VivaMedia white logo
  • Home
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
Menu
  • Home
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
  • Get A Quote
Menu
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
  • Get A Quote
GET A QUOTE

5 Ways to Make Your Corporate Videos Stand Out Above the Rest

  • MatthewWatts
  • November 16, 2020
  • 4 Comments
corporate videos

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

Related Posts

fitness instagram
Industry Tips & Tricks

6 Ways to Make Your Fitness Instagram Stand Out

Because there are over 180 million uses of the #fitness hashtag on Instagram,

video production
Industry Tips & Tricks

7 Tips for Hiring a Video Production Company

We live in an age where digital media is everywhere. We are a

video ideas
Industry Tips & Tricks

The Ultimate Guide to Video Ideas for Business Marketing

  Did you know that the number of people who watch online videos has

About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
fitness instagram

6 Ways to Make Your Fitness Instagram Stand Out

June 30, 2022
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

Video Production for Business: What You Should Know

July 27, 2021
video production mistakes

7 Video Production Mistakes and How to Avoid Them

July 14, 2021
video production companies

7 Factors to Consider When Hiring Video Production Companies

July 1, 2021
corporate videos
It’s a challenging time to be in business these days, so brands need to be judicious about advertising more than ever. Spending money on ads that nobody pays attention to is a waste of time, effort, and money.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
Benefits of Video Production Services
Creating corporate videos is a proven advertising strategy and often gives you more bang for your buck than you get from using static images. You may have heard this before, but still don’t know how to use the medium. If you aren’t sure how to make video ads that grab attention, you’re not alone. Some videos are more engaging than others, and it’s up to you to make your message stand out. Here are five attention-grabbing corporate video production strategies to try.
Find the Best Professional Video Camera for Your Next Project
There is no sincerer love than the love of food.

1. Tell Everyone Who You Are

If you’re a newer brand, it’s vital that you make a name for yourself and gain a following using ads on social media. Your ads need to draw your audience in so that they want to see more from you. One way to do this is through a brand video. You can tell the story of how your brand came to be, what your values are, and who works at your company. If viewers feel like they know you on a personal level, they’ll be more inclined to follow you and use your services. If your brand is older, it’s not too late to tell your story! A brand video from an established brand helps create a legacy. It helps cement the idea that the brand is an official and professional business.

2. Teach Your Audience to Do Something

Another trend in corporate videomaking is creating instructional videos. One way to use these videos is to structure your brand around them: For example, the brand Tasty started as a branch of BuzzFeed that made recipe videos and blogged. Now, they make cookbooks, kitchen gadgets sold at Walmart, and other products, too. Their instructional videos created demand for these products. No matter what your business is, though, you can benefit from instructional videos. Short, free lessons are a good way to engage audiences and build a following. They can also be used to answer customer questions about how to use your products or services. For example, home loan companies often offer instructional videos about how to get a mortgage and other things prospective customers wonder. You could also charge customers for your instructional videos, or make them something available to paying customers and/or website members. This way, the videos are an incentive to sign up.

3. Enable New Advertising Possibilities With Corporate Animation

Making advertisements during the COVID-19 crisis is tricky business. Even if the activity is allowed, you never know whether the disease might spread on-set. Few companies want to produce commercials with actors in masks unless they’re showing how cautious their organization is. Yet, maskless actors pose a transmission risk. A creative solution to the problem is turning to corporate animation. Voice actors can record their parts in separate rooms in order to limit the issue. Simple vector animations can look sleek and businesslike. You might consider them for a business meeting or training video where you need to present official information and business graphs. You can also use vectors and other animation strategies as outward promotional videos for your brand. Designing a cartoon mascot and other characters can help you appeal to clients and helps them remember your brand.

4. Create Videos for Company Training and Newsletters

When someone mentions corporate video production, most people think of advertising. Corporate videos are also great for internal communications and company training. If you’re in charge of planning scheduled training, try to think about it from the perspective you had when you were on the receiving end. How much attention did you pay to old training videos from the early 2000s and dry email newsletters? Many workers aren’t engaged by these kinds of messages and pay minimal attention. As a result, they may not absorb all the information you send. If you send a well-made video, they’ll be more inclined to pay close attention and your messages will be more efficient. You don’t need to create internal advertisements for the company—You have better places to spend large amounts of money. In fact, the effort put into a flashy video could backfire if employees think their bosses are mismanaging funds. That means that internal corporate videos are an opportunity to spend a little and get a lot in return. Engaged and motivated workers make for more efficient work and bigger profits, and videos help.

5. Make Your Videos Accessible With Captions

Adding captions to advertisements, training modules, and other corporate videos is more common than ever. Here are a few of the wide variety of benefits of adding captions to videos:

Don’t Turn Viewers Away With Disruptive Audio

Not everyone listens to web or mobile ads that autoplay audio. People may mute the tab or their devices when audio comes on. If you don’t have captions on your ad, it might not make sense to them at all. With captions, they have a new reason to pay attention even if they turned the audio off.

Don’t Be Defeated by Muted Devices

Sometimes, brands are defeated by muted devices even when their ads aren’t disruptive at all. People using their devices in quiet environments, while listening to music, and doing other activities that require them to turn the volume off won’t get your message if they can’t read it.

Reach Deaf and Hard of Hearing Clients

Another group of customers who won’t understand your video ads without captions is deaf and hard of hearing customers. You might not consider captions as an accessibility feature because you think of fully deaf viewers as a small part of your audience. First, this should be no excuse to exclude them from your messaging. Second, the numbers increase when you consider different levels of hearing loss. Consider that older individuals often lose their hearing. Even if they can hear your message in some way, they might not comprehend it all. Or, they may not want to put effort into listening to an ad. If you caption your messages, this audience has a way and reason to pay attention.

Produce Corporate Videos the Right Way

Now that you’re familiar with these tips on making engaging corporate videos, you’re on track to have successful marketing campaigns. A big part of ensuring success is working with the right video production company. If you’re looking for a production company in Toronto, look no further. Viva Media is here to help with projects big and small. As our client, you’ll employ a video production company that works with major brands like McCafe and P&G. Call us at 647-749-8842, or get in touch with us online today for a free video production quote.
PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

Related Posts

fitness instagram
Industry Tips & Tricks

6 Ways to Make Your Fitness Instagram Stand Out

Because there are over 180 million uses of the #fitness hashtag on Instagram,

video production
Industry Tips & Tricks

7 Tips for Hiring a Video Production Company

We live in an age where digital media is everywhere. We are a

video ideas
Industry Tips & Tricks

The Ultimate Guide to Video Ideas for Business Marketing

  Did you know that the number of people who watch online videos has

« Previous Next »
About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
fitness instagram

6 Ways to Make Your Fitness Instagram Stand Out

June 30, 2022
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

Video Production for Business: What You Should Know

July 27, 2021
video production mistakes

7 Video Production Mistakes and How to Avoid Them

July 14, 2021
video production companies

7 Factors to Consider When Hiring Video Production Companies

July 1, 2021
Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy
Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

© 2022 VIVA Media. All Rights Reserved