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The Video Animation Process Explained

  • MatthewWatts
  • December 20, 2018
  • One Comment
The Video Animation Process Explained

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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The Video Animation Process Explained
A standard commercial or video can only get you so far. It’s often more effective to create an animation that expresses your message with a little flair. Animated videos are fantastic, but they can seem like a long shot when you’re not sure of how they’re made, or who to contact to get one done. We’ll go over the processes of finding an animator and the steps that they go through to create an animation.
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
10 Animation Tips For Professional Flicks Without Much Practice
There are different levels of the animation process, some taking years to complete. Of course, you aren’t looking to produce a full-length animated film for your marketing campaign, but you may be trying to put out a professional video. This article will help you get an idea of what you’re looking for, as well as how long it will take to complete. Let’s dive in!
7 Reasons Animated Commercials Appeal to Audiences
There is no sincerer love than the love of food.

The Basics of the Animation Process

There is a huge variety within the field of animation. Giants like Pixar and Disney have pioneered the field, showing the world the beauty that can come from a finely tuned animated film. There are also thousands of well-crafted animated marketing videos that people remember and love. It’s all about the quality of the video that you release. Visual quality and investment are not necessarily the key to a good animation– it’s more about whether or not the video that you produce expresses what you are trying to say. Animations have taken a storm, with reports showing that most people would rather watch an animation than read an article or report. With this in mind, it’s clear to see that animation is the best move for your marketing campaign, and you should deeply consider making the investment. So, how do I begin thinking about the animation process?

Where to Start

You have two possible routes; make the animation yourself, or contact a video production firm. If you have a solid knowledge of the process, by all means, use your skills to produce a film. We are going to assume that you don’t have that expertise and cover the steps of how to get started as well as how to find someone to do it for you.

Doing It Yourself

There are a number of ways to create an animated video. Many of those methods are time-consuming and costly, but there are a few ways to create quality animations online with little expertise. Here are a few of the sites that you can use to create quality animations.

1. Animatron

If you’re a business looking to create an animation, Animatron offers a few options for different mediums to present through. It provides a way for you to gain animation skills quickly, producing a quality video. There are videos explaining the animation process as well as interfaces available to create HTML animations, banners, and marketing videos. The site boasts the fact that you are able to create marketing videos in only minutes.

2. PowToon

This site allows you to create high-quality animations as well as other instructional material. You can create videos in the current style, animated or otherwise, that are sure to be effective and cheap. In any situation that requires you to present information, advertise, or communicate a message through a visual medium, PowToon gives you the opportunity to do so in a cheap and effective way.

3. GoAnimate

This is yet another site for businesses to create effective, professional videos. There is no setup necessary, so it’s possible to start making animations right off the bat. The site offers different tiers of production, allowing professionals across industries to utilize its interface, which includes recommendations for nearly every niche.

How Animations Are Made

Here’s a little guide to the process of animation, from big to small, across the board.

1. Script

Just like any film, animations begin with a script. Having the dialogue and text laid out before you begin the process will help a lot. In fact, it’s best to have as much of your animation fleshed out before you begin doing any work.

2. Storyboard

This is a combination of your script and rough sketches of the scenes within the film or advertisement. Even if your animation will only have a couple of scenes, it’s still wise to draw out a rough storyboard before you begin. Creating storyboards allows the animator to see the flow of the video before anything is done on the computer. This way, you can make adjustments to the style of your video and avoid wasting time in the production process.

3. Apply Your Work

At this point, you will be inputting either drawings, sketches, or online imagery into your animation software. Whether you’re working with stop-motion or sophisticated animation software, you’ll need to do some research and practice within that specific medium. It would be difficult to give a comprehensive lesson on any one animation style without educational materials and tools Luckily, any software that you choose to use will have training manuals and guides, which you should be sure to use. If you’re not privy to the effort and technology it takes to create an animation on your own, consider hiring someone else to do so.

Consult a Professional

Let’s be honest, if you have the budget for it, it’s wise to talk with someone who knows specifically what they’re doing. Different videos need to be downloaded and rendered in different formats, and different mediums will present different video quality. The point is, even if you have really great animation, there are a lot of other factors that go into sending it out into the world. Hiring someone to create your animation can take 2 to 3 weeks or longer. But if you’re trying to put your best foot forward in the world, you should want to have your work done professionally. Another benefit of using a video firm is that they will be able to give you online marketing advice.

Research Other Marketing Campaign Ideas

There is a whole lot of room to move around in the world of video. You may be turned off by the animation process, but you can still shoot a beautiful commercial in a number of different ways. If you’re thinking about shooting a commercial, or need consultation on your animation, consult us and we will be happy to help.
PrevPrevious
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Share on facebook
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
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June 30, 2022
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7 Tips for Hiring a Video Production Company

June 23, 2022
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July 1, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
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  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
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  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
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