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5 Video Solutions That Help Businesses Reach Customers

  • MatthewWatts
  • September 27, 2017
  • 1723 Comments
5 Video Solutions That Help Businesses Reach Customers

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

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ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

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One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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5 Video Solutions That Help Businesses Reach Customers

Are you looking for a way to take your business’s marketing strategy to the next level?

If you’ve been relying solely on traditional marketing methods, you’re missing out on a lot of opportunities to spread the word about your business. It’s time to bring in video solutions if you really want to see growth.

video production for business
video production for business

Videos bring your business to an entirely new audience. Keep reading to learn some of the best video solutions that you can use to help share your business’s message with the world.

Why Use Videos?

What makes video solutions so great for businesses? There are many benefits that come with using video for marketing purposes, including:

Reach Mobile Customers More Easily

Traditional marketing content is not as popular as it once was. This is due in part to the fact that many consumers now primarily get their information from a mobile device. Long articles and traditional advertising copy are hard to read from a smartphone screen. That’s where video solutions come in. A video can say a lot about a business or product in a very short time span, and it fits perfectly on the screen of a phone or tablet. Mobile customers might not want to read a long article about your product, but they’ll almost definitely be willing to watch a short video about it.

Showcase Your Product in a New Way

Videos help potential customers truly see how your product works. It’s hard for them to get a sense of whether or not they want it based on photos alone. Showing people what your product does and how it works through video also will save you a lot of customer service questions.

Stay Relevant

Videos also keep your customers interested in between product launches. When you regularly release video content, whether it’s product teasers or just regular company-related videos, your business will stay at the forefront of people’s minds.

Increase Revenue While Decreasing Spending

Regular video content helps grow your audience. As the number of people who know about your business increases, so will your sales. In addition to increased sales, you’ll also decrease the amount of money you spend on marketing. Video solutions are extremely affordable, and they can give you a huge return on your investment when executed properly.

Five Video Solutions For Your Business

Okay, you understand that video solutions are important. But, how do you implement them into your marketing strategy? Here are five ways that you can use video to increase your reach and grow your business:

Be Entertaining

You’re running a business, but that doesn’t mean you have to be boring. If you can establish yourself online as a source of entertainment, people will have even more reason to check out your company. They’ll associate your brand with something fun and will start to build a relationship with you and, most likely, your products. A regular YouTube series will help spread the word about your brand, increasing recognition and helping you build up your online presence. Participate in challenges, or make funny videos that feature the best aspects of your products.

Increase Engagement with Live Videos

It’s important to vary your video content in order to keep customers interested. Live videos are great for engaging customers, and they’re fairly simple to do. The following are just some of the many ways you can use live video for marketing:
  • Take customers on a tour of your office
  • Do live product demonstrations
  • Do live Q&A sessions
  • Host webinars to share some insider secrets

Share Knowledge

It’s true that some people just want to be entertained with their videos. However, there are plenty of others who will turn to videos when they want to learn something new or figure out how to do something. You can add value to your videos by establishing yourself as an expert and sharing knowledge or commentary. A great place to start is by sharing information about your products, how they work, and how they are put together. These kinds of video solutions are especially useful for online businesses. Since people aren’t able to go into your store and try your products out in person, the more information that is available on the internet, the better.

Share Your Story

Customers love to know more about the people behind the products they’re buying. Don’t be afraid to share your story. Create a video telling people all about how you got the idea for your business and the challenges you faced when you were getting started. You can also share “behind the scenes” footage, introduce your employees, and talk about your values and philosophies. The options are endless! By sharing your business’s story, you’ll build customer loyalty while also getting your name out there and spreading the word about how great you are!

Celebrate Your Customers

Your customers are the number one reason you do what you do, right? Why not celebrate them? Showcasing customer testimonials is a great way to put out video content that proves just how great your business’s products and services really are. People love to hear from other people to whom they can relate. After all, they want to know that the product will work for them before they invest in it. By showcasing your customers and letting them share their experiences, you’ll build loyalty and may also help sway people who may have been on the fence about your product.

Create the Best Videos For Your Business Today

Do you want to utilize video solutions in your marketing plan but aren’t sure where to start? Are you new to the world of video production and don’t have any idea how to use a camera? Hiring a professional video production company can save you a lot of time while also ensuring you’ll have content that exceeds anything your competitors are putting out. The professionals at Viva Media can help you produce high-quality, engaging video content that will keep your customers coming back for more. Contact us today for a free quote!
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Matthew Watts
Matthew Watts

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

Get A Quote

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Viva Media Inc.
  • About Us
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WORK
  • Our Work
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  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
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  • Kickstarter video
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