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10 Benefits Of Corporate Video Production
In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
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V
ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.
Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.
You need to take your video through the following stages:
- Pre-production
- Production
- Post-production
While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.
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One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage
The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.
Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.
During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.
Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.
Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.
Use external microphones to capture voices more easily.
The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.
Post-Production
Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.
If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.
You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.
You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.
Adding music can add more depth and interest to the video, which can make people want to watch it and share it.
If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.
After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.
Herman Miller
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
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Corporate video production is a smart way to grow your business. Think about it… you’ve undoubtedly watched a video to gain information about a product you were interested in. The fact is, four times as many consumers prefer to watch a video about a product versus read about it. Are you giving them what they want?
You don’t want to miss out on potential clients because your competitors are making their brand more memorable for clients. If you’re still unconvinced that corporate video production is the key to jump-starting your marketing, you’ll be convinced by the end of this article. Let’s talk about ten amazing (and very convincing) benefits of corporate video production — and what each benefit means for your business.
The 10 Benefits of Corporate Video Production
These points will highlight why corporate video production is an ultimate marketing tool… and tell you what it can mean for your company.1. It Gets More Traffic
Believe it or not, videos account for two-thirds of all internet traffic. What does that mean for your business? It means if you aren’t using corporate video production, you are losing out on A TON of potential client traffic. Read the stat like this: if you have a video on your website, it means you are 75% more likely to get traffic. More traffic means more sales. That’s worth the investment.2. It Will Get Shared More
You can say sayonara to getting shares if you aren’t including images with your online content. A video is 7x more likely to get shared than a link on Facebook. Think about your favorite commercial and why you made your friends watch it. People want to share a message that invoked an emotional response in them, in hopes it will inspire others too. What does this mean for a company? It boils down to getting their brand name out there. It’s a lot more likely to happen when there’s a video.3. It Gets Better SEO Rankings
Utilizing corporate video production means you show up in search engines more than companies who don’t. Google is the go-to hub for online research. When they introduced “Universal Search” back in 2007, it meant videos started to rank in search results. People no longer had to dig to find a video pertaining to their request. Make sure your customers are able to find you — and get ahead of your competitors — by having a video on your site.4. It Creates More Brand Awareness
Everyone can attest to this statement’s truth — videos can create strong emotional response and feeling. Whether it’s happiness, laughter, shock, or something else, videos have an ability unlike any other to create an emotional response. Engage your target client by invoking powerful emotions with corporate video production. Your message will have a longer lasting, stronger impression than if you just let them read words. And making a strong memorable impression is vital to brand awareness.5. It Converts “Maybes” into “Yes” Clients
The objective of any marketing is to convert clients. Video does this… powerfully. In fact, according to a case study, if you have a video on your landing page you’re 80% more likely to convert traffic to clients. Eighty. Percent. The simple strategy of having a video produced for your company and putting it on your site’s landing page can almost double your client conversion rate. The message is clear — let corporate video production win clients for you.6. It Has Great Return on Investment
Certain things are worth spending your company’s valuable budget on. Corporate video production is one of them. Asking how much video production costs is irrelevant if you don’t consider what it will get you in return. Video delivers on your investment. The majority of businesses will tell you that corporate video production has a great return on ROI… Besides, so many businesses wouldn’t be hopping on the bandwagon if it wasn’t generating revenue.7. It Caters to the Mobile World
The number of videos being watched on mobile devices continues to rise each year. A few years ago, it had an annual increase of 400%! As more and more people carry a smartphone in their pocket, this means more videos regularly being watched. Make sure your company has one for them feast their eyes on.8. It Explains Things Better
Having a corporate video production is a great way to explain your company’s objective to your clients. You can think of several times you’ve watched a video to understand more about a product you were interested in. Almost everyone can! 98% of people asked admitted to having watched an explainer video. The platform of video allows for a clear and concise message to be sent through engaging images, sounds, and words. It’s basically a marketing triple threat.9. It Gives an Opportunity for Strong Call to Action
The powerful emotion and clear message that a video sends can increase the chances of your reader following through on a call to action. The call to action is buying your product! You are more likely to inspire your readers and generate leads with corporate video production than with less motivational marketing.10. It’s Creative and Fun!
This point can’t be ignored because it’s part of what makes corporate video production so unique. There are endless possibilities when it comes to conveying your businesses brand. Is your company trendy? Funny? Sustainable? Sending a message targeted specifically to your premium potential client has never been easier than it is with corporate video production.Get Producing
Now you know the amazing benefits of video production in marketing… and what it means for your business! Corporate video production can:- Get your website more traffic
- Generate social media shares
- Rank your site better in search engines
- Improve your business’ brand awareness
- Convert site visitors into clients
- Return your invested money as profits
- Keep your company current in a tech-driven world
- Explain your company’s mission better than other platforms
- Create a strong desire for call to action
- Be fun and creative
Matthew Watts
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
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