
6 Ways to Make Your Fitness Instagram Stand Out
Because there are over 180 million uses of the #fitness hashtag on Instagram,
In 2018, 85% of internet users in the United States watched video content. Video marketing is an excellent way to reach more people when growing your business.
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ideo production is the process of planning, filming, and finalizing a video. Producing videos is a great way to tell stories or implement a new marketing strategy. If you understand the basics of video production, you will know that it can take a while to create a video. However, when done well, a video can be an amazing piece of content. Whether you want to tell a story or market your next product, you should consider the stages of video production. Of course, no two videos will take the same length of time to produce. Some may move through the steps quickly, while others may take longer. One video might get stuck in one stage, while a different video will get stuck in a different part of the process. Still, you should know the different video production stages so that you can plan for them when creating a video.
Almost every video goes through the same basic steps, from coming up with an idea to premiering the video. It doesn’t matter if you’re making a short marketing clip or a full-length movie.
You need to take your video through the following stages:
While you might be able to breeze through these steps, take them seriously. You want to put out the best video that you can, and that can take time. Of course, you might be able to create a marketing video within a week or two. However, a longer movie could take months to complete. Before you begin making your first video, you should know what each stage entails. Then, you can account for the different stages when planning and scheduling everything.
One essential part of pre-production is finalizing the script. You don’t want to start shooting if you don’t know what you’re going to talk about. You should also list out all of the shots you want to get and what order they will go in. Creating a storyboard will help you visualize what your video will look like. Next, you should consider your budget. A music video will probably have a bigger budget than a customer testimonial. However, you need to know how much money you can spend for the rest of this stage. If you’ll have other people in the video, you should look for your cast. Of course, you can’t film your video if you don’t have all of the necessary people. Because of this, you should also look for any crew members, especially if you have a longer video to shoot. At this point, you’ll need to make sure you have all of the necessary equipment. You’ll need cameras, lights, sound equipment and a filming location. Depending on your video, you may need someone to manage hair and makeup. Make sure you have everything ironed out before you move onto the next stage
The production stage is probably the most exciting part of the process. You’ve done all of the planning, you have a great idea and you have a cast and crew to help.
Now, you need to film all of the shots and scenes for your video. Depending on how long the video will be, this could take a few hours. On the other hand, it could take weeks to get all of the footage that you need.
During this stage, don’t be afraid to get multiple takes of the same scene. While you might like the first take, you want to have options so that you can include the best footage.
Even if you’re making a short video for a marketing campaign, you want to get every possible shot now. If you realize later that you forgot something, it can be a pain to set up all of the equipment and film it again.
Make sure that you use the best equipment that you can. Set up lighting so that it looks good on the people in your video.
Use external microphones to capture voices more easily.
The more you do now to improve the quality of the video, the easier it will be in the final stage of video production.
Possibly the hardest step in video production is the post-production stage. It is where you take all of the footage you have and combine it into a high-quality video.
If you’ve never worked with video, this step can be intimidating. Luckily, a video production company can help you out.
You can edit the video by splicing the footage like you would with film. Then, you can cut out awkward pauses so that you only keep the footage that you want.
You’ll also need to make sure that the audio syncs up with the video. If you haven’t already, you should also get the rights to any music that you want to use.
Adding music can add more depth and interest to the video, which can make people want to watch it and share it.
If you have other sounds besides music, you may need to do foley. Foley involves creating sounds for a video but those sounds may not be music. One example would be using wood blocks to replicate the sound of horse hooves.
After you add everything in, you can review the video. Once you’re happy with the product, you can release it to the public.
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
Because there are over 180 million uses of the #fitness hashtag on Instagram,
We live in an age where digital media is everywhere. We are a
Did you know that the number of people who watch online videos has
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If you’re considering using an animated logo, then good- you should be. As many as 70% of marketers believe video’s the medium that drives the most conversions.
In light of that, it’s imperative you make the most of all your video content. By simply using an animated logo, you’ll enhance your promotion and product videos massively.
