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5 Rules For Corporate Video Production Toronto

  • MatthewWatts
  • April 9, 2017
  • 1835 Comments
corporate video production toronto

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

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There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
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Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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corporate video production toronto
Advancements in the digital marketing world have led to an incredible opportunity for businesses. One of the best ways to take advantage of that opportunity is the clear, concise strategy of corporate video. Video content is estimated to account for 69% of online consumer traffic, according to a report by The Guardian. If your company is missing the mark on this important communication tool, it could be affecting your customer leads. Customer leads, in turn, affect your bottom line. Check out this go-to guide on corporate video production toronto.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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Corporate Video Production Toronto: The Top 5 Rules

Take advantage of visual communication with corporate videos. Corporate videos are great for internal and external use. Internally, they can be used to communicate announcements or training to your employees. They are also excellent marketing tools. Videos can incorporate branding, marketing, and consumer interaction all in a compact style.
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There is no sincerer love than the love of food.
Here are the 5 most important rules when it comes to corporate video production Toronto.

1. Target the Right Demographic

One of the most important rules when it comes to corporate video production Toronto is to know your audience. This applies to many factors of your video. Some factors include the length and pace of your video, the way you promote your video, and the content of your video. Don’t forget to optimize your video to be viewed on both desktop and mobile platforms. For the first time in history, mobile internet use surpassed desktop internet use in 2016. That means mobile optimization is more important now than ever before. Your demographic depends on your product and/or service. It is extremely valuable to pay attention to your customer base and market directly to them and people like them. One way to do this is to define your ideal client and speak to how your product or service will improve their life.

2. Don’t Waste Time: Be Specific

Attention spans are shorter than ever. Skip the 30-second montage and trade it out for valuable, informative content. Decide a specific message you want to communicate with your corporate video and don’t waste time getting to it. Having a clear branding strategy will help you accomplish this goal. If your brand is already associated with good service and trustworthy products, you don’t have to spend time proving it to your audience. A great tactic for many corporate videos is to include emotional content. Connecting with consumers on an emotional level, rather than purely factual, is an important marketing tactic. Purchase decisions, more often than not, are emotional decisions.

3. Show and Tell: Be Visual and Informative

A video that is all talk and no show might as well be a textual article. Use the video format to your advantage to showcase your subject. This is a great way to keep your audience focused. It helps you communicate more in a shorter period of time. Showing your consumers how to use a product is more helpful than reiterating the instruction manual. Consumers are very visual, and chances are, they’ve come to your video for a quick, clear answer to their question. Visuals communicate the feeling of your message better than words can. That being said, it is important to remember that every visual in your corporate video is important. A successful video has a professional quality, read on for more.

4. The Professionalism of Your Video Reflects the Professionalism of Your Company

Professionalism is a key factor for all aspects of your business, especially corporate video production. Video marketing and internal corporate videos are a great way to showcase your company’s aesthetic values. This applies to everything from the shot framing to the lighting to the editing of the video. You want your audience to take your message seriously. If you simply deliver the message in a video with bad lighting shot on a phone, it communicates that your business doesn’t pay attention to detail. Even worse, it makes it appear that your company doesn’t value aesthetics. Competition is stiff in just about every field. Don’t waste leads or set a poor example for your employees by appearing sloppy! Bad video quality can call the reputation of your company into question, so make sure both the content and execution of the video align with your brand. Use an excellent corporate video production Toronto business like Viva Media for all of your video production needs. Services include pre-production, production, post-production, and marketing of your corporate videos.

5. Share Your Video

Corporate video production takes effort. Don’t let all that effort go to waste by forgetting to promote your new content! Corporate videos can be used on your company website, in email blasts, and in blog posts, among other places. Promote your video through all relevant platforms. Such platforms could include Facebook, Twitter, Youtube, Instagram, LinkedIn, and more! Don’t just promote your video once, blast it out to the target demographic in a strategic fashion over time. Videos cannot only be informative, they can also increase the visibility of your company. They can also improve search engine rankings and eventually your bottom line.

Now You Know!

Video production is not an easy thing to master on top of running a successful business. There’s a lot that goes into successful corporate video production Toronto. It’s not just having an idea and executing it. You have to consider a ton of factors when making a corporate video. Some factors include location, talent, script, art direction, and copywriting. That’s just pre-production. In addition, you need to consider cinematography, audio recording, and lighting. Even after the video is shot, there’s still editing, graphics, marketing, and more to do! Save yourself time and stress and leave corporate video production Toronto to the experts. This will ensure that you get the best results and end up highly satisfied with your corporate video. Check out corporate video production Toronto by Viva Media. Why wait? Get a free quote today! Want more? Check out our other great posts like “5 Ways YOU Can Use Video to Grow Your Business in 2017” and “Video Production Budgeting: Speed vs. Cost vs. Quality.”
PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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Industry Tips & Tricks

7 Tips for Hiring a Video Production Company

We live in an age where digital media is everywhere. We are a

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« Previous Next »
About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

Video Production for Business: What You Should Know

July 27, 2021
video production mistakes

7 Video Production Mistakes and How to Avoid Them

July 14, 2021
video production companies

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July 1, 2021
animated infographics

What Makes Animated Infographics Such an Awesome Way to Convey Data?

June 23, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy