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7 Ways to Leverage Snapchat in Video Content Marketing

  • MatthewWatts
  • October 4, 2017
  • 1968 Comments
7 Ways to Leverage Snapchat in Video Content Marketing

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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7 Ways to Leverage Snapchat in Video Content Marketing

If you haven’t started thinking of ways to leverage Snapchat in video content marketing for your company, you’re already behind.

Viewers view billions (yes, billions) of videos on Snapchat per day, and research shows that the app has more active daily users than Twitter. If you’re trying to reach a millennial audience, Snapchat becomes even more important — it’s the app with the sixth-highest concentration of millennials.

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
snapchat for brands

Young people are living their lives on Snapchat. But if you’re not familiar with the app, it’s hard to figure out how you can use this app to your advantage in a marketing strategy.

Want to learn more? Read on for 7 ways to leverage Snapchat in video content marketing.

5 Benefits of Promotional Videos for Your Company
There is no sincerer love than the love of food.

1. Go Live

“Going live” on Snapchat isn’t quite the same as on Facebook and Instagram. With the latter two social media platforms, it’s a literal live stream that viewers choose to tune into. On Snapchat, on the other hand, you can give your audience a live look at what’s happening at your business — without requiring them to tune in at a certain time. For young viewers with unlimited distractions, this is key. Use the story feature on the app to create a ‘story’ of whatever you want — an event, a day in the life of an employee, a product launch — and it will stay up for 24 hours. This is longer than a traditional Snap, which disappears after a set number of seconds or after the user taps to dismiss it. However, the ‘disappearing content’ adds a level of urgency to view your content, which means people are more likely to check in frequently.

2. Give Exclusive Content

The urgency of disappearing content also works in your favor when it comes to using your video content marketing strategy to run promotions. Several businesses have taken advantage of this Snapchat feature to run exclusive promotions just for their Snapchat followers. Since your content can only be viewed by your “friends” who add you, announcing your promotion on a platform like Twitter can also get you more followers who flock to your Snapchat to see what they’re missing. Of course, if you run this promotion through your Snap story, it will only be up for 24 hours. Part of why engagement levels on Snapchat are so high is because of this urgency — users have to stay active or risk missing out. A limited-time promotion will drive people to your page.

3. Go Behind the Scenes

People love when they feel like they can get a peek behind the curtain. Research has also shown that younger demographics want their engagements to feel more meaningful and authentic. Snapchat blends those two observations together. It tends to feel more authentic than platforms like Instagram, for example, and it’s an easy way to take followers behind the scenes. What does an employee happy hour look like at your company? How do you prepare for a big event? Give followers a glimpse through short Snapchat videos. Behind-the-scenes opportunities are almost always interesting to consumers.

4. Get Creative With Your Filters

One of Snapchat’s more famous features is its filters. Most popular are its geographic filters that only appear when a user is in a specific location (a college campus, for example) and face filters that allow users to face swap with friends or give themselves a flower crown. Snapchat also offers businesses the opportunity to create and use their own filters, which is a great way to use the app to make sure you stand out to your audience. For smaller businesses, the best option might be to design a geographic filter or geofilter. You pay based on the area you want the geofilter to cover and how long you want it to stay up. Encourage followers to use the filter and use it yourself when you take a video or photo.

5. Design Video Lenses

Larger corporations can afford to create a lens that appears for Snapchat users regardless of the specific location. Recently, HBO did this well with a Game of Thrones video lens. Users could create and upload videos of themselves as a White Walker from the show — they had fun doing it and promoted the TV show at the same time. Similar campaigns, like one run by Kraft, have been viewed more than twenty-eight million times. Snapchat has also been playing with augmented reality lately, even releasing a new feature that allows users to watch their “Bitmoji,” a cartoon version of themselves, act out things like playing the guitar or doing yoga seemingly right in their homes. (Think Pok? mon Go.) Creating a video filter shows that you understand the app and gives your followers an easy way to interact with you. This leads us to…

6. Engage With Followers

Aside from the above ways to engage your followers with your content — behind-the-scenes looks, and exclusive promotions — you can also engage with them directly. It’s hard to tell immediately what people think about your content on Snapchat. It will tell you with a simple tap how many times your content was viewed, but opinion is harder to guess. There’s an easy way to get around this. Users can comment on a Snap story by swiping up on the video or photo to open a private chat with the original poster. You can use this as a comment section of sorts to gauge how people are feeling. In your Snapchat story, you can ask viewers to comment on what they’d like to see next or add questions to an ongoing interview. They’ll feel involved and you’ve added easy engagement to your video content marketing.

7. Partner With a Social Media Influencer

Finally, take the last step of meeting your audience where they are by partnering with a social media influencer. Influencers who already have millions of followers will often do Snapchat “takeovers” of a brand’s account and encourage their audience to follow them for a day. Chances are your audience is already watching every move of a young person on Snapchat — so find which one draws the most eyes and work with them to promote your business.

Want to Get More Out of Your Video Content Marketing?

Viva Media will work with you to redefine the way your business engages with customers online. Our marketing team is filled with experts who have worked with large brands and are ready to help you achieve results. Get a free quote, and let us help you use video to take your brand to the next level.
PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

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July 27, 2021
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July 1, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy