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7 Reasons Why Quality Photography is Important in Your Marketing Plan

  • MatthewWatts
  • November 8, 2018
  • One Comment
7 Reasons Why Photography is Important in Your Marketing Plan

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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7 Reasons Why Photography is Important in Your Marketing Plan
Here’s another fun fact: Canada’s photography market alone generated a whopping $765 million in revenue in 2017. All these should already give you a clearer idea of why photography is important. That you need high-quality, well-curated images in your branding and advertising arsenal as soon as possible.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
Your Guide to Improving Your Local Video SEO
But how exactly can quality photography boost your marketing strategy? That’s what we’re here to share with you. So, keep reading to learn all about how to make your brand stand out with awesome photos!
There is no sincerer love than the love of food.

1. Using Pictures to Talk

Think about it. Do you think people will spend so much money (and time) on having images captured, whether by their own hand or by a pro if they didn’t put any value on photography? Or would popular photo uploading site Instagram attract the attention of 800 million Grammars if it wasn’t important? Many of these folks use these photos to advertise themselves (or their products) in some way. Because they know that in the world of marketing, seeing is believing. Pictures talk, after all. Using vivid, vibrant, and creative skills can help you instill your brand’s legitimacy in people. Whether the subject is people, objects, or events, you can convey your brand’s message faster to your market than simple text. We have our brains to thank for this too, seeing as it processes images 60,000 faster than written words.

2. Using a Direct Message

Do you know those funny memes? Those image macros shed some light on how you combine pictures and text the right way. They’ve become so popular not only because they give a dose of that much-needed daily laugh, but also because they hit home for a lot of us. So, when planning an ad, take a page out of meme creators’ books. That part where they come up with a direct message is made all the more real by an image. Modern photography helps you avoid long-winded explanations. They’re a message in themselves. Quality images (with a touch of creativity) already give you a way to communicate your brand’s message. Add a strong caption (a highlight of your products and services), and you can have a winning ad right there.

3. Engaging an Online Audience

In 2017, North American marketers spent more than C$270 billion on their advertising activities. The majority of this, they spent on digital advertising. Why? For the simple reason that more than half of the world now uses the Internet! So, not having an online presence can mean the downfall of your business. Where exactly do pictures come into play though? Well, you can bet that a hefty chunk of investment goes to social media posts. For a smaller business, quality images used in social posts bring a special edge since they can attract a local crowd. After all, so many people seek alternatives to popular brands. They rather choose mom-and-pop stores or local businesses. So… Why not use that edge to your advantage? You can compete with large campaigns by appealing to community spirit. Post photos of how your business helps the neighborhood. Give them a look into your production process. Always remember that loyal customers are the lifeblood of small businesses. These consumers are most likely locals, so tap into their scene ASAP.

4. Photography is Important When Presenting a Professional Face

Outside of Polaroids or vintage pictures, low-resolution images aren’t very appealing. Cost savings are tempting, but taking iPhone photos of your otherwise professional products/services can bring your credibility down. Spending more on quality products is why people turn to handmade, local goods. Why would you do your work a disservice by taking bad pictures of it? With photography marketing’s sleek images, you can communicate professionalism to your customers. Potential partners also judge you by your work and presentation. Featuring the creative flair of your products shows individuality. Your strengths should always be at the forefront. It’s through well-crafted photos that you can present your brand’s professional face. If you don’t have the eye for taking pictures yourself, many top-quality photography services exist to help you.

5. Going Viral is Effective Marketing

Who wouldn’t want to reap the effects of viral posts? They’re some of the most effective branding tools out there, with the potential of making your brand known to the entire world. Do you remember that one tweet by a hopeful teen to Wendy’s asking for a lifetime of chicken nuggets? It broke the record for most retweets. The Dave Thomas Foundation for Adoption benefited from the campaign as well. As you can see, going viral is important to a lot of businesses. While your posts might not reach those lofty heights, you can still make lasting impressions. Photographs can reach a wide audience if it resonates with them. Depending on how you frame your product, you can convey a lot of ideas. For instance, bright, fun colors can spark happy feelings. Nature photos can make anyone feel relaxed and calm. Couple that with hashtags, and you double engagement on your posts. Those two methods tell people that you can not only follow trends but also set them. At the same time, using professional photographs improve that effect. Because pro photographers know exactly how to present your products or services in the best possible light. You may not go viral, but all those new followers can become potential customers.

6. Building a Friendly Environment with Industrial Photos

Another great way modern photography can help you engage your intended audience is to capitalize on industrial photos. You can use these images to present your business facilities. Capturing the daily workings of your workspace with well-composed shots attract clients. Add videos where you cast a good light on your people, and you can also impress potential partners and even investors. Furthermore, it lets people know your organization takes pride in maintaining a friendly environment. This is also how you attract new and skilled employees. Remember, no one wants to work in a dingy space.

7. Showing off Exciting Previews

Let’s say you already have a strong following online and that your business is doing well and is not only stable but also thriving. Where can you use photography marketing then? To create excitement through previews! Well-presented future projects can generate more leads. They attract new blood while also keeping your existing customers loyal. For the simple reason that your images can tell them that there’s more to look forward to when they do business with your brand. Think of how shoe companies show off their new designs for their sponsored players. Doesn’t everyone else get excited? That’s great photography at work.

Don’t Stop at Photos

In business, one of your top priorities is the quality of your products. But, your presentation is for those that are on the outside looking in. You see it every day online or in the real world. Through ads popping up on websites to every commercial on TV or on YouTube. Being able to share that same spotlight is why photography is important. Building your own targeted and well-presented marketing requires every advantage you can get. But your advantage doesn’t stop at amazing photos. Check out these resources for more information on how you can gain the upper hand.
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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About Me
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Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
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