The Do’s and Don’ts of Recording Audio for Video on Location
There are 4.2 billion people using the internet today. For your organization, each of them represents the opportunity to make a sale or create a brand evangelist. The only thing keeping you from achieving those ends is the amount of competition that’s out there. Given the increased presence of consumers, more than 2 billion websites have cropped up to […]
Discovery Call: An Essential Tool For The Future
Over 500,000 new businesses start each month. What if there was a way for businesses to screen prospects at the beginning of the sales process? That option does exist. One of the tools that will be an essential part of a business’s sales process is the discovery call. Businesses without a clear strategy for their discovery calling will […]
7 Reasons Why You Should Be Using an Animated Logo In Your Promotional Videos
If you’re considering using an animated logo, then good- you should be. As many as 70% of marketers believe video’s the medium that drives the most conversions. In light of that, it’s imperative you make the most of all your video content. By simply using an animated logo, you’ll enhance your promotion and product […]
The Ultimate Guide to Creating Video for Facebook
Social media juggernaut Facebook generates nearly 8 billion video views per day. There is no denying just how powerful and effective video marketing can be when it is done correctly. If you’re trying to grab consumer attention in a hurry, then making a video for Facebook is a great idea. With a video, you will be able […]
Do Dislikes Matter on YouTube? 8 Frequently Asked YouTube Analytics Questions
Plan to make YouTube videos a part of your marketing strategy? Who knows, you could be the next PewDiePie, the most subscribed user on YouTube. That said, there is a lot of analytics to track when maintaining a YouTube channel. Likes, shares, and comments are among the most important. Do dislikes matter on YouTube? Most people […]
How to Create a Storyboard for Your Marketing Video
Many small business authorities recommend spending about 5% of your revenue on marketing. If you’re a new business, recommendations could be as high as 20%. The bottom line is, that companies spend a lot of money on marketing. To make sure that money ends up pushing you towards your goals, you’ll want to do as much planning […]
How to Make Your Video Marketing Campaign Go Viral
With video content marketing on the rise, you’ve probably wondered how you can use it to grow your own business and make deeper and faster connections with your target market. However, it can be seriously difficult to know where to begin — and how to create the kind of video that everyone wants to watch. If […]
The Video Animation Process Explained
A standard commercial or video can only get you so far. It’s often more effective to create an animation that expresses your message with a little flair. Animated videos are fantastic, but they can seem like a long shot when you’re not sure of how they’re made, or who to contact to get one done. […]
Text Vs. Video: Why Humans Prefer Visual Media
Do you remember the saying – a picture tells a thousand words? It remains true because most of us don’t want to read a thousand words. But we’ll happily look at a picture! We humans like to imagine that we’re intelligent and rational beings. We don’t respond to simple manipulation by stimuli. The increased use […]
What to Look for in a Video Production Company
Getting ready to launch a video marketing campaign? Want to make sure you have the very best video content? When it’s time to create some great content for video marketing, it’s important that you find the right production company for the job. There are some things you’ll want to think about to make sure you’re making […]
