
6 Ways to Make Your Fitness Instagram Stand Out
Because there are over 180 million uses of the #fitness hashtag on Instagram,
In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.
V
ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.
Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.
You need to take your video through the following stages:
While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.
One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage
The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.
Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.
During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.
Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.
Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.
Use external microphones to capture voices more easily.
The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.
Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.
If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.
You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.
You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.
Adding music can add more depth and interest to the video, which can make people want to watch it and share it.
If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.
After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
Because there are over 180 million uses of the #fitness hashtag on Instagram,
We live in an age where digital media is everywhere. We are a
Did you know that the number of people who watch online videos has
Subscribe to our newsletter and stay updated to our offers and deals!
We are committed to protecting your privacy
Did you know that it’s expected that videos will make up 82% of all traffic online by 2022? Take advantage of this popular trend now and focus on making good video content for your non-profit or charity.
Keep reading if you want to learn the best way to make videos for causes you care about.
Having an eye for visuals and knowing how to write a good script can be very helpful when you’re trying to make videos. However, it’s important to know that the true secret to making good videos comes down to planning.
When you take time to think about messaging and ways to reach your audience, making effective fundraising videos is simple. If you’re ready to make some great fundraising videos, make sure you follow these tips.
The best video editor and director won’t be able to produce good content if it doesn’t have a solid message. It’s important for every video you shoot to have a clear purpose. Take some time to think about your message and the impact you want to make with your content.
Do you want this video to spread awareness for your cause to get more people to donate? Are you looking for volunteers to spread the word about your current fundraising campaigns? Are you trying to get the attention of potential big donors?
Sit down and up some thought into the end results you want your content to have. Once you have a clear understanding of that making an effective video gets much simpler.
One of the biggest mistakes people make when they’re creating videos for charities and non-profits is to assume that the people viewing them already know about their cause and organization.
Remember, video content is such an effective marketing tool because it’s shareable. The people that are watching your video could be long time donors that follow your cause on social media or a completely new person that’s seeing your video because a search algorithm pushed it to the top of their newsfeed.
This is why it’s important to ensure that your video answers some important questions:
If you can ensure that your video covers all of these bases, you’re on your way to creating some truly effective content.
Despite constant studies that claim people have short attention spans, the average YouTube video has managed to get longer. Some content creators may choose to make videos longer to get more ad dollars, but you should focus on keeping your videos as short as possible.
You’re trying to give people a lot of information in your videos. Overloading them with too much over a long period of time could make them disengage from your content.
It’s also important to note that people that are unfamiliar with your cause may not be as engaged with the content. You’re going to want to grab their attention as quickly as possible so you can push them to take action.
Don’t assume that all you need to do to get people to donate to your fundraiser is to make one video. If you want to market your fundraiser effectively you should make a series of videos to help your cause.
You’re going to want to give your supporters plenty of content they can share with their friends and family. If they share the same video over and over again with others, you can expect people to tune out your message pretty fast.
Think about different interesting ways to get your message across. This can make it easy for your experiment with different trends and messaging so you can learn what really resonates with your target audience.
Don’t just assume that posting your video once on social is enough to get donations. Start thinking of different ways you can use your video content to ensure that the right people can see it.
Consider adding your videos to your email newsletters. Embed the video on pages on your website, or even consider making a special landing page campaign to push people directly to the video.
Also, don’t make sharing your video a one and done deal. Make a schedule so you can periodically share your video on different platforms to get the most views possible.
It may be possible to make videos are on your own, but that doesn’t mean that you have to do everything by yourself.
Sometimes you’re too busy with other work to devote time to planning and shooting videos. You may want your videos to have a professional look and feel to them and don’t think you’re up to the task of doing it in-house.
Bringing in a video production crew to help shoot and edit your video may be one of the best decisions you make.
If you’re having trouble coming up with a topic for your video or don’t know where to start, a professional crew can help you figure out what you need to do. They’ll also help ensure that the end results are polished and ready to be distributed anywhere you’d like.
Fundraising videos are a great way to get more donations and spread the word about your organization and cause. Following the tips in this post can help ensure you create truly effective video content.
Are you ready to filming great videos? Whether you need help cleaning up something you shot or need to make something from scratch, we’re here to help. Reach out to us today so we can start working together to create great fundraising videos.
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
Because there are over 180 million uses of the #fitness hashtag on Instagram,
We live in an age where digital media is everywhere. We are a
Did you know that the number of people who watch online videos has
Subscribe to our newsletter and stay updated to our offers and deals!
We are committed to protecting your privacy
© 2022 VIVA Media. All Rights Reserved