So, let’s dive into a few of the benefits of using such animations!
One of the core functions of a company logo is to increase awareness. The aim is to craft something that sticks in the minds of your customers. Needless to say, by using an animated logo you create something a little more memorable than bog standard logo designs.
When brands use static images for logos, it can take consumers a few times to interact with the visual before they make the connection between your logo and your company.
Whereas with animation, you can better communicate your brand’s message- through the vibrancy of the motions and colors.
Did you know the amount of people using mobile devices to surf the internet has now surpassed that of desktops?
In fact, back in 2015, as many as 52.7% of mobile phone users from across the globe browsed the internet via their mobile device.
This means you need to design your online presence to fit onto a smaller screen, so using animated logos within your videos not only makes them more appealing, but it also increases the likelihood of visitors reading your website copy.
No, we don’t mean producing a full feature-length movie in the form of a logo animation!
Instead, consider how your animation connects with your audience. It should help to tell the story behind your company. Think of it as an opportunity to shed light on your business’s values.
Are you a brand that’s full of fun, life, and energy? Or, would you rather people take you more seriously? You can easily use your logo animation to convey this- so make the most of this resource!
This point kind of links with brand awareness. Animated logos are more likely to connect with your target demographic on an emotional level.
Perhaps the design puts a smile on their face? Maybe you’ll make them laugh? Or, will your animation conversely disturb them? Whatever your angle, an animated logo is a fantastic tool for standing out from the crowd.
By cleverly using colors, sounds, and motion you’ll captivate and hold your viewer’s for much longer than a static logo. Consumers are continually bombarded with content every day, so animation allows your brand to stand out within a crowded marketplace.
Animation as part of your promotional material can work wonders for improving your website’s SEO. Dynamic content is far more likely to be shared amidst your followers.
Social shares and mentions are fabulous for organically producing backlinks back to your- which as we all know, is essential for increasing your position on major search engines.
Like we’ve already alluded to, web pages featuring motion graphics are more likely to capture and retain the attention of visitors. Google’s algorithm takes note of how long people stay on your site and will reward you in the form of SEO.
Last but not least, Google also sees whether you’ve uploaded animations on YouTube. Google loves it when you embed content from YouTube; this is hardly surprising when you consider Google owns this platform, so it’s only natural they want ways to promote these videos.
Once you’ve established an animated logo for your brand, you should use it wherever you can.
One of the keys to creating a strong brand is consistency. So, use your animated logo wherever you can to reinforce your brand visuals.
For example, if you’ve commissioned the production of marketing or explainer videos for your business, insert your animated logo in the corner of each of the frames.
Alternatively, you can feature your logo as an intro slide before diving into the bulk of your content. This is amazing for giving your brand a more professional feel.
When poorly done, the costs of advertising your content online can soon rack up. Whereas, an animated logo can be used not only as part of your marketing videos but in numerous other ways.
It’s not just your promotional and product videos where animated logos come in handy. Rather, you can enhance these resources as well:
You can publish your animations on your business’s social media handles. Video content has become increasingly popular over the last few years, so jump on the bandwagon and create something that resonates with your audience.
If you’re yet to settle on an animated logo, why not use it as an opportunity to connect with your following? Post a few options and have them vote for the one they like the most. People love getting involved!
You could try inserting your animated logo on the banners of your web pages. This is an amazing way of making your site more interactive.
If you resonated with the benefits of an animated logo, please feel free to reach out to us and see how we can help you get the ball rolling. We look forward to working with you soon!
Video production can seem intimidating if you don’t have experience. However, if you know the three stages of creating a video, it can be less daunting. You can break everything into smaller steps to make it easier to do.
Still need help? Contact us to get a quote for your video project!
Because there are over 180 million uses of the #fitness hashtag on Instagram,
We live in an age where digital media is everywhere. We are a
Did you know that the number of people who watch online videos has
Subscribe to our newsletter and stay updated to our offers and deals!
We are committed to protecting your privacy
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