
6 Ways to Make Your Fitness Instagram Stand Out
Because there are over 180 million uses of the #fitness hashtag on Instagram,
In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.
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ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.
Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.
You need to take your video through the following stages:
While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.
One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage
The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.
Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.
During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.
Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.
Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.
Use external microphones to capture voices more easily.
The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.
Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.
If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.
You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.
You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.
Adding music can add more depth and interest to the video, which can make people want to watch it and share it.
If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.
After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
Because there are over 180 million uses of the #fitness hashtag on Instagram,
We live in an age where digital media is everywhere. We are a
Did you know that the number of people who watch online videos has
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Did you know that 60% of people prefer online video platforms to traditional television viewing? This is evident in the fact that YouTube has over 1.9 billion active monthly users.
The trickiness of YouTube videos though is how to ensure that your memorable video lands in front of a certain amount of eyes. So, how do you get more YouTube views?
The key is to talk about driving engagements and thereby increasing your views. Keep reading to find out how.
Let’s have a quick look at the important need-to-know characteristics of YouTube, and how it differs from other ‘social media’ platforms.
YouTube itself is basically a massive search engine, much like Google, that only produces results in video format. Really, anything you type into a search engine can be typed into YouTube.
People or brands will create a profile for themselves, and post videos under different categories for their subscribers. Ultimately, the goal would be to increase the number of subscribers that your YouTube channel has, in order to maximize the number of views you get.
Video marketing is on the rise, and you’re going to want to be part of the movement.
There are a number of great tactics that you can use in order to get more YouTube views. Some of these need to be implemented before you even create your video though, so be sure to have your plan in place before you get started.
This tip is for content marketing as a whole but is really important for your YouTube content too.
The thing is, you’ll have a good idea of who your ideal target audience is, and you should use this information to niche down your content and really target these people with videos that are useful and relevant to them.
Also, this helps YouTube in suggesting your video at the end of other videos, particularly those that are in a similar niche. Thus, helping you get more views.
Similar to the process you’d use for your SEO efforts, keywords need to form part of the foundation for your YouTube content.
It’s about being in the know when it comes to what people are searching for. For example, if your content centers around products that help in decluttering your home, your video might be better centered around, ‘Tips and tricks for decluttering your home’, as opposed to saying, ‘Products you need for decluttering your home’.
Having the right keywords associated with your YouTube video will make it easier for people to find your content.
It seems like a really trivial, minor task, but custom thumbnails are one of the ways you can ensure people will click on your video.
By creating well-designed, creative thumbnails for your videos, you can allow viewers to see what your video is about, and pique their interest.
Choosing a still image from within your video isn’t going to cut it when trying to grab people’s attention. Your thumbnail should showcase what your video is about through both written and visual elements.
Once you’ve got a few videos under your belt, it’s imperative that you use the playlist feature that YouTube has.
Why?
Well, imagine they’ve landed on your channel and watched a video, with the playlist feature, your video will automatically suggest follow up videos hosted in that particular playlist. This means that you may be able to convert a ‘one video viewer’ to someone who may stick around longer on your playlist.
Use the playlist feature to group together videos that cover similar topics, this creates convenience for your audience.
Simply posting your video on YouTube and hoping people find it is not enough. One simple way to increase the number of YouTube views you get is to make sure that people can find your video in other places.
You can use your website as one way to ‘deliver’ your content to people in a different place. You could write a blog post that covers a similar topic and embed the video in the blog post itself.
In the same way, you can share the YouTube link on your other platforms like LinkedIn and Facebook.
Remember, when people watch the embedded link on other platforms, it forms part of your number of views list, so even if they don’t navigate to YouTube itself, it still increases your views.
You know when you’ve watched a video on YouTube right to the end, sometimes small boxes will appear with suggested videos to watch afterward.
These are called ‘Endscreens’. You can program these to show up towards the end of the video, and convert a one-time viewer to someone who navigates to more of your videos.
Cards, on the other hand, can be placed anywhere within your video. For example, if you’re talking about a topic that has a similar blog on your website, you can create a ‘slide-in’ that links to this blog post on your website.
In turn, this blog post could have a video embedded that points the viewer to another section of your YouTube channel. It’s like one big happy circle of continuous viewing.
One of the fundamentals to get more YouTube views is understanding your audience. We cannot stress enough how important this is for engagement.
If you’re simply posting content for the sake of posting, you won’t achieve anything. Base your video content plan on the persona of your ideal target audience, and you’re already halfway to getting more YouTube views.
Try to be objective with the content you create, and steer clear of videos that center around, me, me, and me. Make your videos with your audience in mind, this is a clear path to success.
Want to make videos that stand out? Then you have to read this.
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
Because there are over 180 million uses of the #fitness hashtag on Instagram,
We live in an age where digital media is everywhere. We are a
Did you know that the number of people who watch online videos has
Subscribe to our newsletter and stay updated to our offers and deals!
We are committed to protecting your privacy
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