Video can help explain information that employees need to see or hear: a welcome from a team leader, a demonstration of a process or an update about a company change. Use it alongside written information and a way for employees to ask questions.
Corporate videos can serve internal or external audiences. For internal communication, decide who needs the information, what they should understand and where the video will be available.
Internal corporate videos may cover onboarding, training or company updates. They are not always released to the public, so plan access and approvals around the information they contain.
Ask employees and managers which explanations they repeat and where written instructions are difficult to follow. Use those questions to choose a useful subject for a video, rather than assuming everyone wants more content.
Choose a format for the job. A screen recording, a filmed demonstration and an interview serve different purposes. Plan corporate videos around the information your workplace needs to communicate.
A Warm Welcome to New Team Members
When new team members join, a welcome video can introduce the people and organization they will be working with. Decide what every new hire needs to know and what belongs in a separate role-specific conversation.
Treat the video as one part of the orientation plan. Give new hires the names of people who can answer questions, links to written resources and a chance to talk with their manager.
You do not need to personalize the whole video for each hire. Keep a shared introduction, then let the manager add the details for that employee’s role. When choosing a production team, explain how the welcome video will be used.
Talk about the company’s history, work and values using approved facts and examples. Keep information that changes often, such as individual contact details, in an accompanying resource that is easy to update.
Show the video during orientation or send a link before the employee’s first day when appropriate. Check that the new hire can access it, understands where to get help and has the captions or language version they need.
Setting up New Employees for Success
For training, choose a process that benefits from being demonstrated. Have the person responsible for that process review the script and confirm what the learner needs to practise afterward.
The time needed for training depends on the job, hazards and required instruction. A filmed explanation can be replayed, but the training plan still needs room for questions, practice and any assessment the task requires.
Have a qualified health-and-safety lead approve safety-training content for the workplace and jurisdiction. Ontario’s worker-awareness guidance distinguishes basic awareness from other, more detailed training requirements. Do not assume that watching a video satisfies all of them.
Break a training series into clearly labelled subjects so employees can find the relevant demonstration. Keep the current written procedure available alongside it, and decide how the organization will check understanding and record any required training.
Review training videos when equipment, procedures or applicable requirements change. Confirm the requirements for the workplace’s jurisdiction with its health-and-safety lead. Give someone responsibility for keeping the videos current and retiring outdated versions.
Share Company Updates with Employees
Existing employees also need clear updates about the company. A video can give leaders and project teams a way to explain a change in their own words and show the work behind it.
Choose information employees can use: what changed, why it changed and what happens next. If an update affects a particular team, make clear which parts apply to them.
Avoid assuming that a communication problem is a lack of enthusiasm. Ask employees what information they are missing and whether the existing channels give them a chance to respond.
A company update might explain a completed project, introduce a colleague or show progress on a shared goal. Give the people involved enough context to understand the news.
You might have a new client, a completed deal or a change in sales to discuss. Share only approved information, and check what can be named in an internal video.
Recognize the people who contributed where it is appropriate and approved. Use specific work and decisions, rather than assuming a general success message will make every employee feel appreciated.
Give employees a way to ask questions or respond to the update.
Choose a publishing rhythm the team can maintain and that gives employees useful information. Check feedback before commissioning more videos; a regular release does not, by itself, solve morale or workload problems.
Promoting the Company Brand Through Corporate Videos
A brand video for employees should explain how the company wants to present itself in everyday work. Connect the message to the conversations and decisions people handle.
Show the approved language, tone and visual material that employees need. Explain where they can find current templates or guidelines when they are preparing customer-facing work.
Use examples relevant to the roles watching the video, and have the brand owner check the details before filming.
A new product, service or change in customer needs may call for an update to the way the company describes its work. Explain what has changed and what should stay consistent.
Make the updated guidance available to existing employees as well as new hires. If different teams need different details, plan versions or supporting notes instead of packing every instruction into one video.
Employees who speak with customers by phone, email, social media or face-to-face need clear guidance on the language they should use. Include a contact for questions about unusual situations.
When a logo, tagline or other brand element changes, update the relevant video and written resources together. Mark or remove outdated versions so employees can find the current guidance.
Plan the Video and Its Ongoing Use
Choose one internal communication need to address first. Write down the audience, the information they need, the delivery channel and the person who will approve the content.
For corporate videos, agree on access, captions, language versions and supporting resources before production. Name an owner who will review the video when its information changes.
Viva Media produces corporate video content. Bring your communication brief and any existing scripts or procedures so we can discuss the filming and editing work required.
Discuss the production services your project needs, including creative development, scriptwriting, filming, lighting, audio recording and editing. Confirm the agreed scope; your organization’s subject specialists should approve policy, safety and training information.
