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How Videos For Internal Communications Can Increase Your Employees Productivity

  • MatthewWatts
  • August 21, 2019
  • No Comments
Conceptual business illustration with the words internal communications

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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Conceptual business illustration with the words internal communications

Most of us understand how vital good communication is in the workplace. We have learned how to email with a targeted focus using professional methods.

But most of us do not realize how much videos can serve as excellent internal communication tools.

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
internal communications tool

They allow users to see facial expressions and read body language. They also allow for hearing the inflection of words and more.

There is even an extra bonus when you use video for internal communication and that is in enhances work productivity.

production
There is no sincerer love than the love of food.

What Is Internal Communication?

Internal communication is the function which allows co-workers and administration of any business to communicate with each other.

Internal communication within a company varies from business to business. Many have internal communication which is poor and inefficient.

Businesses with poor and inefficient internal communication can lose some of the following;

  1. Employees are less productive when internal communication is poor.
    • This is because teamwork doesn’t have set goals everyone agrees upon.
    • Employees do not know what to expect or how to prepare for their job duties.
    • Employees can feel left out of the office communication so they quit trying.
  2. Employees can become counterproductive and get into conflicts.
    • Counterproductive employees can happen when there is negative communication.
    • Conflict can occur when a boss or other employee barks orders or demeans another employee.
  3. Employees can suffer from low-esteem or morale.
    • There is nothing more unproductive in a work environment than an employee who feels they are not contributing.
    • In fact, there have been studies which suggest profitability due to employees not having good morale can drop 21%.
    • Employees who suffer from low self-esteem due to low morale at work do not want to come into work. They suffer through work and do not take part in an engaging or positive manner.
  4. You lose employees continual basis. You lose employees on a constant basis. This high turnover is due to poor communication.
    • When businesses don’t communicate about job expectations or provide positive reinforcement.
    • Businesses will spend more time, money, and effort or interviewing and hiring than on increasing sales or their business image.

Business Communication

What is effective business communication in today’s marketplace? One of the things which makes businesses much easier to administrate and work in today is internal communication videos.

Internal communication videos provide transformation for your business. If you think of your internal communication methods as dull and uninspiring, video is a new format which can liven up the dullest communication.

Statistics suggest one minute of video provides input and information worth over 1.8 million words.

We have helped CEO’s revamp their image and message. We do that through the presentation of videos which employees as internal communication tools.

CEO video messages build trust. Once an employee sees the face of the CEO and hears their voice they feel a part of the CEO’s team.

Leadership teams across the world are moving towards taping videos. They are using videos for their internal communication with their employees regardless of how big or small is their company.

Videos are now used more for internal communication education and training. Standardized Education and training work employee to employee at the same level.

It makes no sense for each employee to get different training and skill set learning which they cannot use with the same methods.

When you teach or provide continued education opportunities for your employees you must make sure every employee feels like they are part of the team.

They must also feel like their job skill training was the same as their co-workers or they may start to feel cheated.

We sometimes call video as internal communications an SEO hack. That’s because business videos can get to the first page of Google results much easier than a company newsletter.

Of course, you need the right video content for your internal communication need and that’s why we are one of the best in communication strategy. 

We produce nothing but the best in high-quality and value for your business’s budget.

Communication Strategies

Communication strategies for businesses regardless of their size or location must be consistent and open.

There are classes taught now on how to best use videos in your business’s internal and external communication method. 

If you are not doing it as a business you can be sure one of your business competitors are.

You should not wait to incorporate videos as one of your major internal communication tools. They help to increase your business productivity and image.

Some companies will use videos for their company announcement. This is very important when you need to control the information’s message and you do now want people to alter its core intent.

It is easy to do a video for internal communication purposes and have your employee’s process information.

It allows them to process the information in small pieces. This works better than a generic email which is misunderstood.

If you were ever a student in high school or college you may remember a teacher telling you 90% of all communication is non-verbal.

There is no communication method which provides better business development strategy.

Why Is Communication Important?

Communication for internal communication videos can be for event announcements.

The importance of video communication with this methodology is it makes every employee feel they are important.

How many times have you had written a newsletter about the past quarter or an annual report about the past year and no one reads it?

Videos solve the communication problem of not having time to read a company newsletter or annual report. 

Everyone has time to watch a video and feel the level of development and growth the company is experiencing.

How many times has your company had a professional presentation somewhere and it has not been videoed so you could use it for your company image?

Technology today allows you to have the video play within the email itself or as a link, the employees can go to at their will and discretion.

The video communication method allows businesses to;

  1. Reach out to many employees together at the same time.
    • You no longer have to meet with employees one at a time to explain a new policy or procedure. All you have to do is do a video for internal communication business needs.
    • You have given the employees a way to stay linked.
  2. If a business uses video as a communication method they can cut back on business travel.
    • You don’t have to travel to a remote location taking days of time and a lot of money on travel costs when you can send a video. 
    • Superb video production using professional commercial quality is sometimes better than being there in person where costly mistakes can happen.

Internal Communications

One of the most powerful tools you can use in business is a video for internal communication needs.

We produce videos at commercial levels in;

  • Branding
  • Explainer animations
  • Commercial Testimonials
  • Tutorials
  • Events
  • Education and product information
  • Music videos
  • Drone/Aerial videos
  • Voiceovers
  • 360 video content and more

There is no better way to connect with people. Video communication puts your company into the 21st century where the only place to go is up.

It is a powerful aid in telecommunications because of the visual display. 65% of us are visual learners.

Video internal communication assistance in increasing production cannot be overstated.

Employees when they feel in sync with each other and the company almost always have an end result of increasing productivity.

The convenience of being able to increase employee productivity with video internal communication methods is a bonus benefit. 

It provides more power than an audio call and less attention deficit than reading an email or report. 

How Can I Increase my Employee Productivity? 

We are the answer to increasing your employee productivity levels. We do this through video internal communications.

Video internal communication is cost-effective because its end result has no end date. The benefits just go on and on.

Video internal communication methodology is versatile and allows your company to tweak and modify it until you are satisfied with its message.

Video internal communication methodology have large engagement numbers which no other office communication can compare.

Traditional mediums of office communication performed a service which was needed at the time.

But businesses have come so far since that time. It is being a part of the future which allows businesses to continue to grow and develop.

One way to make sure your business does not get left behind is video. Video internal communication shows your employees and the world who you are.

It shows the world and employees your capabilities and talents in providing modern communication methods for greater results.

It doesn’t matter what your challenge is or your project needs video can be a part of the presentation and answer.

Every day your business waits to reach out to us to become a part of the 21st century may be the day you miss your golden opportunity.

Business waits for no one. We want to make sure you never have to wait for the future you can be today. Reach out to us now and we will be with you on your new path towards the future.

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Share on facebook
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
fitness instagram

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June 30, 2022
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June 23, 2022
video ideas

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July 1, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
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  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

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