5 Ways YOU Can Use Video to Grow Your Business in 2022

3. Harness the Power of Social Media

In these Internet-centered days having a solid social media presence for your business is crucial. Regardless of whether you are just branching into social media for your company, or if you have been using it for years, videos are the way to draw the attention you need to grow. Potential and existing customers will enjoy watching your interesting or funny videos and may share them with their friends, so consider creating new shareable content.  

4. Increase Your E-Mail Campaign Response

Email marketing has come a long way in the last decade and videos are the newest way to draw attention. Good viral videos will help to increase awareness of your business while boosting your conversions rate and CTR. In fact, Business Insider found that video advertisements received three times more clicks than other formats. Creating videos that quickly condense your company’s message into a shareable, mobile friendly, and intriguing animation will ensure that you are getting the most out of your email marketing campaign.  

5. Offer an Updated Twist on Training Videos

Videos have long been used to train new employees but they are usually long and dull, offering the viewers nothing intriguing. Animated videos have changed all that. In general, most people will only retain ten percent of what they hear but around fifty percent of what they see. That number goes up when you create catchy and engaging content. Animated videos can now be used to explain new guidelines and processes in a format that your employees will understand and actively be interested in. Any subject that needs to be taught company-wide, such as new sales strategies or more engaging ways to land a sale, can be encapsulated in an interesting package for your team.  

These five strategies are just the tip of the iceberg when it comes to taking your marketing strategy viral. Give them a try!