10 Awesome Examples of Company Culture Videos That Get it Right

What Makes a Stellar Company Culture Video?

The best culture videos share a few commonalities. We list them below in no particular order. They’re share-worthy: The videos contain elements that make them worth sharing on social media. Unique insights and emotional responses are what you’re looking for. They’re humorous: videos that sell job seekers on a particular company often make them laugh. Why? Because people want to work in a place that’s fun and lighthearted. They’re YouTube-worthy: YouTube is the number two online search engine. It’s the largest source of online digital videos. The more popular your video is on YouTube, the more potential candidates will see it. They showcase real employees: People have a way of picking up on actors or impersonators. If your goal is to give viewers a sense of the genuine culture of your company, you’ve got to use people who really work there. They dive deep: If you want to create a lasting impression on potential candidates, then show don’t tell. In other words, don’t tell viewers, “Hey, we have a phenomenal company culture.” You can do that in 4 seconds flat. Instead, show them how and why you have a phenomenal company culture. Record employees cracking up in the lunch room. Film a 30-second segment on employees performing Tai Chi on the front lawn before work. Tape whatever makes your company stand out. They’re Authentic: They’re genuine people doing genuine things. Yes, the scene can still be scripted, but it’s got to mirror the ethos of the company. Note: unless you have a master’s in film studies or creative marketing, consider hiring professional video production services. The return on your investment will become apparent when talented job candidates start calling for interviews.

1. Zappos

Remember what we said before about real employees? Well, the Zappos Family is definitely real. They’re weird. They’re talented. They’re weirdly talented. In the Zappos Family Music Video, you’ll hear real employees sing. You’ll also watch them get down to their own beats. Oh, and they have their own Muppets. Who wouldn’t want their own Muppet doppelganger?

2. Dropbox

Speaking of Muppets, Dropbox created a huge hit with their Working at Dropbox company culture vid. The use of a Muppet prop tells viewers that they know how to have fun and not take themselves too seriously. The same is true for the genuine, fun, and in some places satirical dialogue. The video is also expertly done. The videography work is sublime. The Muppets look like something you’d see on NBC or CBS. It took hundreds of man-hours to produce something this professional, authentic, and funny. You also get a chance to see the Dropbox campus. It’s another way to show prospects just what they’ll be getting if they choose your company over the competition.

3. MathWorks

The video Working at MathWorks takes a different approach than those above. Rather than blasting you with humor, they focus on what makes their company unique. In particular, their employees speak about problems you might find at other engineering firms:

• Worthwhile products
• Work on their own private projects
• Respect
• Collaboration
• Etc.

The company clearly performed a ton of market research to uncover prospects’ gripes about their previous jobs. They used that information to sell the solution: working for MathWorks.

4. Shopify

Another option is to create not one company culture video, but a variety. In the Draw the Owl video, Shopify shows off its ability to use levity. They also demonstrate their company’s ability to make mistakes and turn those mistakes into innovations. In short, the video is fun, shareworthy, and surprising.

5. Twilio

Ok, so if you don’t know, Twilio is known as one of the hottest tech IPOs out there. Their goal is to attract developers, and it comes through in their videos. You can see it in everything from their employee value propositions to their use of HTML. Here’s their Working at Twilio video.

6. Fiverr

You may have noticed that many of these videos are made by tech companies. If you’re wondering why, it’s because they have the money to hire phenomenal branding, marketing, and media production companies. Fiverr delivers a spectacular spoof called Another Generic Recruitment Video. Fortunately, the video is anything but generic. It shows their sense of humor. It’s hilarious and readily shareable on social media.

7. GE

This video gives a stodgy, blandly branded company a sense of humor. In What’s the Matter with Owen, the contrast useless jobs that are glitter with jobs with GE that are full of substance. They recognized that they need to change things up for their next generation of employees, the millennials.

8. Dallas Fort Worth Police Department

Unless you’re watching Reno 911, it’s unusual to see police departments portrayed as funny. Well, FWPD Stormtrooper Police ‘Recruit’ has just changed all that. They definitely put a new spin on what it means to be a police recruit. They also managed to show the skill and expertise of their employees, who manage to obliterate a target on the gun range.

9. Twitter

Once again, we’re looking at another tech company from the Bay Area. This time they manage to incorporate humor into a company overview video. If you don’t have a background in film, it’s easier said than done. And twitter nails it. They also highlight their entrepreneurial culture and spotlight the positions they’re hiring for. Here’s their video: At Twitter, The Future is You!

10. CloudLock

This one is made for men who love classic kung fu movies. Do you have “The Chops” complete with a historic Chinese kung fu fight scene and voiceover? They also outline their employee value proposition and culture.

What’s Next?

With these marvelous shorts, you can see the elements required to produce a fantastic company culture video. Keep it brief. Make it shareable. Focus on the things that set your company apart from the competition. If you found this information helpful, take five minutes to browse our library full of other video-related articles. So long and good luck!