5 Video Solutions That Help Businesses Reach Customers

Why Use Videos?

What makes video solutions so great for businesses? There are many benefits that come with using video for marketing purposes, including:

Reach Mobile Customers More Easily

Traditional marketing content is not as popular as it once was. This is due in part to the fact that many consumers now primarily get their information from a mobile device. Long articles and traditional advertising copy are hard to read from a smartphone screen. That’s where video solutions come in. A video can say a lot about a business or product in a very short time span, and it fits perfectly on the screen of a phone or tablet. Mobile customers might not want to read a long article about your product, but they’ll almost definitely be willing to watch a short video about it.

Showcase Your Product in a New Way

Videos help potential customers truly see how your product works. It’s hard for them to get a sense of whether or not they want it based on photos alone. Showing people what your product does and how it works through video also will save you a lot of customer service questions.

Stay Relevant

Videos also keep your customers interested in between product launches. When you regularly release video content, whether it’s product teasers or just regular company-related videos, your business will stay at the forefront of people’s minds.

Increase Revenue While Decreasing Spending

Regular video content helps grow your audience. As the number of people who know about your business increases, so will your sales. In addition to increased sales, you’ll also decrease the amount of money you spend on marketing. Video solutions are extremely affordable, and they can give you a huge return on your investment when executed properly.

Five Video Solutions For Your Business

Okay, you understand that video solutions are important. But, how do you implement them into your marketing strategy? Here are five ways that you can use video to increase your reach and grow your business:

Be Entertaining

You’re running a business, but that doesn’t mean you have to be boring. If you can establish yourself online as a source of entertainment, people will have even more reason to check out your company. They’ll associate your brand with something fun and will start to build a relationship with you and, most likely, your products. A regular YouTube series will help spread the word about your brand, increasing recognition and helping you build up your online presence. Participate in challenges, or make funny videos that feature the best aspects of your products.

Increase Engagement with Live Videos

It’s important to vary your video content in order to keep customers interested. Live videos are great for engaging customers, and they’re fairly simple to do. The following are just some of the many ways you can use live video for marketing:

• Take customers on a tour of your office
• Do live product demonstrations
• Do live Q&A sessions
• Host webinars to share some insider secrets

Share Knowledge

It’s true that some people just want to be entertained with their videos. However, there are plenty of others who will turn to videos when they want to learn something new or figure out how to do something. You can add value to your videos by establishing yourself as an expert and sharing knowledge or commentary. A great place to start is by sharing information about your products, how they work, and how they are put together. These kinds of video solutions are especially useful for online businesses. Since people aren’t able to go into your store and try your products out in person, the more information that is available on the internet, the better.

Share Your Story

Customers love to know more about the people behind the products they’re buying. Don’t be afraid to share your story. Create a video telling people all about how you got the idea for your business and the challenges you faced when you were getting started. You can also share “behind the scenes” footage, introduce your employees, and talk about your values and philosophies. The options are endless! By sharing your business’s story, you’ll build customer loyalty while also getting your name out there and spreading the word about how great you are!

Celebrate Your Customers

Your customers are the number one reason you do what you do, right? Why not celebrate them? Showcasing customer testimonials is a great way to put out video content that proves just how great your business’s products and services really are. People love to hear from other people to whom they can relate. After all, they want to know that the product will work for them before they invest in it. By showcasing your customers and letting them share their experiences, you’ll build loyalty and may also help sway people who may have been on the fence about your product.

Create the Best Videos For Your Business Today

Do you want to utilize video solutions in your marketing plan but aren’t sure where to start? Are you new to the world of video production and don’t have any idea how to use a camera? Hiring a professional video production company can save you a lot of time while also ensuring you’ll have content that exceeds anything your competitors are putting out. The professionals at Viva Media can help you produce high-quality, engaging video content that will keep your customers coming back for more. Contact us today for a free quote!