A corporate video project needs named owners for the message, factual checks, feedback, final approval and publishing. Those responsibilities can sit with a small team or several departments. Agree on them before production begins rather than assuming a job title settles every decision.
Use this guide to build the responsibility section of your brief. It does not prescribe staffing levels, agency retainers or turnaround promises. The people involved and the approval sequence should reflect the actual project.
Name the commissioning owner
Choose a person who can explain why the video is needed, who will use it and which decisions are still open. They should keep the approved brief accessible and coordinate changes with the producer and any agency partner.
For agency-led work, record who owns the creative direction, who speaks for the end client and who can approve changes to the production scope. Avoid asking the production team to reconcile conflicting instructions from several organisations without that route being agreed.
Map the decisions, then assign the people
Fill in an actual name and contact route for each row. A person may own more than one responsibility, but a shared department label can leave a decision waiting for everyone.
| Responsibility | What the owner must resolve |
|---|---|
| Brief and scope | Audience, purpose, deliverables, budget authority and proposed changes. |
| Factual accuracy | Product statements, figures, names, quotations and the evidence behind them. |
| Participants and locations | Availability, permissions, access and practical preparations. |
| Feedback coordination | Review invitations, consolidated notes and conflicting requests. |
| Final approval | Approval of an identified version with unresolved items explicitly addressed. |
| Publishing | Upload, destination, caption and playback checks for each approved file. |
| Maintenance | Who receives corrections and checks whether published material is still current. |
Agree what each review stage covers
At the brief stage, resolve purpose and scope. At the script or interview-plan stage, check the intended message and factual references. At the first cut, assess the story and selected material. At finishing and export, check the details and delivery versions.
Confirm what will be temporary in each review. Placeholder graphics or an unfinished mix should be identified so reviewers know which decisions are being requested. Schedule required subject, brand and other reviewers early enough to contribute at the right stage.
Use the corporate production guide for the full sequence. The editing scope guide helps clarify the material and review requirements when the project centres on existing footage.
Keep feedback and scope decisions connected
Ask reviewers to give timecoded notes against the brief, then send one consolidated response. The coordination owner should resolve contradictions or take them to the final approver. Keep decisions with the version they refer to.
A request for a different audience, another interview or new delivery versions may change the work. Record it and ask the producer to assess the impact before treating it as an ordinary correction. Confirm any revised schedule, cost or deliverable list in the agreed project records.
Assign the work after file delivery
Name who receives the final files and who publishes each version. Check that the people responsible have the approved exports, captions and instructions for their destinations. After upload, inspect the actual playback and the next action a viewer is expected to take.
Choose who will gather feedback or reporting against the brief. For a defined measurement plan, use the metrics worksheet. Keep a route for reporting outdated information after launch rather than relying on the original project team to notice every later change.
Viva Media's corporate production service starts with the message, people and approvals. Bring your responsibility map when you talk with a producer.
The original CMS record did not identify an individual author. This substantive revision was prepared and checked by Viva Media with AI assistance. No individual authorship or personal review is asserted.
