketing and branding elements of your video, not merely its completion.

Get on the Video Bandwagon Before Your Competition Does

With video being a hot commodity that’s expected to get even more powerful as a marketing tool in the coming years, you can’t afford to ignore it as a promotion vehicle. Find a video production company that you can work with to develop at least one video, and branch out accordingly. Although 18 videos is the average monthly number produced by businesses, you don’t have to start that high. Even one well-constructed video will put you closer to your aims. In the mood to learn the insider video tricks that make video content that sticks? Check out our tip-heavy blog today!
PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
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June 30, 2022
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June 23, 2022
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

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