
6 Ways to Make Your Fitness Instagram Stand Out
Because there are over 180 million uses of the #fitness hashtag on Instagram,
In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.
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ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.
Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.
You need to take your video through the following stages:
While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.
One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage
The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.
Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.
During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.
Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.
Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.
Use external microphones to capture voices more easily.
The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.
Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.
If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.
You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.
You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.
Adding music can add more depth and interest to the video, which can make people want to watch it and share it.
If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.
After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
Because there are over 180 million uses of the #fitness hashtag on Instagram,
We live in an age where digital media is everywhere. We are a
Did you know that the number of people who watch online videos has
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Over 500,000 new businesses start each month. What if there was a way for businesses to screen prospects at the beginning of the sales process? That option does exist.
One of the tools that will be an essential part of a business’s sales process is the discovery call.
Businesses without a clear strategy for their discovery calling will fall behind those that know how to use this important tool. Continue reading to learn what a discovery call is and how you can use it for your business.
A discovery call should be one of the first conversations you have with a prospect. The purpose of the call is to discover more about the client as well as if you are a good match.
You should never continue through the sales process with potential clients that aren’t a good fit for your company.
A discovery call does its job when either the call reveals how you can work together or that you aren’t a good match. Never force a relationship. If you force a relationship, you and the client won’t be happy throughout the process.
Don’t wing your discovery call. While you might have an idea of what you are going to ask your potential client, you should have a list of standard questions.
If you don’t have a specific list of questions and a system down, you could miss important pieces of the call.
Having a strategy and even roleplaying with other employees to make sure your discovery call skills are on point can help you execute your discovery calls more effectively. When you understand how important these calls are, you will take the time to prepare for the calls and use them on a daily basis.
When you do discovery calls, record them. Whether the call is what you’d call good or not, you should listen to the recordings and see where you can get better.
If you don’t listen to the recordings and study to get better, you never will.
If you can take constructive criticism, it is also helpful to have someone else listen to the call and give you helpful pointers. If you don’t trust a coworker, you can ask a friend to listen and tell you where they hear some areas that need improvement.
Before you begin your discovery call, you should already have the prospect’s agreement on the call agenda. If you enter the call without their knowing what you will talk about, the call could become uncomfortable.
You may even want to lay out the call and send over a PDF where they can read along. Depending on their personality, this could put them at ease throughout your call.
When you get them to agree to the call’s agenda before it takes place, you can get to the point of the call quickly. You don’t need to waste time leading to the point of the call because everyone is already on the same page.
Stories are important for many reasons, but during a discovery call, they are especially important. When you tell a story, you drive your point home, and you can reach people’s emotions faster.
When you are selling, you want to get your point across quickly without spouting a lot of facts and figures. While facts and figures are important, these things aren’t likely to stick with your prospect for a long time.
Stories will stay with people for years to come, and people will remember you and your product because of these stories.
If you get stuck during the question-asking process, you can easily transition to stories to make things less awkward. Calls don’t always go as planned so having a backup strategy to get the results you want will put you at ease.
Don’t feel like you have to keep stringing the prospect through a long-drawn-out sales process. If the prospect is ready to do business with you, go for the close. You don’t have to use strong-arm closes and turn your prospect off.
1. Assumptive Close
One very effective way to close on a discovery call is assuming the prospect wants to move forward with a specific product or service. If you actively listen throughout the call, you can see where your product or service will be a match.
Once you see where your service or product can solve a problem, start talking about the next step. Talk about what they need to do to get ready to do business with you.
2. Prospect Buy-in Close
If you feel the assumptive close is too much, go for the prospect buy-in close. When you use the prospective buy-in close, you get their agreement that they have a problem they would like you to solve for them.
When people give you the invite to tell them more about your solution, share freely and use stories to drive it home.
When you are putting your discovery call process together, keep in mind that every business is different. Your call may take longer than another company’s, or your call may not take long at all.
Know there is no right or wrong length of the call.
The most important part of these calls is to see if you both are a good fit and how you can solve their problems. Discovery calls are a no-pressure way to have a two-way conversation that is helpful to both your company and the prospect.
Train your sales professionals on how to do discovery calls, and you will see conversions increase when you are feeding them high-quality leads.
Discovery calls can help you weed out less than desirable clients. Instead of wasting valuable time talking to the wrong prospects, you can work with the right people and get to the close faster.
When you are learning about the benefits of a discovery call, video editing, or content marketing, you shouldn’t be afraid to ask for help.
Contact us today for a free quote and let us help you take your business to the next level with our media company.
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
Because there are over 180 million uses of the #fitness hashtag on Instagram,
We live in an age where digital media is everywhere. We are a
Did you know that the number of people who watch online videos has
Subscribe to our newsletter and stay updated to our offers and deals!
We are committed to protecting your privacy
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