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5 Compelling Reasons Your Business Needs Professional Event Photography

  • MatthewWatts
  • April 17, 2018
  • 1198 Comments
Your Business Needs Professional Event Photography

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

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One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
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Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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Your Business Needs Professional Event Photography
Did you know that events are being billed as one of the best ways to boost profits for your business in 2018? That’s right — but what if you don’t get any decent photos of your event? Will it still be as effective? No.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
7 Questions to Ask Videographer Before Hiring for a Corporate Event
If you want your events to generate excitement online, strengthen your brand image, and tell compelling stories, you need professional photos. Simply snapping a few pictures on your smartphone won’t cut it — and could actually damage your brand image. Want to learn exactly why professional event photography is essential? Keep reading.
The Ultimate Guide to Business Headshots for Men
There is no sincerer love than the love of food.

1. Exciting Photos Boost Future Event Attendance

How keen would you be to go to an event if you had no idea what it was going to be like? You’d probably be less than enthusiastic. When you share professional pictures of your event, you give potential future guests a clear idea of what to expect — and what not to expect. This means that nobody will arrive and be disappointed, and you won’t attract the wrong kind of attendees. If you’ve invested a lot in the event, you’ll get tons of extra value from sharing pictures of the awesome things you’ve organized. Got a virtual reality station? Be sure to share pictures of people wearing headsets and having fun! Putting on an epic pizza buffet? Your social media followers will go wild for a cool snap of all the food laid out. The money you’ve spent on making your event great goes even further when you share images online. Instead of reaching only the people at the event, you’ll make an impression on hundreds or thousands of followers. No matter what kind of event you’re running, sharing awesome pictures will make people way more likely to come and check you out.

2. Professional Pictures Make Your Brand Look Good

Imagine your favorite brand sharing dark, blurry, out-of-focus, or badly-framed photos on their website. What would you think? You’d be confused — and less likely to trust the brand in the future. Sharing unprofessional event pictures makes your brand look cheap, amateur, and unreliable — which is exactly what you don’t want. Hiring an expert ensures that your brand image stays positive and consistent. Giving your photographers details on your branding beforehand is a great way to get them on board and ensure you get the kind of pictures you’re looking for. If you’re going for a playful image, the photographer can shoot fun, experimental images. If you want to come across as serious and formal, they can adopt a more traditional approach. You’re trusting your photographer with your brand — so make sure they’re a pro.

3. Images Are the Best Way to Tell the Story of Your Event

Instagram stories now have more than 300 million daily active users, and similar platforms, like Snapchat, are also performing well. It’s clear that social media users love seeing stories told in picture form. If you want to take advantage of this trend, you need professional event photography. Posting live updates before, during, and after your event is a great way to make your social media followers feel like they’re getting an exclusive, “behind the scenes” view of what’s happening. You could post candid snaps of the event space being set up, professional pictures of the event in progress, and highlights of the day afterward. This should create tons of hype, and anyone who isn’t at your event will wish they were. If you want to add an authentic edge to your story, don’t be afraid to share images of things going wrong. This makes your brand feel more “real” and gives users a reason to check back and see if things were fixed. A picture really does speak a thousand words — especially when it comes to brand storytelling.

4. Live Posting Pictures Generates Buzz Online

Want social media followers to see exactly what’s going on during your event? Many professional photographers also bring along assistants who can share images live on your behalf. This is perfect if you don’t have a dedicated team member to manage your feeds, and you don’t want to appear distracted by your phone during the event. You could share pictures on Facebook, Twitter, Snapchat, and Instagram, inviting comments and likes from viewers. Consider adding a call to action to the best snaps. For example, “Comment on this picture for a chance to win tickets to our next event.” It makes sense to get potential attendees engaged at the exact moment they’re paying attention to your event, as they might lose interest later on. If you have any social media influencers in attendance, make sure that they have access to plenty of snaps to share online. Most photographers will have plenty of experience working with influencers, and vice versa. If you didn’t live-tweet your event, did it really happen? Not in the minds of most of your followers!

5. Expert Photographers Know How to Put Subjects at Ease

Ever tried to photograph a shy person attending your event? We’re betting it didn’t go well. Many people feel uncomfortable in front of the camera, and it takes a skilled photographer to bring them out of their shells. When you pay for professional event photography, you can be sure you’ll get great snaps of all the people attending. Most photographers will give you a great mix of candid shots and posed photographs, with subjects looking natural and at ease. Don’t risk trying to take pictures yourself. There’s a good chance you’ll make guests feel uncomfortable and end up with substandard pictures — not cool.

Should You Invest in Professional Event Photography?

No matter how big or small your budget is, investing in professional event photography is an absolute must. Amateur snaps will make your company look cheap, won’t showcase your event well, and could decrease attendance at future events. Professional photography, on the other hand, will strengthen your brand image, generate tons of hype online, and ensure that your future events are a massive success. Ready to arrange photography for your next event? Contact us for a quote today.
PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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Industry Tips & Tricks

7 Tips for Hiring a Video Production Company

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« Previous Next »
About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

Video Production for Business: What You Should Know

July 27, 2021
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July 14, 2021
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July 1, 2021
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June 23, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy