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5 Great Reasons to Hire a Video Production Company for Advertising

  • MatthewWatts
  • November 2, 2020
  • 8 Comments
6 Things You Should Expect When Hiring A Video Production Company

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

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ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

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One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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6 Things You Should Expect When Hiring A Video Production Company
Video marketing is one of the most important aspects of the modern marketing plan. Not only does it help your client retain vital information from your advertisements, but it also increases engagement and allows you to make your brand more personable.
Questions to Ask a Video Production Company in Toronto
Questions to Ask a Video Production Company in Toronto
However, video marketing shouldn’t be done by the inexperienced. You need a video production company to oversee this project and ensure you go about it the right way. See below for several key benefits of hiring a video production company in Toronto for all of your advertising needs. Be sure to consider all of them as you make your decision.

1. The Ability to Tell Your Story

Believe it or not, the average customer sees around 5,000 advertisements in a single day. Whether that be video marketing or otherwise, customers are becoming a bit more numb to the ads they come across. Your commercial can’t just list off the details of your next promotion or your latest and greatest product. It has to share your story. Why? Because clients these days want to connect with brands they understand and can relate to. By telling your story and the “why” behind your company, you’re establishing your company’s brand rather than just trying to make a quick sale. Look no further than a company like Patagonia for proof of how that can work. By telling their come-up story and their desire to sell high-quality outdoor clothing without affecting the environment, they’ve built a cult-like following for their brand. Be sure to reach out to a trusted video production company to learn about which of their services can help you achieve your marketing plan’s goals.

2. Less on Your Plate

Have you ever tried to shoot a company advertisement before? Do you know what it takes to do it the right way? Do you have all of the proper equipment to do so? If your answer to all of those questions is “no”, then creating a video ad would be to sabotage your own marketing plan. You wouldn’t hop on a bike for the first time without training wheels. Why take the wheel on your video ads without any previous experience when you can hire an expert service for the job? They’ll have access to all the best lighting equipment, camera equipment, audio equipment, talent agencies for local Toronto actors, and so on. It takes the stress and responsibility of the video out of your hands. You’ll still be able to voice your opinion and communicate with the video production company on what you’re looking for. You can collaborate with them to brainstorm different ideas before, during, and even after the ad has been shot. More importantly, putting your ads in the hands of professionals can help you focus on the other daily tasks of your business. You’ll have peace of mind knowing that a successful ad is being created for your brand while you work on day-to-day tasks.

3. Quicker Turnaround

Even if you do have experience with video production in the past, you may not be able to create, shoot, and edit the ad as quickly as you need to with everything else on your plate. When you hire a video production company, your ad will be their main focus. They will focus on setting a thorough schedule to ensure that you have your ad(s) as quickly as possible. This can help you produce quicker lead generation and sales conversion in only a matter of days/weeks. You’ll be able to advertise it on TV, Youtube, social media platforms, and so on. As soon as you hire the production service, they’ll get to work on creating an in-depth plan to get you the results that you want in a quick turnaround.

4. Video Quality

Video quality plays a heavy role in the success of your advertisements. While you might be capable of turning this into a DIY project, the quality of your ad might suffer as a result. Put yourself in your customer’s shoes. If you click on a Youtube video and an ad with poor video quality or sound pops up, you’ll disregard it and press the “skip video” button as soon as it will allow you to. The message won’t resonate. It takes a heavy combination of things such as lighting, recording, and audio to make your videos meet the viewer’s expectations. You might not think of this as a priority, but look at it this way: if all of your competitors are producing high-quality ads, but your company isn’t, how do you think that makes your brand appear in the customer’s eyes?

5. Service You Can Depend On

If you know next to nothing about video advertising or the latest equipment you need to shoot an ad, you’ll have to put the ads in the hands of someone that does. Hiring a video service is the perfect solution to this problem. You can depend on their service based on their track record with previous clients. Each video is a piece of art to them. They won’t settle for anything less than perfect. Whether you have a tight budget, shortened timeline, or any other request, the video production company in Toronto has you covered!

Find the Best Video Production Company for Your Needs

Now that you have seen all of the best benefits of hiring a video production company in Toronto for your needs, it’s time to begin your search. Start your search here by reading our article for more information on the 3 stages of video production and what you’ll need to achieve them. For more inquiries on our services, please feel free to reach out for a free quote and we will be happy to assist you further.
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Matthew Watts
Matthew Watts

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

Get A Quote

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Viva Media Inc.
  • About Us
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  • Contact Us
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
SERVICES
  • Kickstarter video
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