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How To Guarantee You’re Working with Expert Videographers

  • MatthewWatts
  • April 24, 2018
  • 1378 Comments
Guarantee You're Working with Expert Videographers

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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Guarantee You're Working with Expert Videographers
If you’re spending time and money on a project that requires videography, then you’ll want to utilize the services of an expert. Especially, as an average of $1,794 is spent on videographers when you hire them.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
Share It With the World: How to Start a Vlog
That’s a lot of money by anyone’s standards, so you want to make sure you get bang for your buck! Not to worry, if you follow the below advice, you shouldn’t go too far wrong. Let’s dive in.
7 Real Estate Video Ideas for Getting More Leads Online
There is no sincerer love than the love of food.

1. Post an Ad on Craigslist

If you’re on the hunt for a videographer, then we recommend posting an ad on Craigslist. More specifically, in the Creative area of the Gigs section. When crafting your ad you want to make it really specific. This will drastically increase the chances of attracting a top-notch videographer. You need to explain precisely what you want the end product to look like. This should include:
  • The length of the video
  • The purpose of the video
  • The style of the video
  • Links to videos you like (as well as an explanation as to why)
  • A request to see samples of their previous work.
If they can meet all of the criteria highlighted in your ad, then you can shortlist the best candidates.

2. How to Select the Right Videographer

One of the easiest ways to ensure the services of a quality videographer is by looking through their samples and finding a piece of their work that’s similar to what you want to produce. It’s so much easier to say to your videographer “I want something like this” than to try to describe the project you want from scratch. Top Tip: When it comes to videography, you get for what you pay for. If you find a fabulous videographer respect their rates. Good videographers can’t stand hagglers. Here are a few other pointers that’ll help find a videographer worth hiring:

Think About What Your Conversation Was Like

Videographers need to be confident enough to direct people to get the best shots. However, they need to be personable enough, so they’re not a pain in the butt to work with. So think about the conversations you’ve had with them, did they seem like they knew their stuff? Were they confident, but not arrogant? Etc.- you get the idea. You’ll usually know if they’re a good fit if they ask lots of questions. They should be eager to understand your vision, yet want to listen and absorb what you have to say. It’s a fine balance that videographers learn to strike.

How Many Experiences Do They Have?

Naturally, the more experience your videographer has, the better. This is essential when it comes to getting to the crux of what you want, without wasting anyone’s time.

Get Referrals

If you don’t know anyone who’s used this videographer, then it’s essential to see reviews of their work from previous clients. If you can’t find any online, don’t be afraid to ask the videographer for previous testimonials.

Questions to Ask Your Videographers Before Hiring Them

Here are a few questions you to ask your videographer to get a feel for whether they’re right for the job.

1. Are There Any Other Pros You like Working With?

This is important to know because videographers are usually pretty well connected. So, if they work well with a specific photographer or another videographer, then you may want to hire them too. You could also check up on their colleagues to see if they’re a member of any industry associations or whether they’ve won any awards. This gives you a clearer idea of their caliber and prestige.

2. How Would You Describe Your Video Style- Documentary or Cinematic?

This question is super important because you want to get a sense of the style of your videographer, and this is an excellent way of seeing whether their vision compliments yours.

3. What Guidance Do You Want from Me, and What Do You Want the Final Say On?

Sometimes videographers see each of their finished projects as a piece of art. So, you want to make sure that you’re both on the same page. Otherwise, it could end in disaster! If there’s anything you want specifically, be sure to make it known to your videographer. Be clear on what’s negotiable, and what isn’t before you hire them. Open and frank communication is the only way to guarantee to find the right videographer for you.

4. How Does Your Pricing Work?

You probably already know this, but the way videographers work out their rates can vary massively. Some charge a flat rate, typically based on the length of time the project takes to complete. Whereas, others have packages that include extras such as faster editing, another videographer, a photographer, etc. Remember, even if you’re purchasing their most basic package it’s crucial that you understand exactly what’s included. This way there aren’t any nasty shocks. If there’s something you want that isn’t included in the package, be sure to speak to them about it- you’ll most likely be able to add it on as an extra.

5. What’s Your Camera Like?

This question is especially important if you’re short on space. Sometimes you don’t want lighting equipment and large cameras getting in the way. If that’s the case, make sure the videographer has the right-sized equipment to get the job done correctly.

5. Will There Be a Second Shooter?

Without a second shooter, it’ll be virtually impossible for your videographer to record every moment. This is why a second shooter usually comes as part of a videography package. However, it’s always good to check- just in case.

Would You Like Some More Information?

If you’d like some more information on any of the above information, please don’t hesitate to reach out and contact us. We’d love to hear from you! Alternatively, if you’re looking for a top-notch videographer, please feel free to browse through our services pages. We’d love to help you with your upcoming project!
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Share on facebook
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

Related Posts

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Industry Tips & Tricks

7 Tips for Hiring a Video Production Company

We live in an age where digital media is everywhere. We are a

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« Previous Next »
About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

Video Production for Business: What You Should Know

July 27, 2021
video production mistakes

7 Video Production Mistakes and How to Avoid Them

July 14, 2021
video production companies

7 Factors to Consider When Hiring Video Production Companies

July 1, 2021
animated infographics

What Makes Animated Infographics Such an Awesome Way to Convey Data?

June 23, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy