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Why Professional Videos Are The Future of Marketing

  • MatthewWatts
  • February 2, 2021
  • One Comment
future of marketing

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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future of marketing

If you’ve been looking at introducing professional video to your marketing plan, you’re not alone. About 85% of businesses use video as a marketing tool, and it’s easy to see why. They’re an efficient and creative way to get information across. 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
Several reflectors on the black background in photo studio.
You’re bound to see continuous growth in the video sector as more businesses embrace this as the future of marketing. What exactly makes professional videos stand out? Well, this guide will go through everything you need to know. Let’s get started.
How to Get the Most Out of Promotional Video Production
There is no sincerer love than the love of food.

Videos Dominate the Internet

More people spend time on the internet than watching television; this means you have one of the biggest platforms to get your content across. Whenever you surf the web, you’ll notice it’s difficult not to stumble on to a video.

That’s because they are everywhere. In fact, videos are predicted to form 80% of internet traffic by 2021. That means videos aren’t only a popular option at the moment, but they’ll continue to be used for a long time. 

To captivate an audience in the modern era, you’ll be competing with other internet oddities that are sure to get their attention. Video content is crucial to ride the marketing wave and increase web traffic for your business or nonprofit.

Don’t know what type of videos to make? You have an abundance of options to choose from.

You can do Live videos, which create audience engagement in real-time; it’s also available on popular social media platforms. There are also explainer videos that explain how a particular service or product works. Additionally, you have event videos that are great to showcase a celebration party, product lunch, or any other offline event.

This is only the tip of the iceberg. You can create all types of professional video perfectly catered to your organization or business. 

Reach Diverse Audiences

With basic marketing tools, you may be reaching out to the general population. This may sound appealing, but it can actually limit audience engagement. If the person being targeted feels like they’re just another consumer, it’ll be difficult to get them on board.

That is where professional videos come in. You’re able to highlight specific products or services that will appeal to a more distinct group of customers. You’ll be able to do this with the content of the video and place it on websites where your target audience is likely to look.

It may sound like you are restricting who can see your content. Still, if your marketing plan includes tailored videos for various audience members, you’ll increase the likelihood of many different customers watching the video. 

For example, if you want to reach millennials, you know that the best place to do it is probably Instagram and keep the clip short. If you want to reach older audience members, make a video meant for Facebook and a bit on the longer side. There are options for everyone. 

Search Engines Love Video Content

In the same way that written content can rank you higher in search engines, videos will get you to google’s front page. Whenever anyone is looking for your service, product, or organization, they’ll be able to do a quick search and see your video pop up.

Remember that YouTube is the second largest search engine and 73% of adults use it. Want to take your video to the top? Here are a couple of tips:

  • Choose an engaging image for your thumbnail
  • Add a relevant keyword in your video file name
  • Add timestamps to your video description
  • Use keywords in your video title
  • Sprinkle in keywords in the video description, but be natural with it

Follow these tips and watch how quickly your views increase. 

People Make Purchases From Videos

If your goal is to drive prospects to purchase products, which is ultimately most marketers’ goal, you’ll need to influence consumers’ decisions. What better way to do that than using videos?

Not only can you demonstrate how wonderful your service or product is, but you can use videos to help answer questions or concerns someone may have. No doubt branded videos have a significant influence on purchases, so be sure to use that to your advantage.

How To Get Started

At this point, you’ve probably started googling ‘how to make professional videos,’ but wait just a moment. Your iPhone isn’t going to be good enough this time; you’ll need a company with a professional HD video camera and who knows professional video lighting.

People can tell when a video is made poorly or without thought. Instead of going the easy route, do yourself the favor of hiring a professional video company. They’ll be able to help you figure out the best content for your marketing needs and create amazing videos with ease. 

Maybe you’ve taken a few video classes in college and want to give it a go. That’s acceptable too—especially if you’re getting starting. Just be sure to have great picture quality, superb audio, and engaging content. Think about what you want your brand to be and the different audiences you want to reach.

Get ready to take your business or organization to the next level. 

Welcome to the Future of Marketing

It can be difficult to predict certain trends; who would have thought that record players would be making a comeback? Other things are easier to predict, like what people on the internet are looking for. If you want to participate in the future of marketing, professional videos are a must.

They’re the perfect way to utilize one of the best platforms around: the internet. Not only is it an effective marketing tool, but you can also get creative and enjoy the process of making them, or having them made, as well!

Not quite ready to create a professional video on your own? Then you’ll want to contact us for a free video production quote!

PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
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June 30, 2022
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June 23, 2022
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

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