In this digital age, corporate video is one of the most important tools in a business's kit.It's a no-brainer your company might have overlooked: audiovisual media gets noticed. We're here to help you capitalize on this simple but beautiful fact.We love a challenge, don't you? Good.Because your customer's attention span is shorter than Dory's, according to a recent Microsoft study as reported in Time Health.Yes, my friend, it's true: your customers have an attention span "shorter than a goldfish." Eight seconds: that's all you get to hit them hard, grab them, and hold on.Doesn't that get your juices running? It should. It means you don't need to reproduce War and Peace.Use your corporate video to give your customers what they crave: juicy bits of information that pack a punch.Get savvy about the brand-building potential of corporate video with these fun facts.

We've compiled the most important things to address with your corporate video. Here goes:

Attention, Attention

OK, so eight seconds, that's it--less work for you. And less work still, 'cause the guys at Harvard are getting this down to a science.

Here's what to do with those eight seconds, based on this recent video by Harvard Business Review, "Why Some Ads Go Viral and Others Don't."

In the video is an interview with Harvard School of Business Professor, Thales Teixeira.

Prof. Teixeira uses infrared eye-tracking technology to track consumers' responses to ads.

What Teixeira found was that, while the most effective ads used to employ narrative, now people tune those out or skip them altogether.

They don't want to engage in a complex story. Nowadays, it's got to get em right away.

The most effective ads are corporate videos or commercials that deliver their punchlines within the first 5 seconds.

Next step: once they're hooked, consumers respond most when they're made to feel something.

Joy in particular. Not warm fuzzies, necessarily.

Ads that induce joy through humor quickly, then move on to something else quickly, and bring humor back at the end: they're the ones that go viral.

What's more, ads that get the most shares surprise the viewer without shocking them.

Teixeira gives the example of how computer-generated babies doing stunts on skates will get shared. It surprises viewers without shocking them.

At the same time, an ad with corporate nudity, for instance, is shocking. It will make an impact on the individual, but it won't get shared.

Teixeira goes on to analyze what induces the consumer to share and, eventually, take the ad to viral status: its social capital.

People share based on how they feel the ads reflect on them in the eyes of their peers.

They will repost ads they believe make them appear smarter, funnier, cooler, tougher, or insightful.

So these are some of the heights you need to hit with your corporate video.

Use Only High-Quality Content in Your Corporate Video

Visual stimulation is so compelling to people because of their anatomy and physiology.

According to medical science, 70% of sensory perception involves vision, and 50% of cognitive function is visual.

That's why corporate video grabs your customer's attention, so you need to make sure your video has high-quality content.

It has to appeal to your customer for either informational or entertainment value. Here's how:

In his 2012 article, "The New Science of Viral Ads," Prof. Teixeira gives us more insight on ways to leverage attention based on his research.

Again, through infrared eye-tracking technology, Teixeira tracked the eye movements of his test subjects.

By analyzing their facial expressions, he determined what they were feeling when their eyes were focused on a particular image.

The results:

Overly-branded products turn people off.

Consumers' eyes focus elsewhere when companies brandish their logos at the center of the screen or in oversized print.

Consumers also get distracted or even frustrated when companies leave their logos and other brand images on the screen for too long.

The way to go is to weave the brand images in and out of the message, a technique Teixeira calls "brand pulsing."

The potential payoff of brand pulsing in your corporate video is huge. Teixeira reports that brand pulsing can increase viewers' attention by 20%.

That's a lot of impacts.

The example Teixeira uses to illustrate effective brand pulsing is available on youtube. It's the Coca-Cola ad called "Happiness Factory."

The ad shows a sci-fi/fantasy short of what happens inside a Coke machine when someone buys one (for a US quarter, no less--or more).

Teixeira states that if you remove the brand and the ad remains intriguing, as in the case of "Happiness Factory," the ad promises to be effective.

The best thing you can do with your corporate video: is designed it with the needs of your customer in mind at all times.

So when you look for a team to produce your corporate video, you need a professional firm that excels in all areas of cinematography.

Going with the best and brightest in the business saves you time and money. You get an impactful product that works overtime to get you results.

We're a Toronto-based production firm. We're Viva Media Inc, and we're all about doing your corporate video upright.

Talk about going viral: as of right now, we're raking in 2,985,742 social media views, 264 completed projects, and 107 happy customers.

We will exceed your expectations and deliver you a consumer-focused product that hits all the heights.

If you're ready to get started, hit us up.

But, hey--if you're still in the info-gathering phase, no prob. We've still got your back.

Check out our website for all the free resources you could want to help solidify and communicate your corporate video vision:

We've got the blogs that give you the best info on topics like "5 Ways You Can Use Video to Grow Your Business in 2022."

Also, take a look at "Hire Professionals for your Toronto Video Production."

We want to hear from you. What are your greatest corporate video concerns? Your wildest corporate video visions?

Where do you want to take your company that you may or may not have realized corporate video would carry you to?

Don't hesitate to leave a comment, please! Thanks so much--Viva Media.