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The Secret to a Promo Video That Turns Viewers Into Customers

  • MatthewWatts
  • August 23, 2017
  • 1709 Comments
The Secret to a Promo Video That Converts Viewers

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
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Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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The Secret to a Promo Video That Converts Viewers

In 2019, video traffic will account for 80% of all internet traffic.

Is your business incorporating video into its marketing strategy? If not, it could be making a huge mistake.

While other marketing strategies are still important, such as email and social media, your approach should continue evolving. To keep audiences engaged, it’s important to keep up with the most current marketing trends.

If you’re ready to take a new approach to how your message reaches customers, now would be a great time to look into making a fantastic promo video. Keep reading to learn the secrets to video content conversions!

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria

Why You Should Have a Promo Video

A video can be a great way to introduce your company and its products or services to potential customers in a short amount of time.

While the initial costs can intimidate you, it’s important to know that creating one the right way from the start will lead to huge returns on investment.

Sound like something you may want to look into? We thought so!

Here are five secrets to making an exceptional promo video:

kickstarter video
There is no sincerer love than the love of food.

1. It Needs to Look High Quality

First and foremost, making an effective promo video starts with investing in high-quality production. If you want your audience to listen and respond to your message, then you need to capture its attention. No mediocre video will be as effective as one that looks flawless and of high quality.

Aside from visuals, a quality video provides exceptional sound, lighting, and framing.

For example, have you ever watched a commercial where the audio was fuzzy? You might have turned it off as a result. If you have people on camera who are speaking, there is specific audio equipment required to make it sound as realistic as possible.

Considering specific, professional equipment is necessary to produce the most high-quality video, you might need to hire a trained video production professional to help you bring your vision to life.

2. Make It Straight to the Point

No matter what platform your video lives on, there is a short timeframe of engagement that counts as a single video view. For example, a Facebook user has to watch a video for three seconds in order for it to count as a view.

While three seconds may seem like a short time, it’s actually long in terms of audience engagement. People are reluctant to watch entire videos; that being said, you have an incredibly small window to make a good first impression. So make it fast!

Adding unnecessary frames, or “fluff,” will not only annoy viewers, but it’ll make it that much easier for them to exit out of your video.

3. Create a Relatable Story

One of the best ways to get people to continue watching your promo video is to make it relatable. If someone can relate to the story being told, they’re more likely to make an emotional connection with your business or product. This is an important factor that goes into consumer decision making.

While you don’t want your message to be overbearing, it’s still possible to create one that’s worthwhile. By doing initial market research, you can learn about your audience’s likes, want, and needs.

Know your audience and its common problems; after, create a story around it that solves those problems. Furthermore, if you engage with the consumer to make them feel like they’re part of the solution, they will leave the video feeling empowered — which means your video made an impact.

4. Don’t Forget to Explain the Product!

While creating a specific storyline is a great way to engage an audience, you want to be sure that your promo video still explains the product or service you are actually selling.

It can be easy to have your video get caught up in the story you are telling, but at the end of the day, don’t forget to keep your focus on the goal you are actually trying to achieve: building relationships with potential customers and/or selling a service or product.

While you are explaining the product, you don’t have to do so in a way that takes away from your storyline. If you ease it into the dialogue, it can almost seem like a natural part of your message. This also will keep your audience engaged; if a video seems too much like a “sale,” viewers can be turned off by it.

Always remember the main goal of a promo video is to make conversions. You’ll never do that if you forget to explain what you’re actually hoping to sell!

5. End With a Call to Action

At the end of your video, you want to be sure to leave your audience with a call to action (CTA). The biggest reason why videos lead to conversions is that they encourage the audience to perform a specific action afterward, such as contacting the company or making a purchase.

If your audience watched the video all the way to the end, then they’re obviously interested or intrigued by your service or product.

This CTA can be as simple as asking them to follow you on social sites or subscribe to a YouTube channel. People interested in watching your videos all the way until the end will likely return to see fresh content. This is the first step into turning someone into a potential lead.

Conclusion

Overall, promo videos are an investment in a company. When you create video content that is compelling, engaging, straight to the point, high quality and ends with a call to action, its effectiveness will start showing for itself.

Are you ready to create a flawless promo video, but aren’t so sure where to start?

If so, consider contacting us today for all of your video production needs. We’re here to tell your company’s message — and to help you make some money along the way.

PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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Industry Tips & Tricks

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We live in an age where digital media is everywhere. We are a

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« Previous Next »
About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

Video Production for Business: What You Should Know

July 27, 2021
video production mistakes

7 Video Production Mistakes and How to Avoid Them

July 14, 2021
video production companies

7 Factors to Consider When Hiring Video Production Companies

July 1, 2021
animated infographics

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June 23, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy