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Online Video Guide: How to Do SEO for Videos

  • MatthewWatts
  • July 20, 2018
  • One Comment
Online Video Guide: How to Do SEO for Videos

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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Online Video Guide: How to Do SEO for Videos
Video marketing is becoming an undeniably important part of a well-rounded marketing plan. In fact, 64% of consumers say they’re more likely to make a purchase after watching a video about the product. It makes sense because videos appeal to people who are auditory and visual learners. Plus, for those who are slow readers, videos save ample time.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
Male hand Video Editor Working on graphic tablet
Here’s the problem from a marketer’s perspective, though: your competitors have figured this out. The web is flooded with videos on just about every topic. At this point, the question isn’t whether you should take advantage of video marketing. It’s how you can make your videos stand out.
How to Leverage Social Media for Your Video Promotion
There is no sincerer love than the love of food.
Have no fear, because our professional video promoters are here with your online video guide for video SEO.

Your Online Video Guide for Search Engine Optimization

Regardless of how much you already know about SEO for written content, video SEO has a few extra considerations to keep in mind.

1. Great Views Start With Great Content

We can’t emphasize this enough: with such a large cache of videos at their fingertips, viewers won’t settle for poor content. All the SEO in the world won’t give you all-important backlinks if no one else finds your content helpful or entertaining. There are two primary approaches you can take to a high-quality video. First, you can take a content marketing approach. Create videos that are genuinely helpful and informative for your viewers. Avoid getting overly promotional. You can mention your company’s name but focus on the content. The second approach is to make a commercial or a brand awareness video, but it has to be distinctly entertaining. For example, a promotional video FurKids, an animal shelter in the US, went viral last year for its hilarious stunts. While the shelter itself is small, this video has well over 5 million views because it was shared by people all over the world.

2. Experiment With Hosting Options

One of the most common questions about video marketing is whether it’s best to host your videos on your own site or on a third-party site like YouTube. The answer is that there are pros and cons to each, so each company should experiment with both to see what works best. If your video is well-optimized and the content is strong enough that it’s attracting plenty of views organically, hosting on your own site is best. However, if you host the video on YouTube instead, you’ll tend to get more traffic because most people find YouTube videos by going to YouTube directly and searching within the site.

3. Link to Your Site if You Host Elsewhere

This sounds like an obvious step, but it’s often overlooked so be sure to put it on your checklist. If you choose to host your video on YouTube, Vimeo, or another video hosting site, always include a link to your own site. Backlinks are one of the most beneficial aspects of SEO, and this is one you don’t have to work for. Ideally, you should link to content that is relevant to the video’s content so it will interest people who have watched your video.

4. Check Out What Successful Videos in Your Niche Are Doing

You’re not in grade school anymore, so there’s nothing wrong with peeking at your neighbor’s work…as long as you do it right. This applies to content as well as SEO. First, search YouTube for videos relating to your niche. Click “Filters” and sort the results by “View Count” to see the most-viewed videos. Another helpful step is to see what tags your competitors are using. When you’re on an individual video’s page, right-click and select “view page source.” Look through the HTML that appears to find the list of keywords. For a more user-friendly option, you and also download a browser extension that lets you see the tags more easily.

5. Use Search Suggestions

This is another SEO trick for keyword planning that is often overlooked. Go to YouTube or Google and start typing the name of your niche (e.g., “video production”). Google/YouTube will suggest more specific topics as you’re typing because these are terms others have searched for often. In other words, Google and YouTube are handing you the most-searched-for topics in your niche. Use these to guide your content creation as well as your keyword selection.

6. Search for Your Potential Keywords

When you’re fine-tuning that important list of keywords for your video, it’s also a good idea to find out how many videos show up on YouTube for each possible keyword. The fewer videos there are for a given keyword, the more likely the viewer is to click on your video, so use that criterion to narrow down your list. Don’t limit your search to YouTube, though. Another helpful way YouTube videos get views is when Google shows them as search results with thumbnails in their list of search results. Google’s algorithm does this with some keywords more than others, so keep an eye out for these thumbnails as well.

7. Don’t Allow Recommended Videos on Embedded Videos on Your Site

Have you ever watched a video on someone’s site, then clicked on the recommended video that popped up at the end, and kept doing this until you realized half your day was gone? YouTube loves it when this happens, which is it’s their default setting to show recommended videos, even when you embed the video from YouTube onto your site. But sometimes this can lead viewers to your competitors, so be sure to deselect “show recommended videos” when you’re getting the embed link from YouTube.

Making the Most of Your Video Marketing with SEO

Producing a video for your marketing campaign can be expensive if you want a high production value, but it costs the same whether the video gives you 100,000 views or 100 views. Video SEO is one of the most crucial ways to get a return on your investment. The online video guide above can help you work toward successful video marketing. If you want to jumpstart your effort, though, get a quote from our professional video promoters and video SEO experts.
PrevPrevious
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Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

Related Posts

video production
Industry Tips & Tricks

7 Tips for Hiring a Video Production Company

We live in an age where digital media is everywhere. We are a

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« Previous Next »
About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

Video Production for Business: What You Should Know

July 27, 2021
video production mistakes

7 Video Production Mistakes and How to Avoid Them

July 14, 2021
video production companies

7 Factors to Consider When Hiring Video Production Companies

July 1, 2021
animated infographics

What Makes Animated Infographics Such an Awesome Way to Convey Data?

June 23, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy