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6 Things You Should Expect When Hiring A Video Production Company
In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
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ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.
Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.
You need to take your video through the following stages:
- Pre-production
- Production
- Post-production
While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.
There is no sincerer love than the love of food.
One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage
The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.
Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.
During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.
Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.
Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.
Use external microphones to capture voices more easily.
The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.
Post-Production
Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.
If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.
You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.
You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.
Adding music can add more depth and interest to the video, which can make people want to watch it and share it.
If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.
After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.
Herman Miller
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
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Video production companies are serving as an essential part of a businesses marketing strategy today more than ever before! Video is now viewed as the preferred medium for communicating with clients, stakeholders, business partners, and the community. If your business or organization is ready to jump on the bandwagon, consider these six things to expect before you hire a video firm. Keeping these things in mind and holding high expectations can help you obtain a high-quality product at a reasonable price.
If your business or organization is ready to jump on the bandwagon, consider these six things to expect before you hire a video firm. Keeping these things in mind and holding high expectations can help you obtain a high-quality product at a reasonable price.
2. Expect Industry Knowledge & Expert Techniques
When you hire a video company, you are hiring the people behind their business. High-quality videos are a culmination of top-notch writing, acting, images, filming and editing as well as the clockwork organization of following assigned tasks and schedules. Try to meet all key members of your production crew and evaluate whether they seem to work together well. All the team members should be professionals in their field and have a proven track record in what they do best. In addition, there should be a positive team environment throughout the video firm.
3. Expect Publicity
In today’s competitive environment, video companies can no longer produce a video and hand it over to the client. The best production companies will provide value-added services of helping you to promote and distribute your video to your target audiences. In addition, they should also help you ensure that your videos can be found and that they will generate the bottom-line results you are seeking. Ask the firm what kind of publicity services they provide once the video is completed and find out how other clients’ videos have generated return on investment for those organizations.
4. Expect Attention To Detail
Video creation companies are all about executing details to the tee. Besides evaluating the company’s portfolio, you should pay attention to how the employees behave and act, how organized and tidy the studio and offices are, and how carefully basic business tasks like responding to e-mails and questions are completed. If these basics are not being done in an efficient, detail-oriented manner, it is likely that video production itself may be sloppy as well. As you know, the image presented to prospective clients is of the utmost importance in any business. Use the video firm’s image to evaluate their potential work style.
5. Expect Excellent Communication
When you meet the team at a video creation company you’re considering, notice how much they listen. If they are all about showing you the latest and greatest technology and flashing their previous work, you may not get the attention you need to produce a spot-on video piece. After all, the greatest digital technology will do nothing if it is not used in a way that meets your specific, unique needs. Be sure to work with the production team throughout the process. A top-notch video production company should provide regular check-points to gather feedback.
6. Expect Originality & Creativity
In a marketplace that is flooded with videos, it is harder to capture the attention of your customers and influencers. You will want a video partner to provide superior creative ideas across the board, including unique strategy, writing, filming and editing. Find a team that can really think outside the box and present your products, services and messages in a fresh and exciting way.
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If you’re ready to embark on your video project, give us a call. Our Toronto production firm is ready and waiting to help you create the best video to meet your business needs today.
Matthew Watts
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
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Subscribe to our newsletter and stay updated to our offers and deals!
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June 30, 2022
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