VivaMedia white logo
  • Home
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
Menu
  • Home
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
  • Get A Quote
Menu
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
  • Get A Quote
GET A QUOTE

How Corporate Videos Can Improve Internal Communication

  • MatthewWatts
  • May 8, 2017
  • 1612 Comments
corporate videos improving internal communication

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

Related Posts

fitness instagram
Industry Tips & Tricks

6 Ways to Make Your Fitness Instagram Stand Out

Because there are over 180 million uses of the #fitness hashtag on Instagram,

video production
Industry Tips & Tricks

7 Tips for Hiring a Video Production Company

We live in an age where digital media is everywhere. We are a

video ideas
Industry Tips & Tricks

The Ultimate Guide to Video Ideas for Business Marketing

  Did you know that the number of people who watch online videos has

About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
fitness instagram

6 Ways to Make Your Fitness Instagram Stand Out

June 30, 2022
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

Video Production for Business: What You Should Know

July 27, 2021
video production mistakes

7 Video Production Mistakes and How to Avoid Them

July 14, 2021
video production companies

7 Factors to Consider When Hiring Video Production Companies

July 1, 2021
corporate videos improving internal communication

When it comes to the employees in your office, communication is key. Communication occurs through phone, email, instant message, or face-to-face. Regardless of the medium, communication expresses intent and keeps productivity flowing. Notice one type of media we didn’t mention? That’s video.

The likes of YouTube and Vimeo have made us think that videos are good only for entertaining. Videos can be used as more than a means to kill time though. That is if you’re making corporate videos.

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria

What are corporate videos exactly? These are video clips made for internal use throughout the company. They’re not always released to the public.

According to a 2015 report from Melcrum (a research firm in the United Kingdom), when it comes to internal communications, 54 per cent regularly use video and 93 per cent are prioritizing it more than ever. What do your employees think about videos in the office? Are these seen as a way to waste time or as a powerful communication tool that can improve relations?

After reading this article, we sincerely hope it will be the latter. We will now explain how corporate videos can improve internal communication in the workplace.

There is no sincerer love than the love of food.

A Warm Welcome to New Team Members

Your company is growing and expanding. Part of that growth means bringing on new team members.

It’s important to make a new hire feel valued and welcome, especially within the first few weeks. In fact, a proper orientation for new hires has been proven to reduce the rate of employee turnover and get the employee more excited about the job.

One great way to make a new hire feel like part of the team is by making a welcome video. You may not have the resources to personalize these videos for each new hire, do that in general.

Don’t talk about specific positions. Instead, talk more about the company, like its history and its successes. Paint your words in broad strokes, as getting too specific with achievements can date the video.

You can opt to show the video as part of orientation to all new hires. You can even send it right to a new hire’s email inbox. That will certainly make them feel special.

Setting up New Employees for Success

Now that your employees are getting situated, it’s time to train them.

That said, training employees can be time-intensive. You often have to devote days, sometimes even a week, to go over all the safety requirements at your workplace.

It’s important not to skimp on safety training. If an employee, new hire or not, hurts themselves on the job, you could be responsible. That could result in legal fees and a dent in your company’s reputation.

Training videos can save you a lot of time. You can bring in new hires for an afternoon and have them view a series of training videos. They’ll learn the procedures for safety in the workplace.

That said, unlike your welcome video, you can’t use the same training videos forever. The Occupational Safety and Health Administration (OSHA) updates its procedures every now and then. You need to make sure your videos are up-to-date, too.

Boosting Employee Morale

What about your employees that have been around for a while? They too can benefit from corporate videos when it comes to morale.

As anyone knows, doing the same thing day in and day out can get stale. Even your most talented, seasoned employee can do their job with their eyes closed eventually.

This leads to sag in employee morale. Your employees come into the office every day and do their job in a zombie-like fashion. This can slow down productivity.

To rejuvenate your employees, add some spirit back to the workplace. One way you can do this is by making video updates about the goings-on at the company.

Have you recently brought on a new client? Did you just close a huge deal? Are sales up from last quarter?

These are the things your employees want to hear about. They likely had a part in achieving those results. Hearing about the company’s successes will remind your employees how important they are.

That, in turn, will increase their morale.

Now, it must be said that these spirit boosters are not a permanent fix. Eventually, your employees will forget about the video you sent and its positive message. Make these videos a regular occurrence to keep morale high.

Promoting the Company Brand Through Corporate Videos

What’s your company’s brand?

This isn’t a trick question. Your brand is at the core of all you do. It’s your message, your inspiration, and the way you deal with customers.

In other words, it’s crucial that all employees have a solid understanding of your company’s brand.

The company brand is rarely a static thing. It’s a set of values that evolves and changes over time. It could be that a new product, service, or even customer demand requires a slight tweak in branding.

If you have older employees who have not been taught about your company’s brand, why not make a corporate video that fills them in? You can show this to new hires, too.

It’s especially important that employees who communicate with customers via phone, email, social media, or face-to-face be well-versed in the company’s brand. A gaffe could damage your reputation and lower employee morale.

If your company’s brand undergoes any major changes, such as switching logos, tagline, or rebranding in some other way, make another video. Your employees will appreciate it.

Takeaways

Communication is the backbone of a company’s success. All employees must be on the same page on all office topics.

Corporate videos keep employees in the know. From new hires to seasoned veterans, everyone will have a clearer understanding of rules and procedures, company successes, and branding changes.

Are you interested in making your own corporate videos today? If so, contact Viva Media. Our branding and marketing company specializes in media production services.

Our services include script writing, creative development, marketing strategy, video filming, set lighting, audio recording, editing, and sales plans. Call us today to learn more.

PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

Related Posts

fitness instagram
Industry Tips & Tricks

6 Ways to Make Your Fitness Instagram Stand Out

Because there are over 180 million uses of the #fitness hashtag on Instagram,

video production
Industry Tips & Tricks

7 Tips for Hiring a Video Production Company

We live in an age where digital media is everywhere. We are a

video ideas
Industry Tips & Tricks

The Ultimate Guide to Video Ideas for Business Marketing

  Did you know that the number of people who watch online videos has

« Previous Next »
About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
fitness instagram

6 Ways to Make Your Fitness Instagram Stand Out

June 30, 2022
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

Video Production for Business: What You Should Know

July 27, 2021
video production mistakes

7 Video Production Mistakes and How to Avoid Them

July 14, 2021
video production companies

7 Factors to Consider When Hiring Video Production Companies

July 1, 2021
Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy
Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

© 2022 VIVA Media. All Rights Reserved