VivaMedia white logo
  • Home
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
Menu
  • Home
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
  • Get A Quote
Menu
  • About
  • Work
  • Services
  • Capabilities
  • Blog
  • Contact
  • Get A Quote
GET A QUOTE

Discovery Call: An Essential Tool For The Future

  • MatthewWatts
  • January 31, 2019
  • No Comments
Discovery Call: An Essential Tool For The Future

In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.

 

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
A guy pressing a laptop on a couch

V

ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.

Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.

You need to take your video through the following stages:

  • Pre-production
  • Production
  • Post-production

While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.

Two colleagues, male and female sharing ideas
There is no sincerer love than the love of food.

One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage

The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.

Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.

During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.

Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.

Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.

Use external microphones to capture voices more easily.

The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.

Post-Production

Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.

If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.

You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.

You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.

Adding music can add more depth and interest to the video, which can make people want to watch it and share it.

If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.

After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.

PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

Related Posts

fitness instagram
Industry Tips & Tricks

6 Ways to Make Your Fitness Instagram Stand Out

Because there are over 180 million uses of the #fitness hashtag on Instagram,

video production
Industry Tips & Tricks

7 Tips for Hiring a Video Production Company

We live in an age where digital media is everywhere. We are a

video ideas
Industry Tips & Tricks

The Ultimate Guide to Video Ideas for Business Marketing

  Did you know that the number of people who watch online videos has

About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
fitness instagram

6 Ways to Make Your Fitness Instagram Stand Out

June 30, 2022
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

Video Production for Business: What You Should Know

July 27, 2021
video production mistakes

7 Video Production Mistakes and How to Avoid Them

July 14, 2021
video production companies

7 Factors to Consider When Hiring Video Production Companies

July 1, 2021
Discovery Call: An Essential Tool For The Future

Over 500,000 new businesses start each month. What if there was a way for businesses to screen prospects at the beginning of the sales process? That option does exist.

One of the tools that will be an essential part of a business’s sales process is the discovery call.

Reading is not only informed by what’s going on with us at that moment, but also governed by how our eyes and brains work to process information. What you see and what you’re experiencing as you read these words is quite different.
Jason Maria
working with a video production company tips

Businesses without a clear strategy for their discovery calling will fall behind those that know how to use this important tool. Continue reading to learn what a discovery call is and how you can use it for your business.

There is no sincerer love than the love of food.

What is a Discovery Call?

A discovery call should be one of the first conversations you have with a prospect. The purpose of the call is to discover more about the client as well as if you are a good match.

You should never continue through the sales process with potential clients that aren’t a good fit for your company.

A discovery call does its job when either the call reveals how you can work together or that you aren’t a good match. Never force a relationship. If you force a relationship, you and the client won’t be happy throughout the process.

Have Important Questions In Place

Don’t wing your discovery call. While you might have an idea of what you are going to ask your potential client, you should have a list of standard questions.

If you don’t have a specific list of questions and a system down, you could miss important pieces of the call.

Having a strategy and even roleplaying with other employees to make sure your discovery call skills are on point can help you execute your discovery calls more effectively. When you understand how important these calls are, you will take the time to prepare for the calls and use them on a daily basis.

Record Your Calls for Analysis

When you do discovery calls, record them. Whether the call is what you’d call good or not, you should listen to the recordings and see where you can get better.

If you don’t listen to the recordings and study to get better, you never will.

If you can take constructive criticism, it is also helpful to have someone else listen to the call and give you helpful pointers. If you don’t trust a coworker, you can ask a friend to listen and tell you where they hear some areas that need improvement.

Set the Agenda & Get the Prospect’s Agreement

Before you begin your discovery call, you should already have the prospect’s agreement on the call agenda. If you enter the call without their knowing what you will talk about, the call could become uncomfortable.

You may even want to lay out the call and send over a PDF where they can read along. Depending on their personality, this could put them at ease throughout your call.

When you get them to agree to the call’s agenda before it takes place, you can get to the point of the call quickly. You don’t need to waste time leading to the point of the call because everyone is already on the same page.

Use Stories During the Discovery Call

Stories are important for many reasons, but during a discovery call, they are especially important. When you tell a story, you drive your point home, and you can reach people’s emotions faster.

When you are selling, you want to get your point across quickly without spouting a lot of facts and figures. While facts and figures are important, these things aren’t likely to stick with your prospect for a long time.

