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Interactive Video Is Redefining Engaging Content: Here’s How to Do It

  • MatthewWatts
  • August 28, 2019
  • 7 Comments
interactive video

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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interactive video
Interactive video is popping up on every major social media and entertainment platform. Major brands and marketers are finding that a passive audience can become engaged users of carefully crafted content through this new media form.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
doodle videos
Read on to learn how interactive video can transform your content and benefit your business, agency, or startup!
Online Video Guide: How to Do SEO for Videos
There is no sincerer love than the love of food.

What is Interactive Video?

Although you’ve probably already seen or even interacted with an interactive video, the term is still fairly unfamiliar. Interactive video is a new form of media that many top brands are using in order to engage their audience and reach certain marketing goals.

While traditional video is a completely passive experience. You press play, the content starts, you watch, the content stops. An interactive video inspires engagement in viewers. Users click, drag or scroll as prompts come up on the screen asking for input. Some of these prompts include:

  • Hotspots – These are clickable buttons that can take viewers to a separate web page or reveal content directly, such as pricing.
  • 360 views – The user can drag the screen within a video frame to see all around.
  • Data inputs – Form fields where the viewer can input their comment, age, name, etc.
  • Branches – Paths a viewer can choose from to decide the next scene they view.
  • Quizzes – A combination of buttons and branching to reveal a result at the end of the video.

By incorporating any number of these elements within a video, you’re crafting a more entertaining, engaging experience for viewers. It’s a form of marketing that allows viewers to become a part of your brand story, making it a more memorable experience.

In fact, interactive video ads boosted viewing time by a whopping 47%.

Interactive Video with YouTube

YouTube is probably the most popular online platform when it comes to interactive video. It’s no wonder, since they added annotation capabilities all the way back in 2008.

Although in 2017 they removed the ability to create annotations, there are now numerous ways to add interactivity to your video on this popular platform. They include:

  • Cards – These are content blocks you can place anywhere in a video. They create a hotspot that can link to other videos, playlists, or your YouTube channel.
  • End screens – These are exactly like cards, but only occur at the very end of a video to promote further engagement.
  • Call-to-action overlays – These can only be utilized with paid video content. They are pop-ups that can link to your website, not just other places within YouTube.
  • Shopping cards – These are only allowed in paid video ads as well. They are e-commerce pop-ups that allow viewers to purchase products seen in the video.
  • Auto end screens – These end screens generate automatically, so you don’t have to create them manually each time. They’re also only allowed in paid YouTube videos.

Crafting an Interactive Video

Whether you choose to host an interactive video on YouTube, Instagram, or Facebook, there are a few principles to keep in mind no matter which platform you use.

1. Storytelling Concept

This is the most important aspect of your video. Your concept serves as the foundation of your video and the goals you want to accomplish.

Have one clear, concise marketing goal in mind as you craft your storyline. Are you looking to boost sales? Want a more robust mailing list? Your marketing goal will direct the calls to action throughout the video.

Lastly, choose a storyline that doesn’t require too much backstory in order to make sense to viewers.

2. Create the Outline

After you have the storyline decided, you need to decide how many parts you want your interactive video to be split. In the case of YouTube, instead of one video, your interactive video is a series of separate videos that are linked together through cards.

The easiest way to create your outline is to utilize a flowchart. Keep in mind the maximum length of time you want your video to play, along with your storytelling concept to keep things simple.

While you want viewers to be engaged, you don’t want them to feel confused and lost in the weeds – or at the worst, annoyed by your interactive video.

3. Hire Collaborators

At this point, it’s recommended to find professionals who can craft your video with exactly your vision in mind. They can help you hone your story and outline so that you know you have something engaging and memorable.

Depending on which platforms they’re familiar with, they can create the annotations, quizzes, data inputs, and more in places that make the most sense and draw the most engagement from viewers before they lose interest.

4. Set Deadlines

There should be clear deadlines in place for each stage of the production of your video. Everyone should know what their tasks are and the amount of time needed to complete each task. It’s your job to ensure all the professionals you’re working with are on the same page.

Engaging with Viewers

By now you probably recognize the benefits of interactive video. Through engaging, fun content, passive viewers become engaged users of your content.

Depending on your specific marketing goals, these can be more people to lead through your sales pipeline, heightening brand awareness, growing your mailing list, or people who can potentially become interested in a cause you’re trying to bring awareness to.

Ready to work with professionals who create videos that inspire and drive action? Contact Viva Media today for a custom quote on your interactive video project idea!

PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
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June 30, 2022
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June 23, 2022
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

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