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What to Look for in a Video Production Company

  • MatthewWatts
  • December 13, 2018
  • 3 Comments
What to Look for in a Video Production Company

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
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V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

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What to Look for in a Video Production Company
Getting ready to launch a video marketing campaign? Want to make sure you have the very best video content?
Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
Video maker editing movie post production
When it’s time to create some great content for video marketing, it’s important that you find the right production company for the job. There are some things you’ll want to think about to make sure you’re making a great decision when choosing a company to work with. Below are a few things you need to be looking for in a great video production company.
There is no sincerer love than the love of food.

1. An Excellent Portfolio

Any high-quality video company should have a professional portfolio that shows off their best work and demonstrates what they’re capable of. Watching a video reel is the best way to quickly find out if a company is a real deal. It’s important to check out a company’s video reel online before you get started with hiring them. If they don’t have a portfolio you can easily check out online you’ll need to ask for samples of their work. Look over the videos and content they’ve created. Do the videos look professional? Do they have a specific style and will it work for your brand or business? Make sure that the filming and editing are well done. Edits and changes should be smooth and seamless and the video should be pleasing to the eye.

2. Glowing Testimonials and Reviews

In addition to a portfolio, it’s important that you check out a video company’s testimonials and look for reviews on their business. Testimonials on a company’s own website can be insightful, but don’t stop there. Online reviews on sites such as Yelp, Google, and Facebook can also be a big help in finding out if the company is professional and if they can be trusted to handle your project. You should also ask to get in touch with a past client or two to discuss the company and see what their experiences were.

3. Great Communication

One of the most important things you need to look for in a video production company is their communication style. A video company or videographers who aren’t able to communicate well can be very difficult to deal with. Videographers should be personable and friendly and the company should be able to easily ascertain what your vision is for a project. They should work hard to make their work compatible with your goals and expectations. If there are any problems with production or if there is a delay when it comes to editing they should tell you about it and make sure you know what is happening.

4. The Ability to Stick to a Schedule

Unprofessional video companies often get behind and have a hard time staying on schedule. It’s important that a company is able to meet deadlines while still providing a great end result. Even if a company completes the filming quickly, for example, they may still be extremely slow when it comes to editing. If they aren’t timely with their work and meet deadlines during every part of the production process, it can be frustrating. A company should prioritize meeting deadlines and always deliver your project when you need it. It’s hard to find out beforehand how successful a company will be at staying on schedule. However, if you do your research beforehand by checking out reviews and testimonials, you may be able to get a good idea of what to expect. A company’s communication abilities are also a good sign of whether you can expect them to stay on schedule. If they take forever to reply to emails or return phone calls they may be slow with other things as well.

5. A Passion for the Work

It’s also important that a video company is passionate about the work they’re doing. Try to assess if they take pride in their work by looking at their website carefully and when discussing your project with them. Some video production companies will only see you as a paycheck and won’t care much about the quality of the work itself. However, when passionate people are involved they’ll have a focus on creating high-quality work. They’ll have very high standards for the videos they create no matter what their end purpose may be. Ideally, look for a passionate company to work with. If you do, you’ll receive much better videos as a result.

6. Creative Skills

Surprisingly, creative skills are sometimes difficult to find in a video company. It’s important that you evaluate a video company’s creative thinking abilities by evaluating their portfolio work carefully beforehand and by discussing your project with them. Some video companies will take a cookie-cutter approach, providing the same style and looking for a video for everybody they work with. While the basic skills in the production process will be similar, great videographers should be able to move beyond the basics and inject some creativity into your project. A great video company will work hard to meet your specifications while also not being afraid to think outside of the box.

7. Specialized Expertise

Every video project will require different things and you’ll probably have different needs for your video project than others will. If there is a specific vision you have in mind for your video then you should find out if the company has the video production skills and expertise to deliver what you’re looking for. Think about what kind of special skills or video styles you may be interested in having for your videos and ask what a company can provide before getting started. Make sure that they’ll be able to handle your project and provide any special effects, techniques, or services you’re looking for.

8. The Right Price

As you probably understand by now, not every video production company is the same, and some will be of higher quality than others. Unfortunately, the quality and professionalism of a production company won’t always coincide with the cost of its services. Many poor-quality companies may charge a high price for their services while in other cases a professional and knowledgeable company will provide less than you would expect. While you shouldn’t choose the absolute cheapest option, there isn’t a need to pay for the most expensive option you find either. Most of all, look for a company that provides the quality and services you need.

Choosing the Right Production Company

Choosing a video production company can take some time and effort but it doesn’t have to be too difficult. By remembering to look for the things above you’ll have a great time working with the company you choose and getting some great video content for whatever your needs may be. Looking for professional video production services in Toronto? Get your free quote now and learn more about what we can do for you.
PrevPrevious
NextNext
Share on facebook
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Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

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About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
fitness instagram

6 Ways to Make Your Fitness Instagram Stand Out

June 30, 2022
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
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June 9, 2022
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July 14, 2021
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July 1, 2021
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Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

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