Toronto’s Top Video Production Trends to Watch in 2024

Lights, camera, Toronto! As we head into 2024, the city’s video production scene is set to dazzle and amaze like never before. That can be hard for businesses trying to make sure their content stands out from the rest.

If you’re trying to produce a corporate video in Toronto, you’ll want to make sure you know all about 2024’s top video production trends.

Luckily, we can help. Read on to learn all about this topic.

Short-form Videos

Short-form videos have emerged as a leading trend, transforming the way content is consumed and shared. Platforms like TikTok and Instagram Reels are driving this shift. Creators and businesses leverage the brevity of these videos to captivate audiences.

The trend aligns with the changing preferences of viewers, who often seek quick, impactful experiences in the fast-paced digital world.

This surge in short-form content is not merely about condensing information. It’s also about harnessing creativity within limited time frames. Toronto-based video producers are exploring innovative storytelling techniques, clever editing, and dynamic visuals. That helps make a lasting impression.

The emphasis is on delivering memorable narratives that resonate with the audience, which ensures every second counts in conveying the intended message.

The rise of short-form creative videos is not limited to entertainment; businesses in Toronto are increasingly using these formats for marketing purposes. Quick product demonstrations and interactive snippets are becoming go-to strategies for brands aiming to connect with their target demographic.

As attention spans shrink, mastering the art of impactful storytelling in a condensed format is proving to be key.

If you don’t have experience creating these types of videos, look for video production services that can help you out.

Animation and Motion Graphics

As businesses and creators seek to enhance the visual appeal of their content, animation has become a powerful tool. It helps you convey complex messages in an accessible and engaging manner.

From explainer videos to dynamic infographics, animated elements add a layer of creativity and visual stimulation.

Motion graphics, in particular, have gained popularity for their ability to bring static graphics to life. Toronto-based video producers are using this to create visually striking and memorable content.

This trend extends beyond traditional marketing videos. Industries such as technology, finance, and healthcare leverage animated visuals.

Businesses in Toronto are recognizing the effectiveness of animation in building brand identity. They also help convey a modern, tech-savvy image.

Animated logos, engaging product animations, and visually appealing transitions are becoming integral components of video production strategies. This contributes to an immersive and aesthetically pleasing viewer experience.

Drone Videography

Drones have become invaluable tools. They offer breathtaking aerial perspectives that were once logistically challenging and cost-prohibitive. 

The versatility of drones extends beyond mere aerial shots. They are increasingly used for tracking moving subjects, capturing action sequences, and creating dynamic visual effects.

This flexibility allows businesses to infuse creativity into their projects, which pushes the boundaries of conventional video

Businesses in Toronto are increasingly incorporating drones to elevate production value. From sweeping aerial views of cityscapes to dynamic shots of events and properties, drones provide a cinematic quality and enhance the overall viewing experience.

The technology is particularly prominent in real estate videos. It offers prospective buyers a bird’s-eye view of properties and their surroundings.

Sustainability-Focused Content

Businesses and consumers in the city are increasingly prioritize environmental consciousness. This trend reflects a general societal shift towards eco-friendly practices and corporate social responsibility.

Production companies are weaving sustainability narratives into corporate types of videos, advertisements, and branded content.

These videos showcase businesses’ commitment to sustainable practices, environmental initiatives, and ethical values.

By highlighting these efforts, companies aim to connect with environmentally conscious consumers. In this way, a Toronto business can build a positive brand image.

Livestreaming

Livestreaming provides an immediate and interactive channel for communication. That allows real-time interaction between brands and viewers in Toronto and beyond.

It’s particularly helpful for showing off events. Businesses are harnessing the power of livestreaming to extend the reach of their events. That way, remote audiences can participate, ask questions, and engage with the content.

This trend became particularly pronounced with the global shift towards remote work. It allows companies in Toronto to maintain connection and engagement in a virtual landscape.

Whether it’s showcasing new products, providing exclusive access to events, or conducting interviews with industry experts, livestreaming offers a dynamic and engaging format that captivates audiences and encourages active participation.

Long-Form Videos

Longer videos are also gaining traction with certain audiences.

