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What is the Ideal Length for Animated Marketing Videos

  • MatthewWatts
  • January 12, 2018
  • 1408 Comments
What is the Ideal Length for Animated Marketing Videos

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

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There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
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Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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What is the Ideal Length for Animated Marketing Videos
Video marketing is growing. In a visual world, it’s essential to engage your audience in entertaining videos. Animated marketing videos can be some of the best for this goal. However, you need to make them the right way. If your video is too long or too short, it will fail to leave a proper impression on your audience members. It can be tempting to take a one-size-fits-all approach. But it might be better to engage slowly and patiently. Read on to learn about exactly what your process should be.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
Process

The Rise of Video Content

Before looking into what you should do with your videos, it’s important to look into the fact that video marketing is on the rise. For a while, it seemed like this might not be the case. Blog posts remained incredibly popular, and videos were seen as an annoyance. However, times changed and so did the interests of consumers. Today, video marketing is becoming a necessity for most brands. Creating animated marketing videos is popular among the vast majority of content marketers. And it’s worth noting that this is due to the effect it has on consumers. 67 percent of customers are more likely to buy a product after seeing it in an online video. There are a few reasons for this rise, but one of the big ones is an automatic video streaming on social media. Videos can now be streamed silently and with subtitles. This was helpful for a generation of millennials that were incredibly likely to browse the web while playing music or listening to podcasts. As a matter of fact, this is why videos are now an essential part of marketing to the multitasking generation.
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There is no sincerer love than the love of food.

What to Consider about the Length of Animated Marketing Videos

The truth is, there is no one-size-fits-all approach to the length of video marketing. There are a lot of factors that go into making a video, and the length is dependent on them. It’s also important to note that length is just one factor of an animated marketing video. If you want to handle this part of your budget efficiently, you should look at it alongside factors such as quality and price. Remember that, no matter how short they are, bad videos do not attract interested customers.

What Is My Goal?

The most important part of your marketing analysis is what your goal is. Another way to think about this is by considering the “type” of video that you’re making. This is a unique time for advertising. It used to be the case that you would make commercials, which were limited in their variety. But the scope of what counts as content marketing is a broad one. You could be making anything from an informative documentary to a short how-to guide. You could make something with the purpose of entertaining, or you could make something with the purpose of informing. The type of animated marketing videos you make informs their length. Because of this, it’s important to note that you probably won’t have one specific timeframe in mind for your work.

Who Is My Audience?

On top of considering what your goal is, you want to consider who your audience is. More specifically, you want to consider your audience’s expectations. Part of this is considering the age of your audience. For instance, older people have a higher tolerance for long animated marketing videos than younger people. The importance of attention span should be considered when creating unique and appealing content for your target market. But beyond that, look at what they’re looking for at that specific moment. If you’re engaging in cause marketing, you’re likely reaching out to an audience that wants a longer and more detailed video. If you’re using a short skit to market something, then a shorter clip is best. Above all else, remember that marketing success means knowing who you’re talking to.

Where Is My Audience?

On top of considering who your audience is, you want to consider where they spend most of their online time. A large number of advertisements play at the beginning of YouTube videos. This can be incredibly helpful, but also limiting. That’s because the platform gives viewers the option to skip an advertisement after five seconds. Because most viewers prefer not to look at advertisements, this means you’ll want to make your point as quickly as possible. Similarly, a video posted on Facebook will likely be scrolled past. If you have a good hook early on, it can be easier to make a point to your audience. But otherwise, it’s best to make something with an instant appeal or draw to get customers to learn more.

What Do I Want My Viewers To Do?

Whoever your audience is, you should have a plan for them. When you create animated marketing videos, your goal will inform the length of your content. For instance, if you just want to get them to your site, it may be best to create something incredibly short. A surprising fact or unique hook can be enough to draw people in without taking away their message. If you want to make them aware of a specific issue, on the other hand, you may want to make something a bit longer. This can give them plenty of time for analysis and education. Overall, you want to determine the plan you have for your viewers on a case-by-case basis.

Get Expert Help With Your Video Content

We want to help you create great video content. Our company knows that a one-size-fits-all approach doesn’t work, and wants to create based on the unique and innovative work you put in each day. Our mission is simple: take advantage of great visuals so you can make money. Get a free quote to get started.
PrevPrevious
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Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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About Me
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Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

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June 30, 2022
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
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  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
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