Stories will stay with people for years to come, and people will remember you and your product because of these stories.

If you get stuck during the question-asking process, you can easily transition to stories to make things less awkward. Calls don’t always go as planned so having a backup strategy to get the results you want will put you at ease.

Close on the Discovery Call

Don’t feel like you have to keep stringing the prospect through a long-drawn-out sales process. If the prospect is ready to do business with you, go for the close. You don’t have to use strong-arm closes and turn your prospect off.

1. Assumptive Close

One very effective way to close on a discovery call is assuming the prospect wants to move forward with a specific product or service. If you actively listen throughout the call, you can see where your product or service will be a match.

Once you see where your service or product can solve a problem, start talking about the next step. Talk about what they need to do to get ready to do business with you. 

2. Prospect Buy-in Close

If you feel the assumptive close is too much, go for the prospect buy-in close. When you use the prospective buy-in close, you get their agreement that they have a problem they would like you to solve for them.

When people give you the invite to tell them more about your solution, share freely and use stories to drive it home.

Important Points to Remember

When you are putting your discovery call process together, keep in mind that every business is different. Your call may take longer than another company’s, or your call may not take long at all.

Know there is no right or wrong length of the call.

The most important part of these calls is to see if you both are a good fit and how you can solve their problems. Discovery calls are a no-pressure way to have a two-way conversation that is helpful to both your company and the prospect.

Train your sales professionals on how to do discovery calls, and you will see conversions increase when you are feeding them high-quality leads. 

Take Your Business to the Next Level

Discovery calls can help you weed out less than desirable clients. Instead of wasting valuable time talking to the wrong prospects, you can work with the right people and get to the close faster.

When you are learning about the benefits of a discovery call, video editing, or content marketing, you shouldn’t be afraid to ask for help.

Contact us today for a free quote and let us help you take your business to the next level with our media company.

PrevPrevious
NextNext
Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on tumblr
Herman Miller
Herman Miller

Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.

Still need help? Contact us to get a quote for your video project!

All Author Posts

Related Posts

fitness instagram
Industry Tips & Tricks

6 Ways to Make Your Fitness Instagram Stand Out

Because there are over 180 million uses of the #fitness hashtag on Instagram,

video production
Industry Tips & Tricks

7 Tips for Hiring a Video Production Company

We live in an age where digital media is everywhere. We are a

video ideas
Industry Tips & Tricks

The Ultimate Guide to Video Ideas for Business Marketing

  Did you know that the number of people who watch online videos has

« Previous Next »
About Me
A man smiling at his computer
Hello, my name is caitlyn vine jony. my job is to do lovely things to fill my little house in my free time.

Let’s Socialize

Facebook-f Twitter Pinterest-p Linkedin-in
Newsletter

Subscribe to our newsletter and stay updated to our offers and deals!

We are committed to protecting your privacy

Popular Post
fitness instagram

6 Ways to Make Your Fitness Instagram Stand Out

June 30, 2022
video production

7 Tips for Hiring a Video Production Company

June 23, 2022
video ideas

The Ultimate Guide to Video Ideas for Business Marketing

June 9, 2022
video production for business

Video Production for Business: What You Should Know

July 27, 2021
video production mistakes

7 Video Production Mistakes and How to Avoid Them

July 14, 2021
video production companies

7 Factors to Consider When Hiring Video Production Companies

July 1, 2021
Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy
Viva Media Inc.

777 The Queensway
Unit 1
Toronto, ON
Canada

Facebook Linkedin Youtube
ABOUT
  • About Us
  • Our Process
  • Blog
INDUSTRIES
  • Startups
  • Technology
  • Financial services
  • Healthcare services
  • Nonprofit
  • Educational services
  • Agency video partners
SERVICES
  • Kickstarter video
  • Promo video
  • Internal communications video
  • Social media video
  • Tutorial video
  • Educational video
  • Explainer video
  • Food video
  • Customer testimonial video
  • Event video
  • Product video
  • Branded video
  • Corporate video
  • Commercial video
WORK
  • Our Work
  • Live-Action Videos
  • Mixed-Media Videos
  • Animation & Motion Graphics
  • Pricing
Capabilities
  • Concept & Creative Development
  • Pre-Production
  • Live-Action Production
  • VFX & Animation
  • Post-Production
  • Sound Design
Contact
  • Contact Us
  • Terms of service
  • Privacy policy

© 2022 VIVA Media. All Rights Reserved