Video Production Education
Online Video Guide: How to Do SEO for Videos
Video marketing is becoming an undeniably important part of a well-rounded marketing plan.
5 Ways YOU Can Use Video to Grow Your Business in 2022
In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.
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by how our eyes and brains work to process information. What you see and what you’re
experiencing as you read these words is quite different.
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ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.
Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.
You need to take your video through the following stages:
- Pre-production
- Production
- Post-production
While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.
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One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage
The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.
Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.
During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.
Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.
Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.
Use external microphones to capture voices more easily.
The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.
Post-Production
Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.
If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.
You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.
You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.
Adding music can add more depth and interest to the video, which can make people want to watch it and share it.
If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.
After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.
Herman Miller
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
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Creating engaging and solid video content has become more important as more people turn to mobile connections. Print ads have traditionally been used to help in every step of a sales strategy but videos has been changing the market. More businesses are using videos to reach out to their customers and employees in intriguing new ways. If you want to know how to harness the power of video content, take a look at our five ways to use video that will help you to grow and support your business.
1. Offer Information About Your Business Quickly
A well-constructed animated video will quickly tell potential customers about what your company does, offers, and stands for. It provides easy to understand information in a format that viewers will enjoy and absorb more easily. Catchy slogans and entertaining graphics will draw the viewer’s eyes and encourage them to use your company in the future. If created correctly, a video can generate public interest and trust in your business while helping you to build your branding. Additionally, humorous or intriguing videos have a tendency to be shared on social media which will help your company to become more visible while increasing sales.3. Harness the Power of Social Media
In these Internet-centered days having a solid social media presence for your business is crucial. Regardless of whether you are just branching into social media for your company, or if you have been using it for years, videos are the way to draw the attention you need to grow. Potential and existing customers will enjoy watching your interesting or funny videos and may share them with their friends, so consider creating new shareable content.4. Increase Your E-Mail Campaign Response
Email marketing has come a long way in the last decade and videos are the newest way to draw attention. Good viral videos will help to increase awareness of your business while boosting your conversions rate and CTR. In fact, Business Insider found that video advertisements received three times more clicks than other formats. Creating videos that quickly condense your company’s message into a shareable, mobile friendly, and intriguing animation will ensure that you are getting the most out of your email marketing campaign.5. Offer an Updated Twist on Training Videos
Videos have long been used to train new employees but they are usually long and dull, offering the viewers nothing intriguing. Animated videos have changed all that. In general, most people will only retain ten percent of what they hear but around fifty percent of what they see. That number goes up when you create catchy and engaging content. Animated videos can now be used to explain new guidelines and processes in a format that your employees will understand and actively be interested in. Any subject that needs to be taught company-wide, such as new sales strategies or more engaging ways to land a sale, can be encapsulated in an interesting package for your team.These five strategies are just the tip of the iceberg when it comes to taking your marketing strategy viral. Give them a try!
Matthew Watts
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
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Video Production Education
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Video marketing is becoming an undeniably important part of a well-rounded marketing plan.
Video Production Education
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The video editing industry is incredibly competitive. It’s a job market with few
Industry Tips & Tricks
Is Your Marketing Ineffective? 8 Reasons to Implement Video Marketing
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Let’s Socialize
Newsletter
Subscribe to our newsletter and stay updated to our offers and deals!
We are committed to protecting your privacy
Popular Post
Online Video Guide: How to Do SEO for Videos
July 20, 2022
What Does a Digital Video Editor Do?
July 18, 2022
7 Youtube SEO Tips to Transform Your Digital Presence
July 12, 2022
