Get Your Toronto Startup off the Ground with Video Marketing

Have a clear plan

Preparation is one of the most important factors of video marketing. You can’t just turn a camera on and expect to churn out great content. You’ll need to make sure your videos have a clear stance and purpose. Be sure that you’ve done the proper amount of planning before hitting that ‘record’ button. Here are a few things to consider when planning your video:

• What message do I want my video to convey?
• Who is my audience?
• What types of emotions do I want to go for?
• What type of script formatting works best?
• Do I need to storyboard anything?

By asking yourself these questions you’ll save yourself a ton of stress. After all, failing to prepare is preparing to fail.

There’s nothing wrong with simplicity

Don’t think you need to reinvent the wheel, here. There’s nothing wrong with simple video marketing! After all, there’s a massive audience out there for Let’s Plays, videos where audiences watch people play video games. These videos bring in massive amounts of money, so there’s no reason your videos can’t do the same. So many companies tend to conflate technologically rich videos with interesting content. Your focus should be on creating thoughtful, engaging content, not tech. Even if your video is just you talking into the camera, make sure your content comes first. The content is the mechanism to make your brand shine, after all.

Practice makes perfect

If preparation suggests success, practice will almost guarantee it! If you’re the presenter, you’ll likely feel nervous about appearing on camera. Not to worry, this is normal. You can put yourself at ease by making are you’ve gone over the details beforehand. When it comes down to it, practice is an investment in yourself. By taking the time to make sure you’re adequately prepared, you’re doing your future self a service. Plus, your hard work and dedication will undoubtedly come out in the final product.

Use video marketing to give updates

As a startup, we understand that you’re likely not a big contender in your industry. At least not yet. Use video marketing to provide customers with updates about your brand and product. Especially if you’re crowdsourcing, providing updates can keep your customers interested and engaged. These videos don’t have to be lengthy. In fact, we suggest you make your videos as short as possible. And be sure to post frequently. Studies suggest that the more brands post, the more likely they are to get a return engagement.

Take advantage of live video

Since it was introduced a few years ago, Facebook Live has taken the social media world by storm. There’s no reason you shouldn’t be using it. Not only are these live videos archived (i.e., you’ll have more content on your page), but you can interact directly with your audience. Facebook Live allows users to react in real-time like they would on a post. As you’re talking and answering questions, you’ll see thumbs up and hearts fly by. We suggest posting ahead of time and asking questions. Then, once it’s time to go live, you’ll pretty much have your work cut out for you. All you have to do is be warm, friendly, and knowledgeable. Don’t think of Facebook Live as a chore, think of it as an opportunity. Now, you’re bringing the content directly to your consumers!

Tell your story: get personal

Since the audience can see you, you’ll be able to emote far more than you would with words. Audiences want to connect with you, so give them the opportunity. Put a video up on your homepage telling customers who you are and what your mission is. In essence, this serves a similar purpose to a mission statement, but in a more modern way. Your introductory video should tell audiences about a few key things:

• Who your brand is
• Why you’re the right choice for your audience
• What market need you fill
• What you have to offer

Also, it may be uncomfortable, but be sure to look into the camera. If you’ve spent any time at all doing public speaking, you know that eye contact is a great tool for connecting. If you need help with holding eye contact, have a visual marker of sorts near the camera so you know where to focus. Eye contact is a simple tactic that can make a huge difference. Remember, you’re using video marketing to connect with your consumers. Don’t be afraid to let them in and get personal. These are just a few ways that video marketing can benefit your startup. If you’re in the greater Toronto area, get in touch for a free quote and let us help elevate your brand!