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10 Tips For Working With A Video Production Company

  • MatthewWatts
  • May 22, 2017
  • 1650 Comments
working with a video production company tips

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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working with a video production company tips

Want to know a few, amazing facts about videos?

  • 74% of all online traffic will be through online video
  • Landing page videos can increase conversions by 80%
  • 4x as many customers rather watch a video than read product information
  • 500 million people watch videos on Facebook... every day
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
Silhouette images of video production and lighting

The demand for video will continue to grow. With it comes a need for quality content and video production. Though, not all marketers, content creators, and business owners understand the basics of video production.

No worries.

video production behind the scene
There is no sincerer love than the love of food.

Employing a video production company may feel intimidating. Yet, it provides the quality viewers demand. This article will take you through the important factors, questions, and answers when working with these providers.

And… action!

10 Tips for Working with a Video Production Company

Video production is a challenging process. There’s more to it than a camera and calling action. You’ll learn how amateur the production can be done when doing so on your own. Video production companies provide a wide range of services:
  • Scripting
  • Equipment
  • Sound
  • Editing
  • Animation
  • Distribution
… and much more. It’s a worthwhile investment to produce the best possible content for your audience. It allows you to continue with your tasks while placing the heavy work into the hands of professionals. Here is what you need to know about working with these companies:

1. Create a Goal

Brainstorm and share your ideas for the goal of the video project. Ask yourself what result you want to be delivered after the video is live. Get specific about the target audience, direction, and content of the video. There will be a compromise between expectations and reality.

2. Develop a Budget

Develop a budget range that provides flexibility without derailing the goals. Consider funneling a part of other marketing budgets to experiment with video production. Let’s say 10% of the total budget. This number will change once you begin shopping around. Understand the scope and scale of the project. A short, 30-second teaser for YouTube does not hold the same time, money, and resources as doing a 10+ minute feature for a landing page.

3. Use Reference Points

Collect a variety of reference points to provide direction for the video:
  • Advertisements you’ve seen
  • Marketing materials you’ve collected
  • Suggestions from employees
  • social media posts
Take a look at what the competition is doing. Set a baseline by using their research and build upon their success. Track the trends and popular videos.

4. Do the Due Diligence

See what video production companies have to offer. It’s important to find a company that will deliver on your needs while working within your budget. A cross-examination of published work, demos, and back-and-forth with the company will do the due diligence. Go one beyond by learning industry terms, equipment, and the process. This will give you an expectation of what happens when you hire the company.

5. Sign Off

Get everything in writing. This document will help you understand the process of production. It’s there so you (and the company) are able to develop milestones and expectations. It will allow you to adjust the budget when appropriate while keeping the project within scope. Sign off on the work once the document has been produced.

6. Set Expectations

Hold the video production company accountable for their work. This includes:
  • Sticking to the budget
  • Deadlines
  • Promised quality
Do expect these individuals to work on other projects but keep it aligned by referencing the workflow document. Set expectations for yourself:
  • How you’ll keep the project on track
  • How you’ll distribute the video once it’s ready
Production may take weeks. This can create stress unless you’ve set expectations of what needs to be delivered and how you’ll control yourself.

7. Stay Flexible

Your vision may cause difficulty in realization. A lot of information and references have been submitted. Yet, no project will match 1:1. Patience is key. Early drafts of the video do not represent the full concept of the video. Much of the work happens in post-production. Try to see through what’s presented during the early stages. A hard thumb throughout the process turns you into a pixel pusher. One that places too heavy a focus on the design versus the underlying elements. Focus on the core features of the video before you disrupt the production workflow.

8. Provide Feedback

Give an honest review of the draft and finalized work. Expectations and guidelines were created for the reason of producing a piece of work that matches your needs and desires. You are the client. It’s okay to get firm with the company if they are unable to deliver. There’s a method to great feedback. Honesty also provides feedback so they may improve future efforts. These future projects could be your own.

9. Trust the Experts

You chose to work with experts because: A. You do not have the resources to produce a video B. You’ve seen the quality work they provide Let them do what they do best. Step back and let the experts be experts. You’re welcome to provide creative criticism and feedback. The best production companies will integrate suggestions. They will take these suggestions while sticking to their knowledge of industry standards and skill set.

10. Think of the Future

Will you develop a relationship with the company? Have you seen success with video and want to do more? Think of the future — divide the budget so you may work on new video projects. Track the results of the video efforts. Measure the ROI once live and cycle back to creating reference points which now include your own. And… cut.

That’s a Wrap!

2017 (and beyond) will be massive years for online video. Social media, video marketing platforms, and live streaming have been established. The amateur hour is over in the World of content creation. There is a fine balance between speed, cost, and quality. Working with a professional production company will help you to balance the budget, produce great content, and do so quickly. That’s not possible through DIY methods. Video is the big thing. It will make all the difference. So… roll the reels!
PrevPrevious
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Share on facebook
Share on twitter
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
fitness instagram

6 Ways to Make Your Fitness Instagram Stand Out

June 30, 2022
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
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Video Production for Business: What You Should Know

July 27, 2021
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7 Video Production Mistakes and How to Avoid Them

July 14, 2021
video production companies

7 Factors to Consider When Hiring Video Production Companies

July 1, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

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