This trend is particularly evident in documentary-style content. Businesses and creators delve deep into topics, exploring nuances and providing comprehensive insights.

The longer timeline allows for a more profound exploration of subjects. It can connect with audiences on a deeper level and establish a sense of authenticity and authority.

Brands in Toronto are using long-form videos for thought leadership and educational content. Webinars, tutorials, and expert interviews are becoming popular formats.

They can deliver in-depth information and value to audiences. This trend reflects an understanding in which certain topics require a more thorough exploration. Audiences are willing to invest time in content that provides substantial insights.

The rise of streaming platforms and the popularity of binge-watching have contributed to the acceptance of longer videos. Toronto’s video production industry is responding by creating serialized content and comprehensive series. These keep viewers engaged over an extended period.

This approach allows for the development of intricate story arcs. It also facilitates audience retention and loyalty.

Data-driven Video Marketing

Anyone trying to create video content needs to use data to their advantage.

Companies are leveraging analytics tools to gather information on how audiences interact. This will help them refine content strategies for maximum impact. This approach ensures video production efforts align with the evolving preferences of Toronto’s diverse audience base.

It influences decisions on distribution channels. Businesses are strategically selecting platforms based on data insights. That helps guarantee the videos will reach the right audience at the right time.

This trend aligns with the city’s digitally savvy population. That emphasizes the importance of a targeted and data-informed distribution strategy.

More companies are doing tests to ensure their content will succeed. The use of A/B testing and other experimentation methodologies is also on the rise. By analyzing the performance of video elements, businesses can refine their content.

Examples might include things like visuals, messaging, and calls to action. This iterative approach reflects a commitment to continuous improvement and optimization. 

Mobile-First Programming

People are spending a ton of time on their phones. That’s why you always want to make sure your video programming works on the go.

Short-form videos, vertical formats, and eye-catching visuals are important for mobile-first video strategies. By aligning content with the mobile user experience, businesses in Toronto can enhance visibility, shareability, and overall viewer engagement.

Toronto businesses are implementing features like closed captions and subtitles. That helps accommodate viewers who watch videos on the go, in public spaces, or with the sound off. This inclusive approach reflects an understanding of the diverse contexts in which Torontonians consume video content.

Behind The Scenes

BTS videos provide a glimpse into the inner workings of a company, showcasing the people, processes, and culture behind the brand.

These posts are humanizing corporate brands by putting faces on the company. Businesses can create a more personal connection with their audience, resulting in a sense of familiarity and trust.

Some companies are using BTS videos to showcase their company culture. These videos provide an authentic representation of the company’s values and work atmosphere. They can show off the collaborative work environment, team-building activities, or special events.

In an era where transparency is valued, BTS videos are providing Toronto businesses with an opportunity to showcase transparency in their operations

This openness can enhance trust among customers and clients. They appreciate knowing more about the inner workings of the companies they engage with.

Gamification

Turning things into games has been an important strategy in many different industries.

Businesses have found success using it in corporate training videos to create interactive learning experiences. By incorporating quizzes, challenges, and simulations, companies enhance employee engagement and knowledge retention,

Gamification is being used to incentivize audience participation. Companies are incorporating elements rewarding viewers for active engagement. These include things like polls, surveys, and quizzes. This not only enhances the viewing experience but also provides valuable insights into audience preferences.

As virtual events continue to be prevalent, gamification is transforming the attendee experience. Canadian companies are incorporating games into virtual conferences, trade shows, and product launches. That makes online events more interactive and memorable for participants.

Toronto’s corporate videos are incorporating gamification in ways that are accessible and inclusive. Whether through adaptive difficulty levels, language options, or varied challenges, companies are ensuring gamified content suites everyone.

It can also be used for product demonstrations. Businesses are turning product showcases into interactive experiences. That allows viewers to explore products, customize features, and engage with the brand.

Produce a Corporate Video: Start Today

Since you now know the top up-and-coming trends, you should be ready to produce a corporate video for your Toronto business.

Are you looking for a production company to get your corporate video off the ground? Look no further. Viva Media has hundreds of case studies to show how well our product works.

Start working with us today.