More people spend time on the internet than watching television; this means you have one of the biggest platforms to get your content across. You’ll notice it’s difficult not to stumble on a video whenever you surf the web.That’s because they are everywhere. In fact, videos are predicted to form 80% of internet traffic by 2021. That means videos aren’t only a popular option at the moment, but they’ll continue to be used for a long time.To captivate an audience in the modern era, you’ll be competing with other internet oddities that are sure to get their attention. Video content is crucial to ride the marketing wave and increase web traffic for your business or nonprofit.Don’t know what type of videos to make? You have an abundance of options to choose from.You can do Live videos, which create audience engagement in real-time; it's also available on popular social media platforms. Explainer videos also explain how a particular service or product works. Additionally, you have event videos that are great for showcasing a celebration party, product lunch, or any other offline event. This is only the tip of the iceberg. You can create all types of professional videos that perfectly cater to your organization or business.You may reach out to the general population with basic marketing tools. This may sound appealing, but it can actually limit audience engagement. Getting them on board will be difficult if the targeted person feels like they’re just another consumer.That is where professional videos come in. You can highlight specific products or services that appeal to a more distinct group of customers. You’ll be able to do this with the content of the video and place it on websites where your target audience is likely to look.It may sound like you are restricting who can see your content. Still, if your marketing plan includes tailored videos for various audience members, you’ll increase the likelihood of many different customers watching the video.

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At this point, you’ve probably started googling ‘how to make professional videos,’ but wait just a moment. Your iPhone will not be good enough this time; you’ll need a company with a professional HD video camera and who knows professional video lighting.People can tell when a video is made poorly or without thought. Instead of going the easy route, do yourself the favor of hiring a professional video company. They’ll be able to help you figure out the best content for your marketing needs and create amazing videos with ease.Get ready to take your business or organization to the next level.If your goal is to drive prospects to purchase products, which is ultimately most marketers' goal, you'll need to influence consumers' decisions. What better way to do that than using videos?Not only can you demonstrate how wonderful your service or product is, but you can use videos to help answer questions or concerns someone may have. No doubt branded videos significantly influence purchases, so be sure to use that to your advantage.Search Engines Love Video ContentIn the same way, written content can rank you higher in search engines, videos will get you to google’s front page. Whenever anyone is looking for your service, product, or organization, they’ll be able to do a quick search and see your video pop up.Remember that YouTube is the second largest search engine and 73% of adults use it. Want to take your video to the top? Here are a couple of tips:

• Choose an engaging image for your thumbnail
• Add a relevant keyword in your video file name
• Add timestamps to your video description
• Use keywords in your video title
• Sprinkle in keywords in the video description, but be natural with it

Follow these tips and watch how quickly your views increase.